When the new forces of car-making first entered with innovative technologies such as "1,000 kilometers of endurance, 48-inch central control large screen, and civilian supercar modeling", the brands that occupied the new energy sales list were BYD and BAIC that "can only travel for a short distance" in addition to Tesla. Even if their future is still unknown, the impact on the Chinese auto market is unprecedented.
However, in just four years, the new energy vehicle market pattern has tended from turbulence to stability. Of the more than 40 new car-making forces that appeared at the same time, only less than 10 remained; traditional automobile companies have entered the market one after another, showing a different kind of prosperity: SAIC has "extraordinary + wisdom", Changan has "Avita + deep blue", Geely has "Extreme Krypton + Geometry", the Great Wall has "Euler + Salon", Dongfeng has "Lantu", BAIC has "Polar Fox", and GAC has "Eian".
In March this year, GAC Aean sold more than 20,000 vehicles in a single month, leading a number of new energy vehicle brands. Among them, Weilai, Xiaopeng, Ideal, Zero Run, etc., whose monthly sales are in the order of 10,000, as well as Extreme Krypton and Lantu, which are still hovering on the line of thousands of vehicles, are all behind them.
AION Y strength topped the national service list
Since October 2021, AION Y's orders have continued to exceed 10,000, and the delivery reached 9,501 units in March this year, an increase of 218% month-on-month, and its strength reached the top of the "National Service" list.
Aiming at the market gap, AION Y ushered in the era of "spindle type"
A blockbuster can drive an increase in an entire market segment. Looking back at March last year, before the AION Y was listed, in the market structure of pure electric vehicles, A00, A0, A and B accounted for 40%, 9%, 20% and 31% respectively, and the "dumbbell type" characteristics were obvious, and the market development was seriously biased.
AION Y targeted the potential of this segment and entered the market in April last year. Subsequently, it began to compete with Xiaopeng G3, Volkswagen ID. series, BYD's multiple PLUS and other models.
As of March this year, the balance of sales has tilted to the middle, the market share of A0-class + A-class pure electric vehicles has surpassed that of A00-class pure electric cars, and the market layout of pure electric vehicles has changed from "two-end weight" to "intermediate weight", and the "spindle type" features have gradually emerged.
Among dozens of A-class pure electric SUVs, the sales volume of AION Y has reached 25%, far exceeding the same level of Xiaopeng G3, Volkswagen ID. series and other models, steadily carrying the sales banner of A-class pure electric SUVs and reversing the layout of the pure electric vehicle market.
Why is AION Y a "blockbuster"?
Why has AION Y been able to continue to sell hot and turn the market landscape with the power of one car? "Must Read for Car Owners" believes that this is mainly due to the two-way rush between it and the target user.
As a Chinese automobile brand that is immersed in hard work and down-to-earth car building, GAC Aean not only does not have the bad habit of "sticking to the rules", but also has a new trend of "new car-making forces", it always pays attention to the fundamental needs of young users and manufactures good cars that truly meet the needs of young users. Especially in the face of "what young people really want", GAC AION Y chose "give it all".
Want to look good? AION Y follows the basic logic of "appearance is justice, color is style", adopts the shape design concept of "Sky City", and creates the "most conceptual mass production car"; and uses the color options of ice rose powder, magic purple and star green to create a new trend of young people walking out of the street.
Want to open well? AION Y pays attention to "practical intelligence", the full range of upgrades equipped with the full perception interaction system IBCM, support key + mobile phone double non-sensory start, mobile phone can replace the car key, close to the door can be automatically unlocked, help you save effort and worry, really get rid of the "pseudo intelligence", "chicken rib intelligence", and "high-priced intelligence" crotch pull behavior.
Want a good stop? AION Y is equipped with one-touch remote control parking, the unique parking black technology of the same level - over-the-horizon summoning parking. Support 150 meters of ultra-long distance cross-layer summoning parking, the vehicle can start autonomously to complete the departure or return from the personal parking space, equivalent to saving up to 3-5 minutes of walking distance at a time.
Want to have fun? AION Y regards the interior space as a lifestyle extension, equipped with the leading ADiGO intelligent cockpit system in the same class, which transforms the car into a mobile 1.8-meter large bed room, a non-closing Maiba practice room (Thunder Stone KTV), and a champion BUFF battle room (Migu Game), fully mobilizing the enthusiasm of young users who "want to play".
With the blossoming of spring, AION Y also moved "play" from the car to the outside of the car, leading users to open a new wave of camping modified cars.
Want a high value retention? AION Y launched the "True Value" program, which includes 3 key points: 0 down payment, daily supply as low as 33 yuan; saving 8 cents per kilometer of car cost; 1 year 90% off buyback.
It is precisely because of the heroism of "all give" that AION Y can become a existence that can "close its eyes", without fear of the A00-level pure tram and the "Wei Xiaoli" package, harvest the two-way rush to the hot and youthful power feedback, and achieve the top position in the sales of A-class pure electric SUV.
"Car Owners Must Read" viewpoint:
Roll inside the market, let it roll. For consumers, on the contrary, it is a good thing. However, for automakers, it is better to ask themselves a question: What exactly do users buy when they buy a car?
The Haval H6, which "ranked first in SUV sales for more than 100 months in total", seized the "cost performance"; the Wuling Hongguang MINI EV, which "ranked first in China's new energy vehicle sales list for 19 consecutive months", laid the "price", and the AION Y that chose "all to give" may be the next Xiti "continuous generation change dozens of times, still the "big hit" of the title of "Changhong".