Preface
Before you know it, it is the season to eat durian again, and in the fruit section of major supermarkets, you can see hills made of durian everywhere, exuding the unique fragrance of durian meat
As the queen of fruits, durian has always been popular with consumers, and people who like durian flock to it, and some people who don't like it will immediately run away when they see durian
The sales of durian in China are very good, because the mainland market consumes a lot of durian, so a large number of durians are imported from abroad every year, and the price of durian has been high, and it can even reach dozens of yuan a catty when it is expensive, and a durian will cost hundreds of yuan when converted
Now durian has fallen off the altar, and the price of hundreds of yuan has fallen by more than half overnight, becoming "close to the people".
In the fruit stores in some areas of Guangxi, there are even slogans of 55 yuan per piece of Thai durian, but there are not many people who come to consume
This makes one wonder, "Why is it so cheap?" Is there something wrong with the price of durian plummeting by 90%?" Forget it, it's not good if you break your stomach. "
Why has the price of durian been cut in half, but fewer people are buying it? Today, I will analyze the specific reasons with you from three aspects
Truth 1: Sky-high labor prices are the "culprits" that push up prices
A clerk at a fruit shop in Guangxi said: "To tell you the truth, durian prices have soared in recent years, in addition to the tight supply caused by the bad climate, the most important thing is that the labor cost is too expensive!" ”
From the tree to our dinner plate, from picking to picking, screening to transportation, durian requires a lot of manual work, and the whole process also requires a high degree of professional skills.
Picking durian is not easy, and workers need to be careful when climbing to the very high durian tree, because it is possible to step on the air, then they will be miserable. Therefore, for this kind of high-risk work, the remuneration paid to the workers is a little higher than that of ordinary fruit picking. And the durian thrown on the ground also needs another person to pick it up
According to WTO statistics in 2022, the mainland is the world's largest importer and consumer of durian, and the mainland's imports of durian account for about 82% of the world's durian
In 2022, the mainland imported a total of 825,000 tons of durian. In Thailand, the number of imported durians has reached 780,000 tons, accounting for about 95% of the total, and the import volume in 2023 is still very large, with about 1.42 million tons of fresh durian imported throughout the year, and Thailand is still the main supplier. In 2023, 920,000 tons of fresh durian will be imported into Thailand, accounting for 65.15% of the total quantity
Combined with these hidden costs, the price in the hands of consumers has remained high. It was not until this year that the production cost of durian was enough to be reduced and controlled, but after the price dropped, it caused many people to question it
Truth 2: There are many fruits competing with durian now
If you look back on the past, generally in the late spring and early summer, there are few fruits on the market in the north, so most of the fruits on the market are southern fruits or imported fruits from abroad.
But now it has changed a lot, because of the planting greenhouses and other factors, there are still a large number of fresh fruits on the market in the northern greenhouses, so in the fruit market, there are many fruit categories for consumers to choose
Strawberries, blueberries, peaches, and other greenhouse fruits are the main ones, and there are also many easy-to-store fruits such as apples and pears. After consumers have more opportunities to choose, they are no longer too obsessed with a single fruit
The price of these fruits is much cheaper and more affordable than durian. As soon as strawberries and large cherries were launched this year, the price was lower than in previous years, so under the impact of this kind of fruit, the price of durian continued to fall to a certain extent
After all, people are now more and more looking for cost-effectiveness. Every penny has to be spent on the blade, and durian is a fruit that can be eaten occasionally, so there is no need to consume it often
Truth 3: The quality of durian is uneven
After seeing the Internet celebrity economy, many businesses also adopted the method of online sales. The smell, taste, and nutritional value of durian are promoted by major tourism Internet celebrities, and in order to allow consumers to place orders, many will use exaggerated publicity methods to make consumers blindly place orders.
Or adopt a pre-sale or bundle sales model, which will greatly reduce the cost of sales, but it will also lead to a problem. That is, the durian that consumers buy is different from the advertised durian, or the waiting time is longer. There is inevitably a big gap in my heart.
Nowadays, there is a very popular model, that is, to open a blind box for durian, which is also a marketing strategy that merchants have come up with, after all, the blind box is very attractive to young people, and it increases consumers' desire to buy through on-site selection and on-site opening.
Therefore, there is also the saying of revenge and retribution. After some durians are opened, they are like picking up a big bargain, with thin skin and meat, but there are also people who have opened a vacant house, and it is inevitable that they will feel that they are open.
At the beginning of the launch of this kind of activity, there will be many people who want to buy it freshly, but after a long time, everyone also recognizes the essence of the activity, and the quality of durian is uneven, which dissuades a large number of consumers who want to buy
Domestic durian is coming, and it will be 9.9 yuan / kg in the future, will it be far away?
According to the data, the planting area of durian in mainland Hainan has reached 40,000 mu, what does this mean? This means that there will be more domestic durians entering the market in the future.
This year's domestic durian in mainland China is expected to be listed from mid-May to July, and compared with last year's market, the supply of durian will double this year, and the appearance and taste of durian will be greatly improved.
Because the mainland did not produce durian, the production of durian is mainly in Southeast Asian countries at lower latitudes. However, seeing that the mainland durian market is so huge, it has set up a base in Hainan to challenge the localization of durian.
In Hainan, more than 90% of durian trees are planted after 18 years, and after the planting is completed, the durian trees can bear fruit in the third or fourth year, and the yield gradually forms in the fifth year.
In 2023, Hainan's total durian production will reach 50 tons, and even if it doubles this year, it is still far from the mainland's annual import of millions of tons of durian.
In order to realize everyone's durian freedom, it is also necessary to increase the planting area and output of durian significantly, but with this good start, I believe that domestic durian will also be listed on a large scale in the future. Let consumers buy durian for 9.9 yuan a catty