As a global technology giant, Apple, which has achieved great success in the mobile phone and digital fields, has not only had a layout for entering the automotive industry, but also will always give up.
As early as 10 years ago, Jobs, the head of Apple at the time, had plans to enter the automotive industry and met with some auto industry veterans.
Unfortunately, with the untimely death of Jobs, Apple's entry into the automotive industry had to be suspended.
In 2020, the news about Apple's car has once again attracted the attention of the industry.
It is reported that Apple has stockpiled goods with major auto parts suppliers around the world, and Apple's first pure electric vehicle Apple Car will be officially released in 2021.
Apple CEO Tim Cook also publicly stated that the automatic driving system is Apple's core technology.
However, after all, building a car is different from building mobile phones and computers. Even if Apple has strong financial resources, after 2021, it has not seen the debut of Apple's first model.
The main reason is that Apple has not found a suitable partner.
During this period, there were also rumors that Geely, Kia and other car manufacturers and Apple worked together to build cars, but in the end it was not resolved.
Recently, according to media reports about Apple cars, there is the latest news.
First, on May 3, foreign media reported that Apple had hired Desi Ujkashevic, a senior executive of Ford, to join in charge of Apple's electric vehicle plan.
The Senior Ford executive has been involved in the engineering design of the exterior, interior, chassis and electrical components of many Ford models, and has more than 30 years of rich work experience.
On May 4, another media released news that the development of Apple's car is underway, and it is likely to entrust Foxconn to be responsible for the assembly and production of the car.
It is also reported that Apple Cars will not launch a regular model in the mass market, but will launch a model for $100,000 for the high-end market, and the competitor is the Tesla Model S.
The biggest selling point of Apple cars should be smart technology and automatic driving, and Apple cars will be officially released at the end of 2024 or 2025.
In an interview with the media, neither Apple nor Foxconn has yet made a positive response.
To say a little more, about the association between Apple and the car, at present we can intuitively feel apple's CarPlay, for friends who use Apple's mobile phones, CarPlay this function is indeed very useful.
There are also some models that can also support wireless CarPlay, which is more convenient to use.
It can be seen that if Apple really builds a car, there will be many highlights, and the price will not be cheap.
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