Just recently, a colleague of mine held a very interesting car brand table. The table indicates the travel time of the owners of each brand.
Judging from the information queried, the appearance time of this table is about 2015, and it is said that it is the time of vehicle entry and exit recorded by a community security guard. Although there are more "play" ingredients in this table, it also reflects the image of each brand in people's minds at that time.
Departure time: 07:00
Brands: BYD, Brilliance, Geely, Chery, Suzuki
Status representative: small self-employed, ordinary office workers
Judging from the interpretation of the form by some media at that time, the owners who went out before 8 o'clock basically opened their own brands. The reason why they choose to go out before 8 o'clock is mainly because the owners are worried that they will be deducted from their wages for being late for work. Of course, to some extent, this also reflects the position of mainland independent brands in the hearts of people a few years ago, almost at the bottom of the entire automobile "food chain", doing the hardest work, but never being able to get attention. However, after many technical optimizations and precipitations, the status of independent brands in the hearts of the people has been greatly improved, and even many independent high-end brand products have been sold out.
Departure time: 8:00
Representative brands: Chevrolet, Peugeot, Hyundai, Kia
Owner group: ordinary white-collar workers
At that time, the automotive industry circulated a saying that "di silk has three treasures, so eight K5 Mai Rui bao". Although it is only an hour later than the above-mentioned crowd, the owners of joint venture brands such as Chevrolet are one class higher in social status than their own brands. Of course, the situation of such brands is the most embarrassing, a bit of a feeling of high and low.
Departure time: 08:30
Brand representatives: Toyota, Honda, Nissan, Buick, Volkswagen
Owner representative: grassroots manager
Although they are also office workers, the owners of the car who are grass-roots managers seem to have certain "privileges", and they can also get up from bed and pinch a little to work, after all, once they punch in a minute late, they will have to deduct half a day's salary.
Travel time: 9:00-10:00
Brand representatives: JEEP, Renault, Volvo, Lexus, Cadillac
Car owner representative: corporate executives, social elites
Most of those who can go out at 9 or 10 o'clock have already left the identity of ordinary office workers, either executives of enterprises or partners of companies. For them, there is no need to return to the company on time to punch in, and the purpose of buying luxury brand cars is more to go out to talk about business on behalf of the company from time to time. Of course, because there are more projects or daily business, most of the executives have to socialize until the early morning, which directly leads to the reason why this part of the population will choose to go out after 9 o'clock.
Travel time: 11:00-12:30
Brand representatives: BMW, Mercedes-Benz, Audi, Porsche
Owner representative: business owner, upstart
For this part of the population, going out to work at 11 o'clock is basically just a formality and a face show at the company. Therefore, the period from 11:00 to 18:00 is the peak period for this part of the population to go out. Perhaps many of the people in this part of the population are business owners, but there is no shortage of "upstarts", after all, the idea of "driving a BMW and riding a Mercedes- Benz" has deeply affected many people. It is precisely because of this that luxury brands such as BBA are also favored by the crackdown.
Travel time: 18:30
Identity: Big business owner
Brands: Rolls-Royce, Bentley
Usually, most of the car owners who go out in the evening are to attend some dinners, parties, etc. However, since I am still in the stage of "beating workers", I do not understand the daily life of high-class people. Interestingly, the schedule appeared seven or eight years ago, when "internet celebrities" were not as widespread as they are now, so the vehicles of ultra-luxury brands such as Rolls-Royce and Bentley at that time were bound to become the focus when they were driving on the road. However, because of the emergence of short video platforms, many Internet celebrities in order to hype, do not hesitate to rent ultra-luxury brands to create their own personality, which directly led to the decline in the influence of Rolls-Royce, Bentley and other brands, and even the phenomenon of "Rolls-Royce per capita of a short video platform".
Ten years east of the river, ten years of west of the river
As I mentioned above, the phenomena depicted in the table are more concentrated around 2015. Leaving aside luxury brands such as BBA, citroën, etc., in the joint venture brands, there have been earth-shaking changes in the past few years. Specifically, in 2015, the annual sales of DPCA exceeded 700,000 vehicles, entering the top ten of the sales list of car companies that year; Renault Automobile achieved sales of 72,000 vehicles in 2017. However, back to 2022, combined with the performance of related car companies in 2021, although DPCA has further increased its sales with the help of the "Yuan" plan, it still has not performed well. In addition, Renault cars have also suffered a "heavy blow".
Compared with the joint venture brand, the independent brands that were once located at the bottom of the "food chain" have become mainstream brands after years of development, including BYD, Geely, Great Wall, Changan, etc., which are favored by market consumers. Combined with the January new energy car sales ranking released by the Association, we can see that in the top fifteen models, except for Clavi CLEAR, almost all of them are from independent brands.
summary
For the timetable of each brand going out, the author believes that behind this is more to show that the independent brand was not fully recognized by consumers at that time. However, after thick accumulation, independent brands are not only recognized by consumers in traditional fuel vehicles, but also favored by everyone in the field of new energy vehicles. To some extent, although new energy vehicles have developed rapidly under the impetus of the national government, the recognition is still relatively low. However, independent brands can harvest such results, which is enough to see that independent brands have been highly recognized by the market.