Not long ago, Cui Jian's online concert set off countless people's memories in the dull epidemic, the live broadcast lasted for nearly 3 hours, the number of viewers exceeded 42 million, and the number of likes in the live broadcast exceeded 100 million, saying that it is not too much to say that the traffic peak is not exaggerated. But in the process, we can also see the logo of the exclusive title company Jihu Automobile, and the Jihu Automobile also appeared many times in the whole performance. In the gift reward link, the gift is a new "Polar Fox Car", every time the fans send a gift, the screen will display the words "Send the Pole Fox Car"
In fact, there is no such concert, few people know that BAIC also has the new energy vehicle brand of Jihu, and the marketing of this time must have been very effective at that time. But for marketing publicity, Jihu has not been stingy, and is vigorously promoting the brand. In 2021, BAIC Polar Fox in the marketing expenses of up to 400 million yuan, in such a vigorous publicity and vigorous marketing, but also sold more than 6,000 vehicles, such a large-scale publicity brought but it is a small sales, BAIC Extreme Fox is really a bit miserable.
Of course, as the exclusive title sponsor of Cui Jian's online concert, the publicity and exposure of BAIC Polar Fox has reached an unprecedented grand event, but with the popularity of the concert, the Pole Fox without product power does not seem to have left anything in people's hearts.
In addition, after May 1, BAIC Jihu will increase the price of its models, and the specific price increase will be announced the day before. According to the current situation that the monthly sales are not more than 1,000, the sales volume of BAIC Polar Fox will be lower after the price increase. If you have money to hire people to do marketing, it is better not to increase the price.