Last week, nine new energy vehicle companies raised prices one after another, pouring cold water on consumers who wanted to give up fuel vehicles in the era of high oil prices. But there is one car company that is particularly out of line, that is, baiqi polar fox. The company made a high-profile announcement that it would never raise prices this month. What makes beiqi polar fox have such a big heart, is there any cat grease in it?
This has to start from the culture of investors and board secretaries, investors ask board secretaries in February Jihu sold 500 vehicles, March performance is even worse, what do you do? Guess what? This is an embarrassing question.
At the beginning of last year, BAIC Polar Fox proposed that the delivery target was 10,000 units for the whole year, but the performance was only 6,006 units, which was barely passed. Compared with friendly businessmen, Xiaopeng P7 delivered 7459 units in December, the ideal ONE reached 14087 units, BAIC Jihu worked hard for a year, and could not withstand the efforts of a model for a month or even half a month. Looking at Lan Tu and Extreme Krypton, Beiqi Polar Fox is bitter in his heart, and people's slightly better monthly sales are also more than the cars that Polar Fox sells in a year.
Such poor sales Baiqi Jihu products are very stretched?
There is a saying in China that cars with the label of "good cars" are usually not easy to sell, and bad cars are not good to sell. So whether the product of BEIQI Jihu is a "good car" or a "bad car", there is a saying on the side of Beiqi Blue Valley. As a product of BAIC's cooperation with the famous parts supplier Magna, BAIC Jihu is a child with a golden spoon.
Blue Valley Magna has brought it some black technology that is difficult for other brands to enjoy, such as SPR self-punching riveting, FDS hot melt self-tapping screwing, etc., which claims to make the stability of Jihu αS far exceed the traditional welding process of the car. This is not to mention, the world's top fifty suppliers, BAIC Polar Fox this is a collection of 37, the world's top 100 suppliers, BAIC Polar Fox invited 60. Just such an all-star lineup, BEIQI Extreme Fox confidently uses Polar Fox αS to "harden" BYD Han, and the operation of this wave of nest fighting is really merciless.
This is not to mention, under the blessing of Huawei, BAIC Jihu is naturally considered to be a brand with "banknote ability". After Huawei joined the company, the αS HI version of the model has also been raised to a new height, and even made the Beiqi Blue Valley stock rise and fall many times. Some people say that on the comprehensive strength, Model 3, Xiaopeng P7, BYD Han these models are really not enough beiqi jihu αS to play. But it is such a winning ticket in hand, and this company that is more confident than Piaorou has only gained such a small amount of sales, which is really incredible.
Mingli "insuring", secretly "reducing", what is the operation of the polar fox?
Although BAIC Polar Fox has formed an all-star lineup of general supplier systems, these suppliers are not worry, at least in terms of cost, it is a headache. In order to achieve sales, Beiqi Blue Valley continues to raise funds to increase offline stores, but from the current point of view, BEIQI Jihu's outlets are still very few. More than 100 outlets and the average sales of several cars in a single store, it is difficult to say whether the cost of the store can be earned.
Last year, baiqi jihu sold very badly, and this year it must achieve a big goal. Baiqi Jihu's sales target this year is 40,000 units, and in February, investors asked why they only sold 500 units, and the gap is really realistic. In order to achieve sales, BAIC Polar Fox must use extraordinary means to deal with extraordinary situations.
This is to take advantage of the price increase of others to jump out and say, you all come to buy me, I can withstand this month, I will not increase the price this month!
But on the other hand, Jihu αS replaced the battery supplier from South Korea's SK to the Ningde era, which is a support for local brands. What BEIQI Jihu will not tell you is that this replacement of suppliers can not lose money, at least can save eight thousand yuan? Mingli does not increase the price, secretly cut the cost, is there a difference between this and the price increase? MYAUTO believes that no matter how the polar fox's abacus cracks, or should focus on quality and channels, rather than those who have no marketing, the brand spent four hundred million yuan on marketing costs last year, an average of 67,000 yuan per car. MYAUTO does not believe it, you directly cut half of the marketing costs, to each car to reduce the price of 30,000 yuan, will be such a performance?
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