Exterior styling can directly affect the sales of a car, sell well because of good design, or decline because of bad design, and these things have really happened in the automotive market. Recently, several classic models have released information on replacement or modification, can the new design make a difference in their sales? Let's take a look.
Ford's new generation of Mondeo
Once in the B-Class, the Ford Mondeo was once hot with martin's face, but now it has gradually lost its voice, and even in the North American market, it has been discontinued. However, the demand for mid-to-high-end cars in the Chinese market has always been strong, and Ford must reconsider the use of Mondeo.
Recently, the new generation of Mondeo created by Chinese designers has been fully unveiled, and will the new car better cater to the aesthetics and needs of Chinese consumers?
It can be seen that the new generation of Mondeo is still relatively atmospheric in terms of subjective perspective, whether it is the width and length of the car, it is like a more advanced product. This is mainly due to the increase in all body sizes, while the wheelbase has increased by 95mm to 2945mm. Therefore, the whole car looks very slender, and the body line gives people the feeling of low lying down.
Of course, what is more interesting is the front face part, the split lighting design is generally similar to its own EVOS, but the details of the network will produce a dynamic effect like a scale when unlocking the vehicle, which is full of futurism. In general, it combines sports, technology and atmosphere, and many other elements that Chinese consumers like.
From Brother Cha's personal point of view, the evolution of the new generation of Mondeo is a surprise, and there are many details worth considering in addition to the freshness. But perhaps for market cognition, such a Mondeo may lack the inheritance and association with the previous generation, such as abandoning the classic Martin face design, and consumers may need to take the time to recognize and accept again.
The following video is from the Ford China Information Center at 00:45
In terms of power, the new generation of models is equipped with the same EVOS 2.0T engine, 6.6s zero hundred power level, perhaps this is the essence of the evolution of the new generation of Mondeo.
Volkswagen's new generation Lingdu L
Wide-body coupe "spicy steamed buns", I believe that riders are not strangers. There have always been many terriers about Volkswagen Lingdu, and most of the reasons come from its "wide body" design, but the traffic has been there, but the sales have not risen. Lingdu is also a classic that needs to be replaced to find sales increases.
After seven years, Volkswagen released a new generation of Lingdu L, this time a drastic change. The new car has a rich curved design, curved headlights and dot matrix lower grille, completely jumping out of the Volkswagen family face, with a running light strip and luminous car logo, but it is more like the DESIGN of the ID. family.
The side angle can see the smoothness of the front of the car, and the large slipback design reflects its coupe positioning, frameless doors and hatchback design, and to a certain extent, there are also some CC shadows. But there is no doubt that this is the most sporty new car that Volkswagen has given in 200,000 at the moment. Officials also define the new Lingdu L as a "spicy aesthetic digital coupe", and the original factory provides frosted gray body color, which is also quite attractive.
As for L, it is reflected in the body length of 169mm, the wheelbase increased by 75mm, and the rear space has also been greatly improved, obviously this time Lingdu L has taken out what Chinese consumers want. At present, the new car is still equipped with 1.4T + dry dual-clutch power, and it is not excluded that it will be equipped with a new 1.5T engine in the future.
With a sufficiently novel design and the sincerity of the upgrade, the new generation of Lingdu L has made a good change, but whether the market can accept this "new look" is probably still unknown.
Audi's new A6L
2022 Audi A6L is about to usher in a mid-term overhaul, as the 2020 luxury car sales crown, 21 years ranked third, in addition to the chip shortage problem, Audi A6L also urgently needs an update.
In addition to maintaining the basic style, the new China Net style has been added, which is obviously an option for users with different temperaments. The new dot matrix style in the net is more sporty, but also more likely to get the favor of sports preferences of consumers, which is undoubtedly a favorable change in the competition with the BMW 5 Series.
Of course, not only that, the new A6L offers a variety of options, including matrix headlight sets, front and bottom spoilers and sunroofs, etc., and the personalization aspect will be a big change for the new car. In addition, the new Audi A6L will also launch the 30th anniversary version at the same time, and the new car will be equipped with exclusive sports signage. As a luxury car, the strong Audi A6L is expected to hit the market segment again in 2022 after this design adjustment.
The above are the recent 3 brand new models with major changes in design, I don't know which one has hit the officials? Welcome to leave a comment.