Preamble:
Once again, Coconut Tree was the subject of discussion, but this time not because of its products, but because of its advertising violations. It is understood that Coconut Tree Group was fined 400,000 yuan for advertising language problems, and this is a record of being fined for many consecutive years.
Although the Coconut Tree's advertising has not changed after many accusations, its sales are still significant, which makes one wonder how the Coconut Palm Group does it?
1. Coconut Tree Group was fined 400,000 yuan again.
The State Administration for Industry and Commerce issued a notice saying that Coconut Tree Group was fined 400,000 yuan for advertising language problems. Coconut Tree Group was fined this time because its advertising language violated "public order and good customs" and caused a certain amount of misleading to consumers. Moreover, this is already a record of coconut trees being fined for many years in a row, and it can be said that the advertising problem of coconut trees has always existed and has never been effectively solved.
Although the Coconut Tree's ad has not changed after being criticized many times, its sales are still considerable, which has made many people start to like the Coconut Tree's ad and say that they will continue to support Coconut Tree's products. However, there are also many people who are dissatisfied with this, arguing that Coconut Tree's advertising language has always been problematic, and its "repeated bans" have also set a bad example for other companies, which is irresponsible and disrespectful to consumers.
2. How should coconut palms deal with advertising problems?
Many people have begun to discuss the advertising problem of coconut trees, believing that coconut trees should reflect on it, and should not always rely on fines to solve the problem, but should solve the advertising problem from the source, so as to be able to get a long-term solution. So, how exactly should coconut palms deal with the advertising problem?
1. Review ad content in advance to avoid non-compliant ads.
For Coconut Tree, in order to solve the advertising problem at the source, it is necessary to review the advertisement before it is released to avoid the appearance of illegal advertising. Therefore, it is advisable to consider working with relevant agencies to review the content of the advertisement, and only after passing the review can the advertisement be published, which can greatly reduce the occurrence of illegal advertisements and reduce the number of fines.
2. Strengthen the scrutiny and sensitivity of advertising language.
In addition to reviewing the content of advertisements in advance, Coconut Tree also needs to strengthen the review and sensitivity of advertising language, and only by truly understanding "public order and good customs" can the appearance of illegal advertisements be avoided. Some training activities can be organized appropriately to let relevant personnel understand the latest laws and regulations and social atmosphere, and they can also participate in more public welfare activities, so as to better grasp the needs of consumers and changes in the market.
3. Launch advertisements that are more in line with social values and establish a good corporate image.
The most important thing is that Coconut Tree needs to prove itself through practical actions, not just an empty slogan, but to really do it, launch advertisements that are more in line with social values, and establish a good corporate image, so as to attract more consumers. You can draw more inspiration from some real stories around you to make your ads more real and warm, and you can also communicate more with consumers to understand their ideas and suggestions, so that you can create truly popular ads.
Epilogue:
I believe that through this fine incident, the coconut tree will definitely be touched, and will also learn some lessons from it to better solve its own problems. I hope that the coconut tree can get better and better, and I also hope that other companies can take warning, not always thinking about using various ways to "fool" consumers, but to really do it, in order to be able to get the recognition and support of consumers.