The current position of baiqi polar fox is a bit awkward, whether it is compared with the new forces of car manufacturing or compared with traditional car companies, whether it is compared with high-end or low-end, BAIC polar fox performance is not good.
Last year, BAIC Jihu sold more than 6,000 vehicles, as a comparison of the new forces of car manufacturing, basically the sales volume of a single month has exceeded 10,000, and the monthly sales of Han who once collided with baiqi jihu alphas are also several thousand or even tens of thousands, you said that BAIC jihu your 400 million yuan marketing expenses are what?
The car store does not know whether the BAIC Polar Fox is to build a car or has other purposes, but in terms of the current sales status of the BAIC Pole Fox, the living space of the BAIC Pole Fox is already very narrow, and in the absence of core technology and others OEM assembly, the BEIC Pole Fox wants to turn over almost no hope.
A brand executive once said something that shocked the industry, "the product is not strong enough for marketing to make up", of course, all car companies are doing this, and it is not wrong to do so, but you have to have an effect, the brand has achieved a good sales effect, the problem is that you spent 400 million without any effect.
Last year, 400 million can drag the BAIC Polar Fox out of the quagmire, and the monthly sales of the two months this year are only 2,000, which is how much it will cost to complete the target of 40,000 this year.