There is a popular saying in the field of family display, "a big solution to a thousand worries". Large, not only can dilute the consumer's strict requirements for sound and painting, the immersive, immersive experience it shows also makes consumers "fascinated", the pursuit of large-size home display devices has become a popular trend.
Large-screen drives smart projection to grow against the trend
"Small body has a huge power", thanks to the use of projection display technology, home intelligent projector in the large size, health eye protection and portability and other aspects of the advantages, has gradually become a home display equipment irreplaceable "trendy species", is one of the preferred products of home audio-visual large screen, in recent years in the development of the realization of contrarian growth, especially prominent.
According to data released by IDC, an internationally renowned research institute, the total shipment volume of China's projector market in 2021 was 4.7 million units, an increase of 12.6% year-on-year, while the shipment of household projectors was 3.48 million units, an increase of 16% year-on-year. Among them, the smart home projector market (projector devices equipped with OS operating system) shipped 3.35 million units, an increase of 18% year-on-year.
Under the huge market "cake", it has also triggered the layout of more than 30 domestic brands, after years of market guidance and education, the home projection market has gradually matured, and consumer choices have become more rational. Therefore, "hard power" determines everything, and at the moment when the competition in the home intelligent projection market has entered a white-hot situation, the brand pattern of the home intelligent projection market has initially taken shape.
The "one strong" pattern of the projection industry has been formed
At the end of March, the "Tracking Report of China's Projector Market in the Fourth Quarter of 2021" released by IDC showed that in the shipment volume of top 5 manufacturers in the Chinese projector market in 2021, Jimi Technology shipped 21.2%, exceeding the sum of the last four market shares, becoming the first brand in the domestic projection market shipments, and ranking first in the national projector market in 2021 with a market share of 27%.
On the evening of April 21, Jimi Technology released its 2021 annual performance report, which showed that Jimi Technology's operating performance in 2021 grew rapidly, with total operating income reaching 4.038 billion yuan, an increase of 42.78% year-on-year; the net profit attributable to shareholders of listed companies was 483 million yuan, an increase of 79.87% year-on-year. It is worth mentioning that in 2021, the global shipment volume of Jimi projection exceeded one million units for the first time.
Not only in the entire projection market, home projection market share both ranked first, the total shipment is the sum of the next four, and its own operating income increased by 42.78% year-on-year, net profit achieved a substantial increase of 79.87% year-on-year, Jimi with super strength has far left other competing brands, becoming a "phenomenon-level" brand in the projection industry.
In addition, according to IDC data, the shipment market share of Jimi in 2018, 2019, 2020 and 2021 reached 13.2%, 14.6%, 18.1% and 21.2% respectively, ranking first in the Chinese market for four consecutive years.
Since then, the "one strong" brand pattern in the projection industry has officially taken shape.
Make each product the "king" at the same price
Playing iron also needs its own hard, thanks to Jimi Technology taking the lead in insight into the projection market, continuing to adhere to product research and development investment for many years, with a responsible attitude to users, through continuous upgrading, iteration to maintain technological leadership. Capturing the hearts of consumers with excellent products is the first in the amount and forehead that Jimi intelligent projection can achieve for many years, becoming the core of the "strong" leading brand, and also the embodiment of its own strong soft and hard power.
Jimi technology management once said that the focus of the projection industry in the past was mainly in the field of commercial professional display, and ignored the projection of the real rear is hundreds of millions of families, it is to see the huge market volume of the home projection market, Jimi took the lead in the field of intelligent projection, becoming a pioneer and pioneer in the home intelligent projection market.
Of course, in addition to keen insight, we must also have the strength to be a pioneer and an innovator. According to the IDC report, in the Chinese projector market in 2021, the five projection products with the largest shipment volume are from Jimi, from the first to the fifth in order, they are Jimi NEW Z6X, H3S, Z8X, Play and Z6, H3S and NEW Z6X are the first and second in single product sales, showing the domineering strength of Jimi intelligent projection products.
If it is "luck" that a product is shortlisted in the sales ranking, then the top five of the five products "dominate the list" is strength, which is also the result of Jimi's spare efforts in research and development investment. According to the 2021 annual performance report released by Jimi Technology on April 21, Jimi's R&D investment in 2021 increased by 89.3% year-on-year to 263 million yuan. It is the continuous growth of R&D investment that has the strength of Jimi's rich product line and the top five of the list.
The key favored by the market
Take Jimi's best-selling Z series intelligent projection, from the earliest Z3 to Z6, and then to today's NEW Z6, NEX Z6X, Z6X Pro, Z series has gone through seven years, has been used by more than one million people, is The well-deserved sales responsibility of Jimi.
Behind the million sales of the Jimi Z series is the continuous update and polishing of the product, and the latest Z6X Pro launched by Jimi has ushered in a comprehensive upgrade compared with the previous generation of new Z6X.
First of all, in terms of picture quality, Z6X Pro brightness from the previous generation of 600 ~ 800 ANSI lumens directly broke through 1000 ANSI lumens, to meet the needs of daily movie viewing at the same time can bring more vivid picture display, equipped with 0.33 DMD display chip is a rare conscience at this price point, and some products of the same price in the industry also use 0.23 DMD chips.
It is worth mentioning that Z6X Pro has added a new real-time anti-shot eye protection function compared to the previous generation, which can effectively protect and protect our eye health in real time; equipped with a new real-time anti-shot eye protection, effectively protect the health of the eyes; 4GB + 16GB memory combination compared to the previous generation has a very big improvement, watching TV, playing games will be more smooth; wifi 6 join can bring faster and more stable network connection, on this product, Jimi also uses a dual camera function, so that the picture adaptation is more accurate, This is a configuration only available in the high-end RS Pro 2.
From a product, we can see the research and development strength behind it, and in the innovative research and development of products, Jimi has achieved a number of industry-leading achievements:
In 2015, Jimi took the lead in adopting a dual optical path design, which made a qualitative breakthrough in the projection brightness of the LED light source
In 2016, it was the first to introduce intelligent voice in projection products
In 2017, Jimi was the first to apply MEMC motion compensation technology to projection products, giving the projection picture a smoother and more stable picture quality
In 2018, Jimi successively launched intelligent auxiliary correction and full-screen autofocus functions and continuously upgraded them
In 2019, Jimi took the lead in equipping the projection with a lossless optical zoom
In 2020, it was the first to introduce a low-latency feature for games on projection
In 2021, Jimi projection will achieve functions such as fully automatic trapezoidal correction, global autofocus, screen alignment, and intelligent obstacle avoidance
In 2022, the Jimi projection will make the projection equipped with real-time eye protection function...
These technologies fall on the product, and constantly promote the upgrading of projection products and the progress of the industry, which is the real key of Jimi as a strong in the industry.
The high-end market broke the game
In recent years, with the rise of the main group of Z generation consumers, the concept of consumption and enjoyment has also undergone great changes, projection as a new type of display products are accepted and loved by more and more consumers at the same time, the demand for product performance is also constantly changing, consumers not only need cost-effective projection, but also need more high-end projection products.
As a "brother" in the intelligent projection market, Jimi can achieve the first place in both quantities, in addition to the Z series of mid-range products with strong volume, there are also high-end H3S series and RS Pro 2 series that contribute greatly to sales.
H3S is a new product launched by Jimi in 2021, and it is also one of the high-end home projector products of Jimi positioning. Compared with the previous products, the brightness of the H3S has been increased to 2200 ANSI lumens, and at the same time, it has achieved a very big breakthrough in audio and picture performance and hardware configuration. At the same time, equipped with THE MAVII machine vision system, it has added functions such as automatic reminder correction, intelligent obstacle avoidance, screen alignment, and global autofocus, firmly occupying the position of the 5,000 yuan home projector emperor. It is worth mentioning that the correction accuracy provided by H3S is much a year ahead of other products in its class.
Another high-end "fist-level" product is the Jimi RS Pro 2 series projection products, compared to the previous generation of products also have a very large upgrade, compared to the previous generation of comprehensive upgrades, the use of Jimi self-developed 4K optical machine, with 4K ultra-high-definition resolution, 4K level lossless optical zoom, picture and ambient light adaptive and other latest technologies, refreshing the entry threshold of high-end intelligent projection, but also let consumers experience the strength of the real high-end home projector.
In the high-end market, Jimi H series, RS series is a well-deserved star product, in the IDC report shows that Jimi H3S, RS Pro2 intelligent projectors in 2021 China sales ranking ranked first, sixth. Jimi has launched intelligent technologies such as the X-VUE2.0 image quality engine, lossless optical zoom and MAVII PRO Jimi machine vision system to improve projection image quality and improve ease of use, and its self-developed optical machine technology has realized the full introduction of mid-to-high-end products.
The success of Jimi in the high-end market has become an opportunity to lead the entire projector industry to a breakthrough in the high-end market, and has also effectively promoted the process of high-end of the entire projection industry.
From the Z series that sells millions of units to the H and RS series that position itself in the high-end, Jimi has realized full-price product coverage from entry-level to mid-range to high-end, structural price levels, and meet the application needs of different groups of people.
Continued growth against the trend
The rear of the smart projection market is the home scene, and when the SHIPMENT VOLUME of TVs hit a new low in 12 years, the demand for smart projection has maintained an upward trend in recent years. Thanks to the intelligent projection can project a larger picture, bring consumers a more immersive experience, coupled with the advantages of healthy eye protection and portable installation, it has become one of the preferred large-screen devices for future home replacement.
It is foreseeable that the future intelligent projection market is full of opportunities. Of course, opportunities and challenges coexist, the global projection industry is undergoing a change, whether it is technology, products, brand pattern will enter a new stage.
With first-class innovative technology and the strength of the first place in quantity, Jimi has accumulated a wealth of consumer portraits and demand "passwords", which is bound to occupy an active advantage in the future competition. In 2022, Jimi will continue to plan in the general direction of self-determination, continue to increase investment in research and development, and continue to build first-class brands, first-class technologies and first-class products through technological innovation and product innovation, so that Jimi can maintain its core competitiveness while achieving its own value transcendence.
At present, the home projection market is in a stage of rapid development and high-speed penetration. IDC expects that the sales volume of China's projector market is expected to exceed 5.6 million units in 2022, an increase of nearly 20% year-on-year, and the compound growth rate of the projector market will still exceed 17% by 2026, and the future can be expected.
As the mainstay of the projector market and the big brother of the industry, Jimi will continue to lead the market and help the entire projection industry to move forward steadily in the transformation.