On April 4, Baiqi's new energy vehicle brand Jihu released a video on a certain platform, suspected of using "Tesla brake failure" for marketing, causing heated discussion on the Internet.
It is reported that the account that released the video has a "Blue V" certification on a platform, named ARCFOX SPACE Extreme Fox Expo Source Center, and there is also a brief introduction of "Blue Valley McKenna ARCFOX Expo Source Center" below.
In the video posted by the account, it first showed an accident that occurred in the parking lot of Tesla in Haikou last March, and was accompanied by a voiceover of "brake failure". Subsequently, the account released the marketing content of the Polar Fox model in the back of the video, and dubbed "The Pole Fox uses PS4S tires, the braking distance is within 37 meters, the front and rear travel warning, the ceiling of the electric vehicle industry", which is suspected of contrasting with this.
Some netizens said that by belittling opponents to market themselves, this move has been suspected of violating the Advertising Law.
According to the relevant provisions of the Mainland's Advertising Law, advertisements must not demean the goods or services of other producers and operators. Where provisions are violated, the market supervision and management department shall order the publication of advertisements to stop and impose a fine of not more than 100,000 yuan on the advertiser.
Although whether it violates the law and how to punish it will be finally judged by the law enforcement department, the practice of Extreme Fox has caused heated discussion among netizens. Most netizens said that this practice is really inappropriate, "the marketing level determines the sales and future of this brand", "this is actually the official number? Unbelievable", and some netizens directly @ Tesla's legal department account.
The big V "Little Li Feiche" with more than 300,000 fans on a video platform is even angrier: this is the biggest joke in the history of automobile marketing. He said that the account that published the advertisement was the official account of Jihu and should no longer use "temporary workers" as a term. And Tesla's previous claim about "brake failure" has been debunked, and it is speechless to do marketing and hype in this way.
On April 5, the account has removed the controversial video from the shelves, and the front end cannot be displayed.
According to the data, Jihu is a high-end new energy brand under BAIC Blue Valley, a listed company of BAIC Holdings, which was born in 2016. Currently, the brand has two production models on sale, the ARCFOX Alpha S and the Alpha T.
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