Zhong Bo, after the 80s, is the founder and chairman of Chengdu Jimi Technology Co., Ltd. Speaking of Jimi, many people will think of the intelligent projection and laser TV developed by this company. It is no accident that Jimi has grown from a young start-up team to now have a place in the market.
Zhong Bo
Looking back at the concept that Zhong Bo has adhered to and advocated along the way, in his words, it is nothing more than the words "integrity and innovation", and we must dare to take our own products to "open the knife".
The "Pole Rice Hammer" smashes out good quality
In 2013, Zhong Bo quit his high-paying job and returned to Rong to found Jimi Technology. In 2014, Zhong Bo took the lead in creating a new category of "screenless TV", and insisted on focusing on product innovation, technology research and development, and market development, leading Jimi to continue to grow and develop.
"'Pole' represents 'extreme', and 'meter' is the unit of measurement, that is, it represents 'between square inches, to the extreme'." Regarding the meaning of the company's name Jimi, Zhong Bo explained it this way.
If the trial participant reports that there are still "pain points", then the prototype that has been basically formed will be smashed. "In the past few years, I have smashed at least 50 new prototypes, all of which use this iron axe, which accompanies the growth of jimi, so this iron axe that is used as a hammer is named 'jimi hammer'." Zhong Bo said, "This is a tradition that Jimi has inherited from the early days of its business. ”
A hammer destroyed, a hammer born, "pole rice hammer" smashed out, is the concept of pole rice - integrity management, the pursuit of the ultimate.
Create new product forms to be "innovators"
Under the leadership of Zhong Bo, Jimi Technology has developed rapidly, with operating income exceeding 2 billion yuan in 2018, and making the domestic brand of projectors reach the top of the Chinese market for the first time, ending the monopoly of foreign brands in the industry for 15 years.
In fact, the development of Jimi is not smooth sailing, Zhong Bo attributed the success to "establish a foundation with integrity, and engrave the spirit of innovation into his own genes." In the early stage of entrepreneurship, there are two ways in front of you, one is to be a low-risk industry "follower"; the other is to overturn all established rules, create a new product form, and be an "innovator". Faced with this multiple choice problem, the Jimi people led by Zhong Bo firmly chose the latter.
"Jimi's vision is to 'make light and shadow change lives', so I and the company's engineers need to soak in the 'Jimi Forum' to get suggestions for improvement through communication with users."
Under the leadership of Zhong Bo, in just a few years, the company's development momentum is rapid and the achievements are remarkable. "If Jimi has always adhered to the integrity of the foundation and the pursuit of innovation, although it is still only a local enterprise, but one day it can stand in the world." Facing the future, Zhong Bo is full of confidence.
Red Star News reporter Dai Jiajia provided a picture by the interviewee
Edited by Zhang Li
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