introduction
Ten years ago, the mainland's automotive industry can not be compared with the present, even if the timeline is pulled closer, modern automobile manufacturers can also win, the mainland automotive industry can present such a prosperous scene, in fact, the major automobile manufacturers between the continuous competition, eliminated.
Cars can be divided into three categories according to their production areas, the first is domestic cars, followed by joint venture cars, and finally pure imported cars, which are also sorted according to low to high prices. In recent years, the market for domestic automobiles has been very clear, the quality of domestic automobiles has made a qualitative leap, and the people will put domestic cars within the scope of consideration when choosing cars.
Pure imported cars are basically two general directions for Japanese cars and German cars, whether it is the production and manufacture of parts, or the overall assembly of the final body, all of which are carried out abroad, and the pure imported cars seen in domestic 4S stores are transported from abroad, and imported cars need to cost more costs, and the price is correspondingly higher.
Sandwiched in the middle is the joint venture car, the current prospects of domestic joint venture cars are not bright, the domestic consumption level hovers at the highest and lowest levels, and the number of middle-end population is very small. According to relevant media reports, there is a domestic joint venture car manufacturer called Brilliance Renault Jinbei, which has now "no more scenery", with annual sales of only 7,000 vehicles, and the parent company with foreign shares has more than 62 billion losses every year. Now, unable to withstand excessive cost losses, the shareholders of the joint venture car have held a general meeting of shareholders to declare bankruptcy.
The company ranks second among French car companies, but in recent years, the sales business has been very poor, and even in 2020, Renault announced to the outside world that it would reorganize Dongfeng Renault, and now, another subsidiary of Renault, Renault Brilliance, is also going bankrupt.
In the face of such a situation, the company's executives and shareholders said that they were very helpless, the domestic automobile sales channels have not been able to open smoothly, and the competition in the automotive industry is very fierce. Since May last year, Renault Brilliance's various signs have directly pulled it into the result of bankruptcy, many major sales operations in China have been stopped, most employees have left the Renault Jinbei branch, and French experts stationed in China have also sent proposals for divestment to a company.
Soon after, Brilliance Group announced that it had terminated its contract with Renault, the joint venture factory had stopped working, and in December, Brilliance Renault issued a mandatory holiday notice for all employees, without pay during the holiday. Employee salaries can be delayed for a period of time by leading the work done for employees.
However, after the car supplier heard that the two terminated the contract, they asked Renault Brilliance to return the arrears in full, and many suppliers sued Renault Brilliance in court, and an incomplete social statistical result showed that Renault Brilliance was listed as an executor five times a year in 2021, and the execution amount exceeded 9 million yuan.
The salaries of internal employees have not been resolved, the arrears of external suppliers have not been properly handled, new problems have emerged within the group, and senior executives have left one after another, making Brilliance Jinbei an empty shelf. The French CEO took the lead in leaving, and vice president Liu Guowei also jumped to Jiangling Renault, so that the Renault Brilliance Gold Cup could not withstand the economic pressure inside and outside and declared bankruptcy to the outside world.
The joint venture automobile manufacturer can be regarded as the top domestic enterprise, as the predecessor of Shenyang Brilliance Gold Cup has a very brilliant history, many times on the first throne in the field, the market division rate is very high, the car ownership can easily exceed one million, and the registered and bound user information exceeds 1.5 million.
2015 is the first year of domestic automakers, and many automakers appear out of thin air in this year to divide the automotive market share of Brilliance Jinbei. Since then, Shenyang Brilliance Jinbei's car sales have declined sharply, and sales in 2016 are the most worrying, not even exceeding 25% in 2015, not only did not obtain high profits as expected, but also saddled with 208 million yuan of debt.
In 2020, Renault released its financial statements for the year, with liabilities exceeding 62.6 billion in 2019, and the group's revenue fell by 13.4% in the third quarter to 8.98 billion euros, breaking the previous maximum decline.
Renault Group not only has a contract with Brilliance Company, and Sanjiang Group and Dongfeng Motor have signed a joint venture contract, but the time has not lasted too long, because there is no innovation in the creation of models, has been producing domestic sales crown products and their series, consumers are no longer willing to pay for the old car type, which is also the direct cause of the bankruptcy of the joint venture.
epilogue
Renault Group acquired brilliance gold cup in 2017, after the merger of the two, officially became Renault Brilliance, at the beginning of its establishment, there were very high standards and fine plans for Renault Brilliance, which stipulated the total annual sales of automobiles and made clear requirements for the number of core competitive models. But Renault Brilliance can no longer repeat the situation of that year and has to go bankrupt and liquidate.
Today's topic: Another joint venture car declared bankruptcy! The annual sales are only 7,000 vehicles, and the direct loss of the foreign parent company is 62.6 billion