On December 21, 2021, the first stop of the series of activities of the Automotive Quality Committee of the China Association for the Promotion of Quality Miles "Entering the Automobile Enterprise - Exploring the Road to High-quality Development" was successfully held at the Blue Valley Magna Base, with the participation of Xiu Yu, Director of the Automotive Quality Committee.
At this event, the Automobile Quality Committee (hereinafter referred to as the Committee) of the China Association for the Promotion of Quality of Miles took the investigation of the high-quality manufacturing of Jihu Automobile as the focus of its work, and through the field visit to the Blue Valley Magna Intelligent Manufacturing Base, communicated with automobile enterprises, and deeply experienced the first-class manufacturing strength brought by the MAFACT production system owned by the Jihu brand. At the event site, Xiu Yu, director of the committee, Wang Qiufeng, deputy general manager of BAIC BJEV and vice president of Jihu Automobile, Ji Guowei, secretary of the party committee and general manager of BAIC Blue Valley Magna, and Werner WOECKL, general manager of Magna Steyr China Engineering Center and Magna Weilan, had in-depth exchanges and communications.
Xiu Yu said that the recent "into the automobile enterprise" activity is an important task of the Automobile Quality Committee of the China Association for the Promotion of Quality Miles, and the purpose is to explore the road of high-quality development of automobiles. For the automotive industry, we should always adhere to the principle of quality first and cultivate enterprise experience, which plays an important role in promoting the high-quality development of the industry and cultivating high-end brands.
In recent years, with the promotion of emerging capital and the help of the industry's curve overtaking policy, the market penetration rate of electric vehicles has become higher and higher. Demand is always the source of the development of an industry, the huge Chinese market for the electric vehicle industry has brought great prospects, it is more required to build a car "new strength" to meet consumer demand in the first place. However, no matter how the intelligent and electrification of automobiles are diversified, the most important thing is to get the quality up, only quality is the life of the enterprise, which is not only the requirements of building a quality power and an automobile power, but also in line with the needs of car companies to enhance their competitiveness, and more in line with the vital interests of market consumers.
Create a high-end brand with high quality
In the process of communication, Wang Qiufeng, deputy general manager of BAIC BJEV and vice president of Jihu Automobile, said: To build a high-end brand, quality is a prerequisite. World-class brands need the blessing of world-class manufacturing capabilities. In July 2019, BEIQI Blue Valley and Magna joined hands to invest 6 billion yuan to build Beiqi Blue Valley Magna Automobile Co., Ltd., introducing Magna's production process and quality system throughout the process, and launching a high-end new energy brand - Jihu.
Ji Guowei, Party Secretary and General Manager of Beiqi Blue Valley Magna, said: "Magna, with a history of 110 years, is not only one of the world's largest auto parts manufacturers, but also has a strong strength in vehicle research and development, with 3.5 million luxury car manufacturing experience, OEM for Mercedes-Benz, BMW, Jaguar and other well-known brands. In the era of new energy, Magna has begun to provide high-end OEM services for pure electric vehicles in Austria, and the Zhenjiang Beiqi Blue Valley Magna base is Magna's first vehicle manufacturing project in China, and it is also the first time that Magna has set up a vehicle manufacturing plant outside Graz, Austria. Polar Fox products can be produced here, which in itself proves that its high quality is recognized. ”
In addition, Werner WOECKL, General Manager of Magna Steyr China Engineering Center and Magna Velass Blue, introduced: "Beiqi Blue Valley has also invested more than 2 billion yuan to build the world's leading and most complete new energy vehicle test and verification center, covering 6 key core areas and 88 laboratories. The world-class manufacturing level ensures the excellent strength of Jihu products in terms of architecture, body torsional stiffness, wading ability and so on. "In terms of supporting capabilities, thanks to the global high-quality supplier resources of BAIC Group, 70 of the world's top 100 suppliers are partners of BAIC Blue Valley."
Under the industrial transformation of automobile electrification and intelligence, BAIC BJEV has seized the new energy high-tech highland with technology as a differentiated competition and the strength of deep ploughing in the field of new energy for more than ten years. Blue Valley Power, a subsidiary of Beiqi Blue Valley, has leading technical reserves in the most core cell technology. At the same time, Beiqi Blue Valley cooperated with CATL to establish a 1800-volt laboratory, taking the lead in mass production of moduleless batteries, creating 1.2 million kilometers of ultra-long life cycle batteries, and jointly developing solid-state battery technology and 1000 kilometers of ultra-long endurance technology. In terms of intelligence, Beiqi Blue Valley has in-depth cooperation with Huawei, enabling Jihu to have a world-class vehicle digital solution and achieve industry leadership. At the same time, the two sides continue to explore the deep field, launch the electronic and electrical architecture design based on double redundancy and high computing power, and create a new intelligent platform that brings faster, more flexible and compatible models with different bandwidths, and flexibly responds to the future travel experience.
Lead the market segment with good quality
Through the preliminary market investigation of the Jihu brand and the in-depth visit to the Blue Valley Magna base, Xiu Yu said that although 2021 is only the first year of the market for Jihu Automobile, the products of Jihu Automobile have made many achievements in quality: they have obtained China's top ten body bodies, the best materials, the annual model and so on.
At the same time, through a series of quality assurance measures such as profound technology accumulation, Magna's high-end intelligent manufacturing strength, strict vehicle verification system and international first-class suppliers, Jihu Automobile has received widespread attention from users and the industry.
Polar Fox Motors and Blue Valley Magna should be the focus of the Automotive Quality Committee's "Into the Automotive Enterprise" campaign. Through the in-depth understanding of Polar Fox Automobile and Blue Valley Magna, I hope to truly discover the "quality win" of automotive product quality and the "quality win" of automotive product control. It can provide experience for the entire automotive industry to learn from.
Summary: With the continuous improvement of the penetration rate of electric vehicles, the substitution effect of electric vehicles on the fuel vehicle market in the future will gradually appear. In this context, the advanced manufacturing technology and research and development level possessed by the Jihu brand have laid a solid foundation for the production of high-quality luxury electric vehicles, and also brought more certainty to the steady development and sales of the Jihu brand in the new energy vehicle market with a hundred flowers.