In the domestic auto market, want to achieve good results in sales, grasp the actual needs of consumers is the most effective way, in recent years Toyota has done a very good job in this regard, with the TNGA architecture platform and the decentralization of hybrid technology, shaping the characteristics of safety, fuel saving and durability, and this is exactly the focus of most car buyers, so you see Toyota's market share has been steadily increasing.
However, with the gradual maturity of the car market, rational consumers have gradually discovered that Toyota is not impeccable, such as the cost performance of all its models is not high, the safety of TNGA architecture has not been tested by actual collisions, and even Toyota's always proud hybrid models have also had the problem of oil emulsification, coupled with its less outstanding interior design, which has also made Toyota's appeal among young people decline rapidly.
Also as the head car company of the domestic joint venture brand, Volkswagen has done a more thorough transformation than Toyota in terms of rejuvenation, starting from the eighth generation of golf, Volkswagen using digital interiors, and then to the new Lingdu L completely completed the evolution of appearance.
Unlike other models of the Volkswagen family, the front of the Lingdu L uses a large number of flexible line transitions, the hood is pressed forward to give a swooping posture, with a teardrop-shaped IQ light light group and an oversized lower grille, like a supercar front face. The side 4 doors are used to have a borderless design, which is relatively rare at the same level, when the door opens the moment it is the most beautiful boy on the street, it also uses a slippery streamlined roof, to the tail to close out a small ducktail style, more highlights the dynamic side, the through-type LED taillights and their own big brother Passat in the same vein, but in the Lingdu taillight size is wider, but also added black elements, but also to a certain extent increased the sense of sport.
The most conspicuous part of the interior is its one-piece large screen, 10.2-inch digital instrument and 12-inch central control screen display effect is delicate, the running speed can also be satisfactory, together show a good sense of technology, the entire center console slightly tilted to the driver's side, hidden air outlet and small gear lever are highlighted on the delicate side, the door panel and seat also use splicing color treatment.
Toyota has been criticized for the high price and low matching, Lingdu L is obviously trying to attract consumers with a wealth of configurations, such as 17-inch wheels, reversing images, cruise control, automatic parking, keyless entry/start, multi-function steering wheel, front seat height adjustment, LED headlights, automatic headlights, one-button lifting of the full car window, exterior mirror reversing automatic rollover / lock car automatic folding, rain induction wiper and automatic air conditioning configuration can be seen on the lowest model, It can be said that the entry-level model can already meet the daily use of most families, and there are 30-color mood lights, induction trunks and Beats audios on the mid-to-high models.
Lingdu L as an A+ class sedan, its length reached 4784mm, wheelbase also achieved 2731mm, compared to the old model has made great progress, slip-back roof has not affected the space inside its car, 1 meter 75 height sitting in the rear seat when the legs and head have ample distance, on the contrary, it uses a hatchback tailgate, the volume of 523L in the conventional state, and the mainstream compact SUV is comparable, the rear seat can be given a flat space of 1446L after being reclined. Loading some large pieces is also not a problem.
At the moment of high oil prices, a car to save fuel determines the choice of many consumers to buy a car, Lingdu L is equipped with a 1.4T engine, the maximum power of 110kW, matching the dual-clutch transmission, WLTC comprehensive fuel consumption is only 5.92L/100km. In fact, it is fast enough to change gears, and after continuous adjustment by volkswagen, the frustration is almost impossible to feel.
As Toyota's catch-up in China, Volkswagen has the most thorough understanding of consumer needs, is that it has targeted the A+ class sedan when it launched FAW-Volkswagen Sagittarius, followed by SAIC Volkswagen's Lingdu, Toyota also has the same kind of learning, launched the Asiatic Lion and Lingshang, but the sales are far apart, this is also the situation of Volkswagen and Toyota in the country, there is still a huge gap in sales between the two car companies, Toyota wants to surpass Volkswagen is too difficult.
This time, the new Lingdu L redefined the 150,000-class A+ class sedan, and in the long run, Volkswagen succeeded again, and this time the pressure came to Toyota.