BYD from last year can be described as a smooth wind and water, in the technology dividend and industrial advantages of the blessing, sales are not worried at all, but there is a problem has been so that BYD can not break through, that is, high-end brands, although BYD sold very well, although Han also sold to more than 200,000, Tang also sold to about 300,000, but many consumers for BYD's cognition is still a low-end brand, so forced BYD to push out the Denza.
In order to reflect the high-end of Denza, BYD took over the first time is to launch the price of the price of the MPV model, it is reported that the price will exceed 450,000, when we are still skeptical, this Denza MPV can sell more than 400,000, BYD's more luxurious brand exposed, and more expensive than dentist models.
According to Zhao Changjiang, general manager of Denza's sales division, "Denza brand models are priced between 300,000 and 700,000, and there is a more high-end luxury brand positioned, with an internal code name 'R', which is priced at more than 700,000. Combined with previous reports, bydir's "ultra-luxury" brand first model is positioned as a high-end off-road vehicle. The car store also does not know what BYD relies on to support the price of 700,000, is a 2.0T plug-in or pure electric can be worth more than 700,000? People tanks have 3.0T plus 9AT, people are good villains are V6, what do you have bydie's R?
Independent brands are certainly right to go up, but you can also be based on product strength, you can't say that I will position the high-end I will sell more than 700,000, you have to at least tell consumers why you are worth so much money.
More than 400,000 Denza MPVs everyone thinks that they can't sell a few, so how much do you think more than 700,000 off-road vehicles can be sold in the future?