A-share "fancy" to give back to shareholders! Buy stocks and get discount coupons, coconut water, mushroom sauce......

Compared with the "iron rooster" that does not pay dividends all year round, many A-share listed companies distribute cash red envelopes to shareholders at the same time, but also give benefits in kind to shareholders.

On the evening of May 16, Changhong Meiling announced that in order to thank investors for their long-term support to the company, the company launched the "Changhong Meiling Shareholder Thanksgiving Festival" for shareholders, and gave back to all shareholders with "40%-60% price concessions" for product models, and gave back to all shareholders with "real price, sincere attitude and sincere service".

According to incomplete statistics from the Securities Times reporter, since the beginning of this year, 7 A-share listed companies have launched shareholder feedback activities, including Changhong Meiling, Sichuan Changhong, Quanjude, Zhongjing Food, Strait Shares, Happy Home, Palm Shares, etc.

Market analysts pointed out that in recent years, it is not uncommon for listed companies to give back to shareholders with their own products or various coupons, which is conducive to investors to understand the company's products and business, close the relationship between the company and investors, and play a certain role in enhancing shareholder confidence, and also invisibly cultivate consumers for the company.

Changhong Meiling has given out discount coupons for 3 consecutive years

Changhong Meiling announced that in order to establish a variety of shareholder return mechanisms, thank the majority of shareholders for their long-term care and support to the company, and at the same time let shareholders experience the company's new products and services, and improve investors' understanding and recognition of the company's intrinsic value, the company will hold the "Changhong Meiling Shareholder Thanksgiving Festival".

The main content of the activity is that the company carries out the "Changhong Meiling Shareholder Thanksgiving Feedback Festival" for shareholders, and the Thanksgiving feedback product model is "40%-60% price discount", involving refrigerators (cabinets), air conditioners, washing machines, kitchens and bathrooms, small household appliances and other household appliances.

The gift is given to all shareholders of the company registered in the Shenzhen Branch of China Securities Depository and Clearing Co., Ltd. as of the close of the market on the afternoon of April 17, 2024 (Wednesday).

This is not the first time that Changhong Meiling has "sent benefits" to shareholders. The Securities Times reporter checked the public information and found that previously, in 2022 and 2023, Changhong Meiling had given home appliance discount benefits to shareholders.

As the controlling shareholder of Changhong Meiling, Sichuan Changhong also released the first thanksgiving and shareholder activity in April this year. It is reported that the "Sichuan Changhong Listing 30th Anniversary Shareholder Thanksgiving Feedback Activity" products include TVs, refrigerators (cabinets), air conditioners, washing machines, kitchens and bathrooms and small household appliances and other products, and the feedback model discount is as low as 4% off.

In fact, in addition to product discounts and other benefits, Changhong Meiling has paid cash dividends many times since its listing to give back to investors. In the 2022 annual report, the company distributed cash red envelopes of 0.09 yuan per share to shareholders, with a total dividend amount of 93 million yuan. In the 2023 annual report, the company distributed 0.3 yuan in cash red envelopes to shareholders per share, and the total dividend amount increased to 309 million yuan.

Recently, Changhong Meiling released the shareholder return plan for the next three years (2024-2026), mentioning that on the basis of comprehensive consideration of the company's industry development trend, the company's actual business development, shareholders' requirements and willingness, external financing environment and other factors, the company's total cash dividends to be distributed in a single year (including medium-term distributed cash dividends) should not be less than 15% of the distributable profits realized by the parent company of the listed company in the current year. However, it should not exceed the lower of the distributable profits in the parent company's financial statements and the consolidated financial statements.

There are many ways for listed companies to give back to shareholders

There are many ways to give back to investors in kind, and it is more common to give away your own products.

On April 18, Zhongjing Food announced that in order to facilitate shareholders to better understand the company and products, improve product awareness and influence, and at the same time make products better and better serve consumers, the company decided to give all shareholders a free product gift package, and solicit product opinions or suggestions from shareholders. Each shareholder can apply for a free product gift package from Zhongjing Food (including Zhongjing mushroom sauce, Zhongjing Shanghai scallion oil, and Zhongjing Shanghai braised pork sauce).

On April 10, Happy Home announced that in order to give back to investors who have supported the company for a long time, all shareholders registered after the market close on April 10 can receive 1 box of "Coconut Shark" coconut water for free.

On January 18, Palm Co., Ltd. announced that it would give free tickets to some 4A-level tourist attractions in which the company has a stake, including Yanshan Lake International Garden Resort in Meizhou City, Yangshuo Sanqianli China Landscape and Humanities Resort, Guiyang Yunman Lake International Leisure Tourism Resort and other scenic spots.

Listed companies also reward shareholders in the form of vouchers, discount coupons, cash discounts, etc. On May 10, Quanjude announced that in order to enable shareholders to better understand the company's "catering product food" strategy and experience the company's products and services, eligible shareholders can receive an equity card (5% off coupon) and purchase self-operated products on the exclusive page of shareholder feedback activities.

On April 25, Strait announced that in order to give back to investors who have supported the company for a long time, eligible shareholders can take the company's "Xianglong Island" ship to visit the Sanya to Xisha tourist route at a preferential price for four days and three nights.

The purpose of the listed company's in-kind return to shareholders is mainly in the following aspects: first, to enhance shareholders' confidence and sense of identity in the company, and improve shareholder loyalty; the second is to display the company's product quality and taste, increase product exposure, and improve brand awareness; The third is to collect shareholders' opinions and suggestions on the company's products, so as to further improve product quality and service.

However, although some listed companies have been giving back to shareholders in kind all year round, investors do not seem to buy it. Some analysts said that it is undoubtedly the icing on the cake for listed companies to give back to shareholders in kind, but investors are more concerned about the company's ability to continue operating and whether the relevant operating indicators satisfy investors.

Editor-in-charge: Li Dan

Proofreading: Gao Yuan

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