It was expected that the implementation of the National VI standard would encounter resistance, but it was not expected to be so difficult under the influence of multiple factors such as the epidemic, economic slowdown, and falling freight rates. In 2021, from the rush to buy cars in the first half of the year to the second half of the year, in the difficult promotion process, Dongfeng Commercial Vehicle has become a brand that expands against the trend in the entire sluggish National VI market, and it is also the top seat in the National VI market with more than 143,000 vehicles sold in China VI.
Focus on China VI, products first
Opportunities are always left to those who are prepared, the commercial vehicle market is unpredictable, and if you want to catch up with the rolling wheels of history, you must always move forward. In 2013, the National VI Plan was put on the agenda; in 2016, the Dongfeng Commercial Vehicle China VI Project was officially launched; in 2019, Dongfeng Commercial Vehicle has completed the National VI research and development iteration of the main products, and has successively received China VI orders from enterprises in various industries such as modification, municipal sanitation, and logistics, taking the lead in entering the China VI market.
The product first advantage has doubled the momentum of Dongfeng Commercial Vehicle's National VI promotion, and also allowed Dongfeng Commercial Vehicle to win more time to continue to optimize and improve. With the mass production and assembly of China VI fully autonomous Longqing power series engines, Dongfeng Commercial Vehicle's full range of products has entered the National VI era and become the industry pioneer. At this time, there are still 2 years to go before commercial vehicles fully implement the National VI emission standards, and in these 2 years, Dongfeng Commercial Vehicles has continued to innovate and consolidate the reliability of China VI products, and has already won customer reputation in multiple market segments.
Based on the pre-emptive strategic play and reliable vehicle quality, Dongfeng Commercial Vehicle is still growing against the trend in the state of extreme market tightening. By the end of 2021, Dongfeng Commercial Vehicles has achieved a good result of 143,000 vehicle sales in China VI, and its market share of China VI ranks first in the industry.
Focus on subdivision, hundreds of steel
The opening of China VI ended the era of car selection of department stores and wanjin oil, under the initiative of TCO, special car has become a development trend, from a vehicle to an application scenario solution, the logistics industry is looking forward to the emergence of a new cost reduction and efficiency increase method. Especially in the field of trunk logistics, the transportation volume is huge, the conditions for using vehicles are harsh, and the environmental protection is upgraded, and it is difficult for vehicles to meet the needs of efficient and intelligent logistics scenarios. Based on this, Dongfeng Commercial Vehicle further subdivides the market field, digs deep into the potential demand, focuses on the needs of new segments such as express transportation, special lines, distribution, resources, dangerous chemicals, ports, car transportation, and general cargo, and upgrades the targeted performance of the products, renovates the new configuration, and further highlights the advantages of the products. Among them, dongfeng Tianlong GX, which is designed and developed for the subdivision of efficient trunk logistics, reinterprets the new meaning of "high-end, efficient and high-value" for trunk line vehicles in the sixth stage of China, and becomes a new generation of trunk logistics experts.
In today's increasingly strict weight limit requirements, lightweight is the sensitive point of card friends. Dongfeng Tianlong extreme lightweight tractor with a weight of only 6.9 tons has attracted widespread attention from card friends once it was reported, and this 6×4 drive form and the lightest tractor in China at 460 horsepower fully meets the needs of card friends for Dorado earnings. On this car, we see more bold innovations in Dongfeng Commercial Vehicle, aluminum alloy frame, carbon fiber drive shaft and other advanced technologies.
Focus on innovation, brand upwards
Because of the leapfrog upgrade of technology, all enterprises once again stand on the same starting line and reshape the industry's brand recognition in the sixth stage of the country. Dongfeng Commercial Vehicle knows that consistent and reliable products can create a well-known brand of commercial vehicle enterprises.
In the historical torrent of unprecedented changes in a century, Dongfeng Commercial Vehicles launched new energy and digital development, paving the way for future development. New energy and intelligence have always been an important strategic direction for Dongfeng commercial vehicle products, Dongfeng Commercial Vehicle has also conducted in-depth research and analysis on the first-generation application demonstration scenarios such as ports and logistics parks, and designed and promoted 16 models such as unmanned container trucks and L4 autonomous dump trucks in ports, with multi-power solutions such as pure electric, hydrogen fuel, and hybrid. In the long-term operation, whether it is energy saving and emission reduction, transportation efficiency or vehicle quality, it is recognized by the industry. At present, Dongfeng Commercial Vehicle Intelligent Auxiliary Vehicle has been applied in urban sanitation, mine dumping and other scenarios, and the intelligent networked high-speed tractor will also achieve commercial operation in the near future, becoming the world's first commercially operated intelligent auxiliary driving truck.
Looking back at the past, the product layout of the whole series of China VI and new energy and intelligent products have injected a steady stream of vitality into the Dongfeng commercial vehicle brand, and created the National VI brand label with high efficiency, high-end and high value; striding forward, 143,000 vehicles is a new starting point, helping the Dongfeng commercial vehicle brand to move upwards and forge ahead!