"A number of online accounts spread rumors that 'Siemens withdrew from China' and were dealt with", "The account of 'Jiao Jiao Dajiao' was counterfeited and impersonated Shanghai Jiaotong University to carry out tutoring business"...... With the rapid development of the times, the Internet has become the "blood vessel" of the city, boosting the delivery of wisdom "nutrients" to the "whole body", but also giving birth to many "bad cells" of online infringement.
On May 10th, the Yangpu Theme Day of "Business Environment in Yangpu - Clear Pujiang and Optimizing the Business Network Environment" kicked off in the Internet Treasure Land, inviting Shanghai enterprises such as Bilibili, Dewu, Meituan, and Xiaohongshu to gather together to share typical cases, analyze the disposal process, announce work measures, and exchange Q&A with each other in response to the online infringement information related to enterprises, so as to help Yangpu build the "warmest urban area" in the business environment.
This event is the first important activity of the five theme days of "Clear Pujiang 2024" network ecological governance, aiming to further guide how to improve the efficiency of online infringement reports and disposals related to enterprises, effectively safeguard the legitimate rights and interests of enterprises online, and continue to optimize the business network environment.
Analyze the case and explain the "tutorial" in detail,
The "big coffee" gave a lecture on the handling of online infringement incidents involving enterprises
At this theme day event, the representative of the Network Management Office of the Cyberspace Administration of the Shanghai Municipal Party Committee introduced the special work carried out in recent years to optimize the business network environment, and took the previous popular incident of "'Jiao Jiao Jiajiao' fake and counterfeit Shanghai Jiaotong University to carry out tutoring business" as an introduction, analyzed the typical cases of online infringement information reporting involving enterprises, and vividly explained the methods and processes of online infringement reporting of enterprises.
The representative of the Shanghai Internet Illegal and Adverse Information Reporting Center introduced in detail the process of reporting and handling online infringement information related to enterprises, focusing on the characteristics of online infringement reporting, enterprise-related infringement policy documents, typical cases of enterprise-related infringement, and enterprise-related infringement reporting channels. According to the current acceptance process, in the event of an infringement incident involving an enterprise, the enterprise may submit an application for disposal and evidence to the regulatory authorities and website platforms, which will be studied and dealt with by the Cyberspace Administration of the Shanghai Municipal Party Committee, the Shanghai Internet Illegal and Adverse Information Reporting Center, and the Shanghai Key Website Platform. Alternatively, the enterprise may also submit an application for disposal to the Shanghai Internet Industry Federation, the Cyberspace Administration of the Yangpu District Party Committee, and The Paper, which will be submitted to the Cyberspace Administration of the Shanghai Municipal Party Committee for research and judgment after preliminary verification.
It is worth mentioning that the Cyberspace Administration of the Yangpu District Party Committee, together with the Shanghai Internet Industry Federation and The Paper, has now been inaugurated as an enterprise-related infringement information acceptance service station, thus becoming the city's first district-level enterprise-related infringement information acceptance service station. At this opportunity, the Cyberspace Administration of the Yangpu District Party Committee quickly launched the "Four Ones", that is, a special class, a channel, a process, and a set of specifications, to optimize the business environment and be a good "waiter" for enterprises.
reporting and handling of enterprise-related online infringement information,
It's getting more and more efficient
Website platforms and enterprises are important links in accepting and handling reports of online infringement information related to enterprises. At the event, Bilibili, Dewu and Shanghai Jahwa, as representatives of key website platforms and enterprises, shared the handling of online infringement incidents involving enterprises.
Bilibili is an important platform for content production and agglomeration. Since May last year, it has accepted more than 120,000 reports related to infringement of enterprises through various channels, of which about 110,000 have been effectively disposed of, with a disposal rate of more than 97%. "Especially for the huge amount of enterprise-related infringement related information, we adhere to the 'right medicine, special personnel and special classes', and explore 'timely supplement of dispute labels, improve the counter-appeal system', 'establish a mechanism to ensure business difficulties', 'establish a type of case database, strengthen enforcement training' and other effective measures for handling enterprise-related online infringement." Liu Jiang, a senior operation expert of Bilibili, mentioned in the sharing.
As a representative of enterprises that are prone to infringement, the new generation of trendy online shopping community Dewu platform also actively spoke and shared its experience in dealing with intellectual property infringement, reputation infringement and other infringing information related to enterprises. In the Internet era, competition is becoming increasingly fierce, and there is no shortage of vicious competition in the infringement category. Chen Zhili, deputy editor-in-chief of Dewu, said, "The number of IP infringements in the live broadcast category is surging. In addition to complaining to the infringing platform, we have also set up a special team to report to the cyberspace administration and file a lawsuit with the court to protect our rights, with obvious results. ”
"We have carried out a lot of work for a long time on the anti-counterfeiting of Liushen Flower Water." Xia Wenning, security manager of Shanghai Jahwa Information Department, took the leading product Liushen Flower Water as an example to share the company's anti-counterfeiting and anti-infringement work experience. It turned out that Shanghai Jahwa had previously discovered that some unscrupulous traders had counterfeited the anti-counterfeiting QR code label of Liushen Flower Water, intending to counterfeit the counterfeit product as genuine. "We turned to the relevant teachers in charge of the Yangpu Cyberspace Administration and gave us very professional guidance. Later, we collected and submitted the report materials and reported it, and the problem was finally quickly responded to and resolved. ”
"What should I do in this situation?"
Dialogue between enterprises and government "salons".
"I want to ask, how do we report this situation?" At the end of the event, the interactive exchange session was entered, and the enterprise representatives from the Duochang Network were the first to raise their hands to speak.
Duochang Network Technology Co., Ltd. is a one-stop cross-border financial and risk control service company for foreign trade enterprises, which creates a unified currency clearing platform through the establishment of end-to-end multi-currency capital linkage. However, Duochang Network has recently found that some negative news on the Internet will refer to a company with abbreviations and pronouns, and covertly carry out infringements such as rumor-mongering, which has brought a negative impact on the company. "The abbreviations in some rumors, industry experts can see who they are talking about, and our customer companies will also see it, which has a great impact on us. How should this be handled? ”
When the number of online infringement incidents involving enterprises increases, the majority of enterprises are exploring their own countermeasures. In this regard, the representative of the Douyin platform shared his own experience. At present, the Douyin platform has set up a center team to optimize the business network environment, and some disposal channels and entrances have also been launched within the platform, and about 8,000 related videos have been disposed of, and more than 3,000 accounts have been disposed of. "We have also launched a reporting area, which can be found through the Douyin Rules Center, click on the reporting area involving bad information, and provide relevant materials to provide evidence."
The Cyberspace Administration Office of the Cyberspace Administration of the Shanghai Municipal Party Committee, the Shanghai Internet Illegal and Adverse Information Reporting Center, and the Cyberspace Administration of the Yangpu District Party Committee all answered and responded to the questions raised by enterprises and the experience they shared, supporting enterprises to protect their rights legally and providing a smooth reporting path.
According to the organizers, the holding of the Yangpu theme day of "Clear Pujiang and Optimizing the Business Environment" not only provides a platform for exchanges and learning for the majority of enterprises to safeguard their legitimate rights and interests, but also injects new impetus into Yangpu District to build the warmest urban area with the business environment.
In the next step, the Cyberspace Administration of Yangpu District Party Committee will continue to optimize the business network environment and provide better services for the healthy development of enterprises with the "Four Ones" initiative of "one special class, one channel, one process, and one set of specifications".
Text: Tang Shunjia
Photo: Wang Xiuyuan, Wang Yindong
Editor: Xi Yuxuan
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