SUVs have become the most popular category besides cars. Especially driven by the "new four modernizations", its advantages such as intelligence, comfort and large space make more consumers more willing to buy. Because of this, various car companies have launched SUV product lines, and the fierce competition has never weakened.
In order to more objectively show the product strength and attention of SUVs, the Independent Automobile Industry Branch of the China European Economic and Technical Cooperation Association and the Autonomous Automobile Network jointly released the Automobile Value Spread Index (AVSI) from 2021. The rankings are officially announced on the 25th of each month.
Joint venture SUV sales are catching up
According to the December 2021 SUV sales ranking released by the Association in January 2022, although the Haval H6 is still in the first place, the Changan CS75, which has been in second place for a long time, has dropped to eleventh place.
In addition, among the top 15 models, 8 joint venture models including Tesla Model Y, Honda XR-V, Binzhi, Honda CR-V, Toyota RAV4, Veranda, Tiguan, and Qashqai are among the top 10. In other words, the top ten self-owned brand SUVs are only Haval H6 and BYD Song. Compared with the previous situation of independent brands in the SUV market, there has been a reversal.
From the perspective of sales, sales of Japanese SUVs have generally increased. Although compared with independent brands, the interior and intelligence of joint venture cars may not be so cool, but the advantages of performance, fuel consumption, durability and so on will still affect consumers' willingness to buy a car.
The ideal ONE value transmission index is the highest, and Haoying is also concerned
According to the latest SUV value propagation index ranking released on January 25 this year, the ideal ONE is at the top of the list with a value index of 18446. Compared to other new forces, Ideal currently has only one hybrid model on sale. Although the ideal ONE has risen and fallen in the sales ranking, this hybrid model with a starting price of more than 300,000 yuan can continue to attract the attention of consumers, and it also reflects the broad prospects of independent brands to develop new energy tracks.
In the December 2021 SUV value transmission index rankings, the second place is Guangqi Honda's Haoying. As a new model released in 2019, it has a good sales performance in 2020 and 2021. Compared with Honda CR-V, Honda XR-V and other models, Haoying is younger in appearance design, and has also been upgraded in safety and performance, and it is precisely because of this that more young consumers pay attention to Haoying.
summary:
As mentioned earlier, SUV as a multi-functional model has become one of the main categories of the passenger car market, compared to the previous Haval H6, Changan CS75 has long been in the top two of the monthly sales list, the joint venture brand SUV through product design, word of mouth communication, price strategy to join the "scuffle" of the SUV market, and from the sales list and the monthly release of the value communication index, there is a clear catch-up trend. On the contrary, while independent brands focus on the new energy market, they cannot ignore the maintenance of the status quo of the traditional fuel vehicle market. After all, multinational enterprises are in order to make money, and independent brands, in addition to operating, to promote the high-quality upward development of independent brands is a more important long-term goal!
illustrate:
In terms of data sources, the AVSI index collects 10-word titles and content keywords of > through the media platform of news clients (today's headlines, a little information, etc.), news homepages (Sohu, Sina, Autonomous Auto Network, Tencent, Netease, Phoenix, etc.), celebrity Microblogs, popular Weibo, WeChat, flat media, Q&A (Baidu Know, Zhihu, Sosou Q&Q, Wukong, etc.), and forums (EasyCar, Autohome, Aika Auto, Pacific Auto, etc.). Among them, the forum collects through each section, and mobile news is collected in the form of sections or classifications, so as to calculate the effective value communication index value by formula, and rank the network exposure of brands or models.