On February 6, the Longhua Branch of the Haikou Municipal Market Supervision Bureau received a mysterious report letter. According to the letter, Coconut Tree Group Co., Ltd. published a series of promotional graphics and texts suspected of violating the provisions of the Advertising Law on its own website. These graphics and texts not only use the image of state officials for commercial marketing, but also contain some advertising slogans that are contrary to public order and good customs, such as "rubbing milk with coconut" and "South Pacific beauties rarely 'airport'". This news aroused great concern from the Longhua Branch, and they decided to immediately launch an investigation.
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The Longhua Branch acted quickly and opened a case for investigation into the actions of Coconut Tree Group Co., Ltd. They dug deep into the promotional graphics of the Coconut Tree Group and compared them with the relevant provisions of the Advertising Law. After some investigation, they found that Coconut Tree Group had indeed violated the relevant provisions of the Advertising Law, so they imposed an administrative penalty of a fine of 400,000 yuan on it in accordance with the law.
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On May 6, the Longhua Branch of Haikou Market Supervision Administration officially made an administrative penalty decision on Coconut Tree Group Co., Ltd. The decision has attracted widespread attention, with people talking about whether the Coconut Tree Group's actions are worthy of such a heavy punishment. However, for the Coconut Tree Group, the $400,000 fine doesn't seem to be enough to stop them.
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Although the Coconut Tree Group was fined, their actions sparked widespread public opinion. Some netizens believe that the Coconut Tree Group has achieved a wider publicity effect than advertising through the exposure of the news media. They point out that this strategy not only increases taxes, but also saves advertising dollars, while also increasing brand awareness. Some netizens even joked that the fine of 400,000 yuan was worse than the advertisement, and it became a hit.
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The comments from netizens are full of humor and wisdom. Some netizens said that the advertising design director of Coconut Tree Group should be rewarded because they have successfully attracted national attention. Some netizens believe that the fine of 400,000 yuan is actually the advertising fee paid by the Coconut Tree Group, because their brand is well-known all over the country. Some netizens exclaimed that the fine of 400,000 yuan actually brought 400 million yuan in advertising effects.
However, in the midst of this hustle and bustle, we should also calm down and reflect. Why did Coconut Palm Group choose such a way of publicity? Is it because we are too strict about advertising that companies can only attract attention in this way? At the same time, we should also think about how to give enterprises more room for innovation while protecting public order and good customs. We should not be conservative, but more open and inclusive, encourage enterprises to innovate, and promote social progress.
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