Projection of the first brand jimi step by step: enrich the product matrix, continuous technological innovation, layout of the industrial chain

On April 21, Jimi Technology announced its latest financial report, which showed that the global shipments of Jimi exceeded one million units for the first time in 2021. At present, Jimi's annual shipments in the Chinese market account for 21.2%, ranking first in the domestic projection market. This is already the first shipment of Jimi for four consecutive years, why is Jimi so favored by consumers?

The brand is deeply rooted in the hearts of the people, and the representative of the intelligent projection industry

Now when it comes to the smart projection industry, Jimi is an unavoidable brand. Jimi has become a representative brand of the intelligent projection industry, which is mainly reflected in two aspects:

Jimi is one of the earliest brands to enter the smart projection industry, and since 2013, it has been working in the projection market, launching smart projection, laser TV and smart projection ceiling lamps in overseas markets. It has an irreplaceable role in promoting the development of the industry.

In terms of product form, Jimi launched the thin and light Z series, the flagship H series and the high-end product RS series; in terms of technology, almost every year there are new technologies, from brightness breakthroughs to functional innovation, and fruitful results; Jimi also actively builds a production chain, self-developed optical machines to make products have their own "blood"; even brand building has exemplary significance, vividly showing how an intelligent start-up brand has grown into an industry leader trusted by consumers.

In the second aspect, the sales volume of Jimi intelligent projection also proves from the side that this brand is deeply rooted in the hearts of the people. In 2018, Jimi surpassed many projection veterans, broke through the siege, became the sales king of the projector industry, broke the normal situation of the past two decades, and made domestic projection have a new height. To know that the first place in projection sales has been occupied by foreign brands for more than twenty consecutive years, when Jimi first achieved this result, many people thought that this was just a "flash in the pan", but Jimi's achievements for four consecutive years proved that Jimi had steadily occupied this position. Consumers have clearly recognized Jimi's products.

Rich product camps Entry-level flagships have explosive models

In mid-March this year, IDC released the latest "China Projector Market Tracker Report for the Fourth Quarter of 2021", which shows that the five projection products with the most shipments in the Chinese projector market in 2021 are from Jimi, ranking from one to five: NEW Z6X, H3S, Z8X, Play and Z6.

Such a report card is inseparable from the rich product camp of Jimi. Over the past few years, Jimi has been constantly updating different product lines, such as the Z6X Pro in 2022. The brightness of this product exceeds 1000 ANSI lumens, which is extremely rare in thin and light projection. At the same time, Jimi Z6X Pro also supports Wi-Fi6, which is a necessary function in the future, of course, the easy-to-use function has not fallen, Jimi Z6X Pro supports automatic trapezoidal correction, automatic screen alignment and automatic obstacle avoidance and other functions, and through the addition of a camera, it has the Jimi 4K flagship RS Pro2 only has the binocular picture adaptation, compared to the single camera screen adaptation, the picture is adjusted more accurately.

Jimi Z6X Pro

Obviously, Jimi has continuously sunk the "black technology" function and configured it to the platform of thin and light projection, so that more consumers can experience the new achievements of the intelligent projection industry. Similar operations occur almost every year, such as Z6X Pro's predecessor NEW Z6X and Z6X are the sales of the year, and every year Jimi will continue to upgrade these explosive models, while the price has not increased significantly.

Jimi's product combination is very knowledgeable, and the portable Play series, the thin and light Z series, and the flagship H series and the high-end RS series form an organic combination. The entry-level Z series is the sales king of Jimi, and the H series is the flagship projection representative work, and each update has become the benchmark product of the projection industry that year; The RS series further raises the upper limit of smart projection. The RS series not only adopts the top configuration of all performance, but also combines the metal panel representing rigid beauty and the wool covering and combination representing flexible beauty, and the aesthetic design of the product ushers in a new peak.

Adhere to technological innovation and promote the continuous progress of the industry

Of course, many products are not necessarily successful, and we also mentioned above that Jimi continues to sink black technology to relatively low-priced products. The premise of this is precisely Jimi's unremitting insistence on technological innovation. It can be said that the development of combing the jimi intelligent projection is almost the technical development of the intelligent projection industry:

In 2015, Jimi took the lead in adopting a dual optical path design, which made a qualitative breakthrough in the projection brightness of the LED light source

In 2016, it was the first to introduce intelligent voice in projection products

In 2017, Jimi was the first to apply MEMC motion compensation technology to projection products, giving the projection picture a smoother and more stable picture quality

In 2018, Jimi successively launched intelligent auxiliary correction and full-screen autofocus functions and continuously upgraded them

In 2019, Jimi took the lead in equipping the projection with a lossless optical zoom

In 2020, it was the first to introduce a low-latency feature for games on projection

In 2021, Jimi projection will achieve functions such as fully automatic trapezoidal correction, global autofocus, screen alignment, and intelligent obstacle avoidance

In 2022, jimi projection will make the projection equipped with real-time eye protection function.......

Every year, Jimi's new products are released, and the technology of its configuration almost represents the current highest level. This is inseparable from the continuous investment of jimi. From 2017 to 2021, the proportion of Jimi R&D investment in operating income was 3.31%, 3.80%, 3.83%, 4.92% and 6.51% respectively. In 2021, The technical investment of Jimi in the product end is 263 million yuan, which is equivalent to the annual turnover of some small factories.

Brand expansion is also popular in overseas markets

In addition to technological innovation, Jimi is also constantly exploring new boundaries of smart projection brands. Jimi has successively launched smart projection, laser TV and smart projection ceiling lamps in the Japanese market. Constantly enriching its own product line, the meaning of the brand is constantly enriched, and the brand depth of Jimi is constantly changing. Jimi's INUI system design is more concise, while removing boot ads and integrating rich resources.

In order to let consumers "see and touch", Jimi is the earliest intelligent projection brand to lay out offline experience stores. As of December 31, 2021, the company has a total of 172 stores, including directly operated stores and franchise stores, distributed in first- and second-tier cities such as Beijing, Shanghai, Shenzhen, Hangzhou, Chengdu, and Chongqing, and some franchised stores are gradually expanding to third- and fourth-tier cities. In terms of overseas channels, the company's products have entered Japan, Europe, the United States and other markets.

Layout of the industrial chain to truly create hard power in the industry

The international market competition in recent years has fully demonstrated that mastering core science and technology is the last word. For this, Jimi's cognition is very clear. As early as 2014, Jimi set up an optical laboratory, and as of the first quarter of 2021, the proportion of Jimi self-developed optical machines has increased to 90%. In addition to self-developed optical machines, Jimi also carries out self-built smart factories and integrates upstream and downstream R&D and supply chain resources with the industrial park model.

Compared with many intelligent projection brands that "lightly load" only rely on the purchase of optical machines, holding the mentality of seizing the wind outlet and "fishing hard and leaving", Jimi is more sunken, focusing on laying a solid foundation and trying to truly grasp the lifeblood of its own products. And such efforts do give the product a good positive feedback.

Compared with other products on the market, Jimi has more advantages in projection brightness and color, and functions such as autofocus and automatic screen alignment are faster to achieve. It's all about deeply understanding the benefits of the product. Although consumers can't see the industrial chain layout behind Jimi, they can still feel the "hard power" of Jimi in their daily applications.

The results of Jimi's sales are not only because of the simple price advantage, which has occupied the first position in shipments for four consecutive years, but actually reflects the effectiveness of Jimi's development model. Since the establishment of the company, Jimi is committed to bringing consumers a new experience of products, research and development continues to invest, product lines continue to optimize and upgrade, while for brand building, industrial chain construction also has its own "grand ambitions". Nowadays, Jimi has not only succeeded in China, but also flourished overseas and become a representative brand of intelligent projection.

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