There may not be another car company that is declining faster than BAIC BJEV. In 2019, BAIC BJEV was still the sales champion of pure electric vehicles, but in 2020, BAIC BJEV's sales plummeted from 150,000 to 25,900. BAIC BJEV vividly explains what is called a king of the first hand to blow up a good card, and it can be beaten into a thin mess.
The decline of Beiqi Blue Valley has long buried hidden dangers
BAIC BJEV has maintained The first pure electric vehicle sales in China for seven consecutive years, which BYD has not done, in 2018, the annual sales of Beiqi Blue Valley reached 158,000 vehicles, when the Beiqi Blue Valley can be said to be proud of the spring breeze, looking around a can play none, however, the sales structure of Beiqi Blue Valley at that time was very unhealthy, more than 70% of the sales volume was from the B-end market, that is, online taxi taxis, etc., at that time, Beiqi Blue Valley relied on its special resources, harvested a large number of B-end market orders, But the sales volume of the C-end is quite dismal. The later decline of Beiqi Blue Valley laid the groundwork at that time.
In the B-end market sales are hot, to a certain extent, to cover up many problems of Beiqi Blue Valley at that time, but it is a pity that the top management of BAIC is immersed in the false prosperity of the electric vehicle market, but refuses to sink down to polish the products, and finally, the B-end market of Beiqi Blue Valley exploded.
Sales fell huge losses, and Beiqi Blue Valley ushered in the darkest moment
By 2020, the new energy vehicle market began to transform to the C-end, and at the same time, in this year, Tesla Weilai Xiaopeng Ideal and other new car-making forces rose, and bydir and other traditional car companies began to focus on the field of new energy vehicles. BAIC suddenly found that there is not so much demand in the B-end market, its own electric vehicles cannot be sold, and it wants to transform the C-end market, but finds that its products are not cared for.
In 2020, the sales volume of Beiqi Blue Valley plummeted by more than 120,000 vehicles, only 25,900 vehicles were sold that year, and 26,100 vehicles in 2021, while Xiaopeng, Weilai and Ideal, the new forces of new energy car manufacturing, sold 98,000, 91,000 and 90,000 vehicles in 2021, respectively. At present, the sales of new energy vehicles of SAIC Motor, GAC and other car companies are 732,600 units and 142,900 units, respectively. In the first quarter of this year, the cumulative sales volume of Beiqi Blue Valley was 9120 vehicles, and the three-month sales volume was 2122 vehicles, 1263 vehicles and 5735 vehicles, respectively.
Along with the decline in sales cliffs, there are also losses, with losses of 6.482 billion yuan and 5.244 billion yuan in 2020 and 2021 respectively. In just two years, Beiqi Blue Valley lost 11.7 billion yuan, and in the first quarter of this year, Beiqi Blue Valley lost 957 million yuan again.
Huawei can't be saved, and Beiqi Blue Valley is purely self-inflicted
If it is purely because of the external environment that causes beiqi blue valley today's predicament, it does not matter, but the fact is that the reason why beiqi blue valley has come to this day is entirely due to their own lack of desire to forge ahead. Beiqi Blue Valley has been lying in the gentle township of the B-class car market, but it has never thought about what will happen to Beiqi Blue Valley after losing the B-class car market.
Beiqi Blue Valley has a lot of funds and resources, and there is enough time to develop and polish products, but in 2020, BAIC's R&D investment was only 970 million yuan, up 121.9% year-on-year, while the R&D expenses of the Great Wall exceeded 3 billion yuan in the same period, and in 2020, BYD invested 8.55 billion yuan in research and development. BAIC has been putting oil to electricity models on the market for a long time, with poor endurance, low level of intelligence, low space utilization, and poor driving experience, which can be said to be useless. Because of its particularity, the B-end market has purchased a large number of Beiqi Blue Valley products, but in the C-end market, Beiqi Blue Valley's products are not competitive.
It is such a car brand that has won seven consecutive sales of electric vehicles, but it did not have the first pure electric platform until 2021, but at this time, the yellow broccoli is cold.
After realizing the seriousness of the problem, Beiqi Blue Valley cooperated with Huawei and Magna to launch the Polar Fox brand. Or BAIC is familiar with the take doctrine, the product is directly produced in the Baiqi Blue Valley Magna manufacturing base, automatic driving technology and electronic control system from Huawei, the motor is created by germany's Siemens, Valeo and BorgWarner three cooperation, the battery side of the polar fox chose south Korean SKI, you found that this car from the shell to the three electric system, to the automatic driving technology, there is no one is its own technology, the polar fox Alpha product force is indeed strong, because it is the strength of the family, but the problem is that it is also like a stitching monster, It has completely exposed the barrenness and lack of BAIC in core technology. Can you believe that this is a car company that has won the champion of electric vehicle sales for 7 consecutive years, and has the technical strength?
Beiqi Blue Valley put on the aura of "Huawei's first car", but it did not save the Beiqi Blue Valley on the edge of the cliff, and the front of the Beiqi Blue Valley is still a bottomless abyss. This year, beiqi blue valley sales target is 100,000 units, but with the current sales performance, this goal is still out of reach. It is most appropriate to describe BAIC and Beiqi Blue Valley with an unsupportable Ah Dou, whether it is Huawei, Magna or other giants, it is difficult to save the fallen Beiqi Blue Valley, because it is rotten from the moment it keeps up.