According to the report, the total shipment volume of China's projector market in 2021 was 4.7 million units, an increase of 12.6% year-on-year. Among them, the annual shipment of Jimi in 2021 accounted for 21.2%. In the smart projector market (projector devices equipped with OS operating system), the shipment of Jimi accounted for 27.7%.
Create a blockbuster in the full price segment The high-end market has achieved great success
IDC analysts believe that the pull of the consumer market in 2021 and the innovation of intelligent attributes will recover the Chinese projector market under the impact of the epidemic, and compared with commercial projectors that increased by 4% year-on-year, China's domestic projectors increased by 16% year-on-year. In the home projector market, LED light source products sold 3.02 million units, an increase of 15% year-on-year. Among them, the market share of Jimi exceeded 31%, an increase of 4 percentage points year-on-year.
From the perspective of sales volume, the success of Jimi stems from the creation of explosive models covering the full price range, of which RS Pro 2 and H3S have achieved great success in the high-end domestic market and won consumer recognition. Among the top ten items in China by sales in 2021, the Jimi H3S and Jimi RS Pro 2 won the first and sixth places respectively. The high-end market is the test of a brand's strength, and the success of the RS Pro 2 and H3S is enough to show that the influence of the Jimi brand has been far ahead.
As a high-performance product of the Jimi 4K class, RS Pro 2 uses the latest DLP 4K UHD solution in terms of image quality, which achieves a standard resolution of 3840 x 2160 and projects an ultra-high-definition picture with 8.29 million pixels, which has improved the sharpness, detail and level of the picture. Not only that, but the RS Pro 2 also has an optical zoom function, whether the projected picture is enlarged or reduced, the image quality will not be affected.
In addition, RS Pro 2 also supports wired connection projection, after selecting the game mode, it can achieve a display frame rate of up to 240Hz in Full HD quality, and its HDMI input delay can be as low as 12ms, meeting the requirements of sub-era console games. At the same time, it has a new MEMC algorithm upgrade, so that the moving picture can be more smooth, and reduce the impact of jitter, which allows players to enjoy the best picture quality experience when performing extremely high-speed motion changes such as jumping, backstabbing, and bouncing.
H3S is the 2021 Jimi launch of the masterpiece, thanks to the self-developed optical machine, H3S brightness of 2200 ANSI lumens, and brightness is one of the key factors affecting the clarity of the picture. At the same time, jimi H3S is equipped with X-VUE image quality engine 2.0, adding an AI color system to the three innovative systems of sharp enhancement, true color reproduction and pure noise reduction. These technologies are greatly improving the accuracy of color reproduction, so that the light of the picture in the video is closer to the natural color, the details are rich, and the skin color of the characters is more uniform, natural and soft.
IDC mentioned in the report that focusing on customer experience as the core, in addition to the display hardware itself technology upgrades (high brightness, high picture quality, a variety of technical light sources and focal length combinations), manufacturers led by Jimi have developed AI intelligent blessing, intelligent focusing, intelligent obstacle avoidance, intelligent screen and accurate pickup and other functions are rising rapidly, and the simple and easy-to-use projector with good picture quality is more fragrant. This means that the many ease of use improvements made by Jimi in projection have been recognized by the industry.
Increase investment in research and development, and hit the world's first
Jimi set up an optical laboratory at the beginning of its establishment, and has maintained a high investment in research and development for the "card neck" technology of optical machine to ensure the leading position of the product. Until 2019, Jimi Technology realized the autonomy of optical machine technology and gradually introduced mass production, and as of the first quarter of 2021, the proportion of Jimi self-developed optical machines has increased to 90%.
In addition to optical machine technology, Jimi has also formed a wealth of innovative technological achievements in various core technology fields such as hardware circuit design, machine structure design, intelligent perception algorithm development and picture quality optimization algorithm development, and software system development. Taking the lead in launching projection products with MEMC motion compensation, leading the development of many functions including trapezoidal correction, fully automatic trapezoidal correction, autofocus, etc., through its own continuous innovation, Jimi has developed more projection products to drive the industry forward.
In terms of R&D investment, Jimi has been continuously increasing, and in the first three quarters of 2021, Jimi invested 175 million yuan in research and development expenses, an increase of 100% year-on-year. It is precisely under this ultimate craftsman spirit and the strategy of attaching importance to innovation and research and development that Jimi can complete technological innovations and breakthroughs again and again, actively ensure supply capacity, and continuously optimize product structure.
Under various factors, China's projectors, especially the home projector industry, is developing rapidly, according to IDC forecast, by 2026, the compound growth rate of China's projector market will still exceed 17%, and the future can be expected.
Of course, for Jimi, it is encouraging to continue to win the first place in the Chinese projector market, but its goal has long been to target the world's first. To achieve this goal, it is still inseparable from the focus on product innovation, offline channels, overseas markets and brand building. It's a long way to go, and it's a path of wonder worth exploring.
Leifeng Network