At present, there are six established car-making state-owned enterprises in China, namely SAIC Group, Dongfeng Group, FAW Group, Changan Automobile Group, BAIC Group, and GAC Group, among which SAIC GAC and Changan are relatively well developed, especially Changan, but the development momentum of the other three state-owned enterprises is not very good. Today we will take a worse link to see which of these three car companies is worse!
Comparison of its car brands
Dongfeng Motor Group, which has many automobile brands, the joint venture car brands are Nissan, Honda, Peugeot, Citroen, Nazhijie, Infiniti, Yulon, which is only different and Nissan is still relatively moist. Independent car brands include Fengshen, Fengxing, Chenglong and so on. Among them, Venucia Automobile is more special, has been included in the management of Dongfeng Nissan, from an independent brand to the second brand of Dongfeng Nissan Passenger Car Company, strictly speaking, it is a joint venture brand.
In terms of BAIC Group, Mercedes-Benz is naturally the cash cow of Beijing Automobile, in addition to Mercedes-Benz, BAIC also has joint venture brands Beijing Hyundai and Changhe Suzuki, independent brands, BAIC has Changhe, Borgward, Shenbao, Yinxiang, Phantom Speed and other brands, BAIC's revenue can be said to be mainly supported by Mercedes-Benz.
Then there is our eldest son FAW, which has three joint venture brands of Volkswagen, Audi and Toyota, which can be said to have the best resources, and its own brands, Hongqi, Besturn, Jiabao, Xenya, Xiali, etc. are all affiliated to FAW Group.
Sales comparison
The sales volume of these three major car-making state-owned enterprises is mainly supported by joint venture brands.
In 2021, Dongfeng Group sold a total of 2.7751 million vehicles, of which the annual sales of autonomous passenger cars were 377,000 units, accounting for about 13%, and Dongfeng Motor's autonomous sector was mainly supported by commercial vehicles.
Looking at BAIC, baicchi group's four business segments have achieved a total of 1.031 million vehicle sales. Among them, the annual wholesale sales of Beijing brands were 72,000 units, accounting for 6.98% of sales, of which Beijing Benz achieved vehicle sales of 561,000 vehicles in the whole year.
FAW Group achieved vehicle sales of 3.5 million vehicles in 2021, but among them, FAW-Volkswagen accumulated sales of 1.858 million vehicles (including Audi); FAW Toyota's cumulative sales of about 860,000 units, FAW Hongqi achieved sales of 300,600 units, Besturn Automobile's sales in 2021 was 57,800 units, and Hongqi became the only fig leaf for FAW's own brand.
Revenue comparison
After looking at the sales volume, let's look at the revenue.
Dongfeng Motor Group's revenue in 2021 is 113.008 billion yuan, but commercial vehicles account for the vast majority of 71.250 billion yuan, and the proportion of passenger cars is not high.
BAIC Group's revenue in 2021 was 175.91 billion yuan, down 0.6% year-on-year, of which Beijing Benz's revenue in 2021 was 167.966 billion yuan, down 1.0% year-on-year, accounting for 95.48% of BAIC Group's total revenue, a slight decline from 95.9% last year. That is to say, the vast majority of BAIC's revenue comes from Mercedes-Benz, in 2021, Beijing's independent brand contribution related revenue reached a staggering 7.949 billion yuan, accounting for less than 5%, if you take away Mercedes-Benz, BAIC Group can say that nothing is gone. Some people say, what about Beijing Hyundai? Beijing Hyundai will lose 5 billion yuan in 2021.
Looking at FAW again, in 2021, FAW Group's operating income was 707 billion yuan, breaking through the 700 billion yuan mark for the first time, but the specific figures of revenue were not announced, and we have no way of knowing the revenue figures contributed by Toyota and Volkswagen, but it can be inferred that most of FAW's revenue comes from joint venture brands.
summary
The situation of these three major car brands can be described in one word.
Dongfeng Motor is miserable, its joint venture brand, only Honda is still quite strong, Nissan because of the impact of the three-cylinder incident, sales are also declining. Other joint venture brands, either withdraw or have dismal sales, Dongfeng Motor is the real joint venture killer.
FAW Group is strong, although many people look down on FAW Group's autonomous cars, but still have to sigh, reincarnation is an art, backed by a tree to cool off, FAW sits on Toyota and Volkswagen, can be said to be lying can also make money. However, in addition to Hongqi, the development of FAW's own automobile brand is also difficult to describe.
And BAIC is rotten, BAIC used to hold a good hand, its electric vehicle sales have been the first for 7 consecutive years, but now it has fallen to the parasite of Mercedes-Benz, if you take away Mercedes-Benz, what is left of BAIC?
If it were not for the foreign automobile brands entering the country, they must have joint ventures with state-owned enterprises, how many of these state-owned enterprises can be left now? These several car-making state-owned enterprises, high starting point, early start, sufficient funds, enjoy the most policy benefits, but they have made their own life into the way they are now, the core technology of the three major pieces is completely blank, copying from the east to the west, buying technology to buy accessories, and playing a good hand of cards. Looking at today's domestic automobile market, the first-line independent car brands, except for Changan, are almost all private enterprises, which is not an irony.
Once the shareholding ratio of foreign car brands is liberalized, the good days of these car companies may come to an end, with the gradual saturation of the market and the market competition is more intense, many car companies, especially state-owned car companies, will not be able to avoid the fate of being eliminated. The protection policy of the domestic automobile industry is good, but according to me, some enterprises are not worth protecting.