Pay attention to the hot spots in the automotive circle that I shared with you for the first time
Art marketing, variety marketing, event marketing... These means have actually been bombarded by everyone in turn, and car companies have innovated and created excellence on these basis wave after wave.
However, compared with these cross-border marketing, and children's toys to play cross-border, Bump Jun is the first time to see...
Just on December 22, Nezha Devil Children's New Year Tide played on Nezha Automobile Beijing Design Center as scheduled. And on the day of the event, Nezha Automobile also officially delivered the first electric vehicle of Mengwa to the first batch of users - Nezha Devil Child.
You know, this magic child electric stroller is a model carefully built for the cute babies, is the first coupe Nezha S as the prototype of the design, at the same time, it also uses a number of real car processes, its price is 2999 yuan.
To tell the truth, this wave of operations between Nezha cars and children's toys playing cross-border has really caused quite a stir in the automotive industry.
Of course, it is normal to have such a reaction, after all, in the eyes of many car companies, the current adult market is the "main attack" direction, but Nezha Automobile has "taken the sword" once this time, playing with the cross-border with children's toys, such seemingly "abnormal" marketing is just "normal" and meaningful.
After all, every adult has a child in his heart, and every child dreams of owning a car of his own from an early age. Therefore, it is too normal to have such a cross-border operation, at least, the current marketing effect is achieved.
So, how to buy this model carefully built for cute babies - Nezha Devil Child? What are its highlights? Let's take a look.
How do I buy it?
Users only need to download the Nezha APP and click to enter the product purchase page to place an order (each user is limited to 5 pieces). "Nezha Devil Kid" has four colors for users to choose from: linglong green, bean ding blue, sweetener powder, and cherry red. Bump Jun just personally tested found that at present, only the color of Linglong green and sweetheart powder can also be purchased, and the other two are in the situation of not being able to place an order, and it is estimated that bean ding blue and cherry red have been sold out in a state of shortage!
In addition, it should be reminded that users can pay the full amount of the purchase of "Nezha Devil Child" online before December 25, and can also enjoy the first transportation express delivery reduction and exemption. However, if the user orders after December 25, the freight can only be borne by himself.
There is a list of estimated courier costs at the top, which you can view by yourself. To be honest, the courier fee in some places is really not cheap!
How effective is the product of "Nezha Devil Child"?
Although "Nezha Devil Kid" is a big toy specially created for children, Nezha Devil Kid uses many real car crafts. Among them, in the exterior interior design, as well as the power endurance part, it has obvious competitive advantages, in addition, in terms of safety and quality, it is also more secure than similar products on the market.
In terms of appearance, Nezha Devil Child is designed based on Nezha's first coupe Nezha S, if you put aside its open canopy and volume difference, this Nezha Devil Kid is simply a "small version" of Nezha S.
The front face part adopts a split headlight design, LED headlights and daytime running lights are also readily available, in addition, Nezha Devil Child uses soft and safe foam soft wheel design wheels, different from the hard plastic of the same level of car, even if it is directly over the instep of the foot will not cause injury, to achieve safety, cushioning two-in-one.
Although it is a large toy specially created for children, it is still very elaborate in terms of interior, for example, its seat and steering wheel wrapping material are made of "overtaking" leather, and with a five-point seat belt, it can ensure that the cute baby ride is safe and comfortable. In addition, in terms of "hearing", Nezha Devil Child also has its own advantages, for example, in the car, Nezha Devil Kid is equipped with a music player, which can let Meng Wa listen to children's songs or English while driving, edutainment, the best of both worlds, these various configurations really throw similar products several streets!
In addition, it is worth mentioning that in the current many toys, many toy manufacturers in order to save costs, choose a lot of non-environmentally friendly materials and paint that does not meet the standard, which has a certain threat to the health of infants and young children, in this regard, Nezha Devil Child vehicle adopts the vehicle standard three-layer water-based paint process, the color is bright and full, and the paint film strength meets the requirements of the car regulations, light friction does not fall off the paint, at the same time, it also uses non-toxic green environmental protection materials, in the selection of materials, design, Electrical appliances are in line with infant toy standards, and have obtained national 3C certification,
As for the power, Nezha Devil Child adopts a dual motor rear drive layout, the maximum design speed is 5km/h, equivalent to the speed of adults walking fast, parents can also easily walk and follow; of course, for those children who are not very accustomed to the operation, Nezha Devil Child can also support remote control, and remote control commands give priority to self-driving, of course, if they encounter danger, parents can also use remote control to avoid danger.
We all know that in real life, many consumers are very concerned about the battery safety of new energy vehicles, in this regard, how about the performance of Nezha Devil Children? It is reported that Nezha Devil Child uses a lead-acid battery, there will be no fire accident when charging and discharging, full power endurance of 8 kilometers, can play for 2 hours!
It is worth mentioning that, in addition to products, Nezha Automobile will also set up the world's first children's owners club to provide a communication platform with temperature and emotional interaction for the Mengwa family, so that Ne Tie can feel the warmth and enthusiasm of the Nezha automobile brand from multiple levels such as products, marketing and services.
Nezha, who stepped on the "Hot Wheel", was accelerating
As we all know, Nezha Automobile has aimed at the mass market of large-scale concentration of fuel vehicles from the beginning, which is completely different from the route of Weilai, Ideal and Xiaopeng Automobile, of course, such a route choice has also caused many questions in the industry, fortunately, Nezha Automobile "resisted" and responded to these questions with excellent "report cards".
According to the data, Nezha cars delivered 10,013 vehicles in November this year, an increase of 372% year-on-year and a month-on-month increase of 24%, of which individual users accounted for 91%, ranking first in the new force car-making camp, which can be called "Nezha phenomenon".
As we all know, as the earliest batch of new car-making forces, since its establishment in 2014, Nezha Automobile has been busy with technology research and development and factory construction, and the publicity about its brand is rare.
The real node that began to appear frequently in the public eye is in 2020. In that year, the domestic automobile market experienced an unprecedented reshuffle, and the new energy vehicle market also experienced the pain of transformation from barbaric growth to chaotic cleanup, and many car companies fell in response.
Compared with those car companies that "fell down", Nezha Automobile went against the trend, its products Nezha V and Nezha UPro have successively made efforts, and sales are also all the way up, in just a few months, sales have rapidly exceeded 10,000, thus laying a solid foundation for the development of Nezha Automobile.
Of course, not only the products on the market are gradually exerting force, in terms of marketing channels, Nezha Automobile has also achieved full coverage of online and offline, Nezha Automobile has adopted the direct operation and city partner model in parallel, and the quality of two-wheel drive service has been improved.
Up to now, Nezha Automobile's offline channels have reached 300+, involving 25 provinces and 173 cities, of which nearly 70 directly operated stores have reached 17 provinces and 27 cities, and there will be more than 260 city partner franchise stores by the end of the year. furthermore. Nezha power-up service has completed the layout of Nezha power-up in 150 cities across the country, with 1637 free charging stations and 19663 direct current charging piles, covering more than 95% of the user use areas.
In terms of users and marketing, in terms of playing with children's toys, Nezha Automobile not only allows us to see the innovation in marketing, but also allows us to see that Nezha Automobile has built a new user operation ecology through in-depth insight into user needs, and further implemented the original intention of "building cars for the people".
There is no smooth sailing in the world, only one step at a time, in order to achieve "keep up" and "beyond", it is clear that the current Nezha car is using its own rhythm and "magic weapon" to accelerate the advancement.
Write at the end:
As the first electric vehicle created by mengwa in accordance with the double standard of passenger cars and toys, it is the first electric vehicle of Mengwa, whether it is design, or material, or safety, it can be regarded as the best in the same level of products, and the price of 2999 yuan can be bought, which can not only make Mengwa happy, but also has a certain collection value, saying that it is the first choice for cute baby fashion gifts.
More importantly, Nezha Automobile has also set up the world's first children's owners club, providing a platform for the Mengwa family to communicate and interact, I believe that in this circle, Nezha Automobile will dig more scenes based on their hobbies and needs insights, so that car buying and using cars has become a thing that adds more fun to life.
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