Brother Biao
Edited by Brother Biao
Coconut Tree Group, the "milk rubbing with coconut" incident, this is simply a joke within a joke!
Imagine that a product that was originally just intended for you to lubricate your skin with coconut turned out to be misunderstood as "coconut milk", which caused a storm in the city and was also on the hot search, doesn't it feel incredible? But it's not out of nowhere, it's the story behind it that's all the more interesting.
Coconut Tree Group, the name is familiar to everyone, is the big factory that produces coconut water.
Generally speaking, the product promotion of Coconut Tree Group is relatively reliable, and the reputation has been good.
But this time, they launched a new product, saying that it uses coconut to lubricate the skin, moisturizing and non-greasy, which sounds quite tempting.
But the problem is that their propaganda is not clear, and it gives people a room for misunderstanding, so the joke "rubbing milk with coconut" was born.
On a certain day, the Coconut Tree Group launched a new product on their whim, claiming that it can lubricate the skin with coconut, which is not greasy and non-sticky, which has aroused the interest of many people for a while.
Just when they were still applauding their creativity, they didn't expect that a simple promotional word would put them in an embarrassing situation.
The root of the problem lies in the careless choice of the Coconut Tree Group's promotional words, which were intended to let consumers know that the product is an ingredient extracted from coconut to lubricate the skin, but did not explicitly state it.
As a result, some consumers misunderstood "rubbing skin with coconut" as "rubbing milk with coconut", which sparked a series of jokes and controversies.
Some people even try this method, thinking that coconut should be good for the skin, only to be disastrous.
And the Coconut Tree Group is also crying and laughing, obviously doing bad things with good intentions, but now it has become the object of ridicule by the whole people.
In the end, this joke incident still attracted the attention of the regulatory authorities, and the corresponding punishment was imposed on the Coconut Tree Group.
In this way, a company that originally just wanted to promote a new product fell into the quagmire of jokes because of a casual propaganda word, and it also became the talk of people across the country after dinner.
This is the experience of the "milk rubbing with coconut" incident, which is ridiculous and full of lessons.
As soon as this joke incident was exposed, it immediately caused an uproar on the Internet, and netizens expressed their opinions and comments, making this already absurd enough event even more lively and interesting.
Some netizens felt that this was simply a joke in a joke, laughing so hard that their stomachs hurt, thinking that the Coconut Tree Group was really a "coconut tree" this time, and they couldn't imagine that they could rub an ordinary coconut into a lotion, and this marketing technique was also creative enough.
Some people also joked: "Does the Coconut Tree Group want to use coconut to rub out a larger market?" "The lotion is too coconut too! "Their comments are full of humor and make people laugh.
But there are also many netizens who expressed anger and dissatisfaction with this incident, believing that it is misleading to consumers and that companies should be severely punished.
They accuse Coconut Tree Group of being irresponsible, blindly pursuing marketing results, but ignoring the accuracy and ethics of product promotion.
The punishment imposed by the regulatory authorities is not enough, and the supervision of enterprises should be further strengthened to avoid the recurrence of similar incidents.
Whether it is ridicule or anger, the comments of netizens fully show their various emotions and attitudes towards this joke incident.
This also makes people see the power of online public opinion, a simple propaganda word can cause such a big response, and also give Coconut Tree Group a profound lesson.
Objectively, this joke incident of "rubbing milk with coconut" did bring people a joyful farce, but it also exposed some problems behind it.
The promotional words chosen by Coconut Tree Group in this marketing are indeed a little inconsiderate, and this misunderstanding was not discovered and corrected in time, which led to misunderstanding and criticism from consumers, and had a negative impact on the corporate image. There are also certain problems in consumers' understanding of product information, lack of in-depth understanding and distinguishing ability of product promotion, and over-reliance on promotional words has led to the occurrence of this joke incident.
Although the punishment of the regulatory authorities is necessary, it should also take into account the actual situation and social impact of the enterprise, and should not be too severe, and should strengthen the guidance and supervision of the enterprise to avoid the recurrence of similar incidents.
Although this joke incident brought joy and caution to people, it also made us reflect on the problems of corporate marketing and consumer mentality.
It is hoped that in the future, enterprises can choose promotional words more carefully, strengthen the accuracy and transparency of product information, and consumers can also treat product promotion more rationally, so as to jointly create a healthier and more harmonious consumption environment.