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EA's CEO says the Battlefield franchise has learned its lessons

author:Ranger Net

EA has disclosed its financial results for the fourth quarter of 2024 and revealed two game projects that have not yet been announced. In addition to EA Sports FC and Apex Legends, two games with steady revenue, the company's CEO also highlighted the latest developments in the highly anticipated new Battlefield series.

EA's CEO says the Battlefield franchise has learned its lessons

EA's net profit for the quarter reached $1.66 billion, which was lower than the expected $1.8 billion, but its total revenue for the entire fiscal year 2024 reached $7.562 billion, an increase from last year, with most of that revenue coming from online stores.

EA's CEO says the Battlefield franchise has learned its lessons

For investors and the community of players, the development of EA's Battlefield franchise has been a focus of attention. The military shooter franchise, which once tossed alongside Activision's Call of Duty, has not performed as well as expected in recent years, especially after Battlefield 2042 announced that its Season Seven "turning point" would be the last season update.

EA's CEO says the Battlefield franchise has learned its lessons

During the earnings call, CEO Andrew Uerkwitz expressed confidence in investors about the new Battlefield series. "With the quarterly updates of Battlefield 2042, players have expressed a desire for a deeper experience," he said. Our team has listened to the community's feedback, learned its lessons, and is looking forward. The Motive team is leveraging advanced Frost Engine technology and engaging storytelling, working with the teams at DICE, Criterion, and Ripple Effect to create a Battlefield universe that blends multiplayer and single-player experiences. It's the largest development team in the history of the Battlefield franchise, and I visited them a few weeks ago and was really excited about what they're showcasing and what's currently in the game. ”

EA's CEO says the Battlefield franchise has learned its lessons

As for the release time of the new Battlefield game, there is no exact timeline yet. During EA's Q3 earnings conference earlier this year, Treasurer Stuart Canfield had said that the game was not in the plans for fiscal 2025, meaning that the game may not have more news until the second half of 2025.

EA's CEO says the Battlefield franchise has learned its lessons

In addition, EA is currently holding an "EA Publisher Sale" on Steam, with discounts of up to 85% on both Battlefield 1 and Battlefield 5, and a record low of 87% on Battlefield 2042. This is a great opportunity for players who haven't purchased these games yet.

EA's CEO says the Battlefield franchise has learned its lessons

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