Jiwei Network News (Wen/Chen Wei) On May 9, Beiqi Blue Valley released a subsidiary Beijing New Energy Automobile Co., Ltd. in April 2022 production and sales express report, saying that the subsidiary produced 220 vehicles in April, and the output of 151 vehicles in the same period last year, an increase of 45.7%; the sales volume in April was 2017 vehicles, and the sales volume in the same period last year was 1028 vehicles, an increase of 96.21% year-on-year.
It is reported that Beiqi Blue Valley has built and formed a systematic research, procurement, production, marketing and service value chain system in terms of new energy passenger vehicles, and independently mastered advanced electrification and intelligent technology, and is an innovative technology company with new energy vehicles as commodities. During the reporting period, the company continued to improve its capabilities in the research and development, manufacturing, sales and service of new energy vehicles and core components.
Beiqi Blue Valley said that the company currently has two product brands, ARCFOX and BEIJING. ARCFOX brand is the company's aggregation of global high-quality resources to create a high-end intelligent new energy vehicle brand, the target customer group for high-tech products with an open mind, constantly expanding the boundaries of life, the courage to explore, embrace the challenge of the "serious adventurer", has been listed Alpha T (αT), Alpha S (αS) two high-end pure electric passenger cars.
Beiqi Blue Valley also pointed out that the new energy automobile industry continues to develop rapidly, sales growth, but the industry's high-quality core resources are limited, on the one hand, with the development of the industry led to the shortage of core resources such as chips further aggravated, may have an impact on the company's ability to obtain core resources and thus restrict the company's product sales; on the other hand, the company's products continue to invest in high investment and core components prices will also test the company's capital reserves and profitability.
In terms of product development, Beiqi Blue Valley improves user experience as the center, does a good job in product line, technology line and resource line capacity building, ensures the development of new products such as αS-HI version; in terms of core technology, focuses on the main line of pure electricity and intelligent network technology, strengthens technology leadership, steadily carries out the development of the third generation of powertrain, lays out the key technologies of the fourth generation of powertrain, develops the software of the central domain controller and regional controller of the next generation centralized electronic and electrical architecture platform, builds relevant test bodies, and carries out the integrated development of automatic driving for mass production. Using multi-sensor fusion technology, in the ramp, highway, urban expressway and other high-precision map coverage area, to achieve high-speed pilot driving function, comprehensively enhance the competitiveness of powertrain products.
In addition, Beiqi Blue Valley will focus on the three aspects of tree brand, strong channels and excellent services, focusing on promoting the marketing power of ARCFOX brand: first, through online + offline activities, spread brand stories, emphasize product black technology, focus on creating intelligent labels of science and technology, and stabilize the brand image of the forerunners; secondly, continue to vigorously improve the network layout for the target market, accelerate the construction of direct operation, distribution and delivery centers, and do a good job in store capacity training and operation guidance; finally, The service adheres to the user-centered guiding concept to enhance soft power, and does a good job in upgrading the network image, upgrading technical capabilities, upgrading accessories guarantees and upgrading sales capabilities.
(Proofreading/Andy)