Article Introduction:
-In 2021, the Company shipped 4.7 million projectors in China, an increase of 12.7% year-on-year.
-The projector categories are divided into commercial grade and consumer grade, and consumer grade shipments have exceeded the commercial grade
-Consumption upgrades, decoration matching, and multi-scenario applications are driving market growth
With the progress and development of science and technology, in the past 10 years, a variety of smart devices have come out, such as smart phones, TWS headphones, smart watches, smart speakers, smart projectors, etc. These smart devices have gradually penetrated into people's daily lives since their birth, not only changing people's lifestyles, but also bringing people a lot of convenience and fun, making people's lives more colorful.
According to public information, China's projector shipments reached 4.7 million units in 2021, an increase of 12.7% year-on-year; sales exceeded 21.4 billion yuan, an increase of 19.5% year-on-year.
Projector, also known as projector, is a kind of device that can project images or videos to the screen or plane, and can play corresponding video signals through different interfaces with computers, VCDs, DVDs, game consoles, DV, etc., which are widely used in homes, offices, schools and entertainment venues.
Since the rise of the global consumer electronics industry, the projector industry has also developed rapidly, and the total shipments in China have shown an upward trend in the past few years. This article will comprehensively analyze the domestic projector market from the aspects of projector shipment trends, market growth factors in 2022, best-selling brands, and industrial chain interpretation.
Domestic projector shipments from 2017 to 2021
China's projector shipments in 2017 were 3.16 million units; In 2018, China's projector shipments were 4.35 million units, an increase of 37.7% year-on-year; China's projector shipments in 2019 were 4.62 million units, an increase of 6.2% year-on-year; China's projector shipments in 2020 were 4.17 million units, down 9.7% year-on-year; and China's projector shipments in 2021 were 4.7 million units, an increase of 12.7% year-on-year.
From 2017-2021 China's projector shipments, it can be found that the market is in a growing trend. Only in 2020, the world was affected by the epidemic, shipments declined, and after the epidemic was controlled, in 2021, China's projector shipments rebounded.
2022 Projector Product Categories and Market Growth Factors
A projector is a device that projects an image or video onto a screen or plane, similar to a television set, which works by converting the received image or video digital signal into a light signal for playback. At present, projectors are mainly divided into two categories: commercial-grade projectors and consumer-grade projectors.
1. Projector product classification
Commercial projectors
Intelligent office has become the norm in today's era, whether it is a mobile phone, tablet or notebook, it is a commonly used equipment for intelligent office. In the new business application scenarios, the intelligent projector can complete the operation of wireless presentation connection, wireless data transmission, multi-device collaborative data processing, etc., which greatly improves business efficiency.
With the popularization of wireless connection technology, commercial projectors have also continued to progress and develop, and gradually develop in the direction of intelligence. For business performances, wireless smart projectors solve the core pain points in the business presentation process; for enterprises, it is the key to reducing operating costs and improving operational efficiency.
Consumer projectors
Consumer electronics have become an indispensable item for many people every day, such as mobile phones, TWS headphones, speakers, smart watches, etc. With the impact of the epidemic, people's lifestyles have undergone great changes, time at home has gradually increased, and the indoor entertainment industry has also developed rapidly.
Projectors are no longer just commercial products, but have now penetrated into the consumer sector. Watching movies on the home projector screen projection is one of the home activities of many people, and the large screen of the projector has a lower price than the large-size LCD display, so it has spawned the continuous growth of the home projector market. Because of this, the consumer projector market is becoming increasingly competitive.
Consumer projectors mainly have home, outdoor and other use scenarios, so the design of mainstream products is mainly around these two scenes.
In the future, with the continuous improvement of the brightness and resolution of consumer-grade projectors, the entertainment functions are more diversified, and the experience it brings to consumers in the field of large screens will continue to improve, and the time occupied in the home entertainment scene will continue to increase.
According to public data, consumer projector shipments in 2021 were 3.48 million units, an increase of 16% year-on-year; commercial projector shipments in 2021 were 1.22 million units, a slight increase of 4%. The shipment of consumer projectors has exceeded that of commercial projectors, and according to this trend, the future projector market will be dominated by consumer projectors.
2. Growth factors of projector market
The growth of the projector market in the future mainly includes three major factors: consumption upgrade demand, decoration and matching demand, and multi-scene demand.
The demand for consumption upgrading is manifested as the demand for the quality of life and the style of life of contemporary young people, and the projector, as a symbol of quality of life and style of life, will be more likely to be favored by young people. The projector's large screen, portable, cost-effective, multi-scene playback, etc. also meet the needs of young people for a rich and convenient life.
In terms of decoration and matching needs, it is mainly manifested in the decoration of new houses, the selection of rental home appliances, etc., and consumer projectors can meet the leisure and entertainment of singles or families after work.
In terms of multi-scene demand factors, it includes multi-scenario applications such as traditional home leisure and entertainment movie viewing, outdoor camping movie viewing, intelligent cockpit viewing of smart cars, and live viewing of conferences.
In addition, the projector can break the limitations of traditional large-screen TVs and further broaden the screen, so there is a demand for TV replacement upgrades.
Inventory projector best-selling brands
At present, there are many projector brands on the market, with nearly 200 or so. I love audio network on the Jingdong platform, search for "projector" keywords, select "sales" as the order of arrangement, found that the top ten projector brands sold on the Jingdong platform are XGIMI Jimi, Dangbei Dangbei, JMGO nut projection, EPSON Epson, Mi Xiaomi, Xiaoming, Weiying, HAQU Haqu, BenQ BenQ, Rigal Rigal.
In addition to the brands mentioned above, I love audio network from the market to learn that many technology brands have joined the projector war, such as Anchor, Tmall, Tencent, Elvis Presley, Himalaya and so on have launched projector products.
Here's a quick introduction to the ten projector brands:
XGIMI pole meters
Chengdu Jimi Technology Co., Ltd. (hereinafter referred to as "Jimi") is a high-tech company focusing on the field of intelligent projection and laser TV, integrating design, research and development, manufacturing, sales and service. Jimi implements the global development strategy, has more than 100 direct-operated stores and experience stores in more than 30 first-, second- and third-tier cities across the country, with products covering more than 150 cities around the world, and has also achieved full coverage of mainstream platforms such as Amazon Global, AliExpress, Tmall, JD.com, and Huawei Mall online.
Dangbei dangbei
As an excellent intelligent large-screen software company in China, Dangbei has launched a series of high-quality products such as smart TV network, Dangbei Market, Dangbei Desktop, Dangbei Film and Television, and Dangbei Fitness, serving more than 200 million users. Dangbei aims at the field of "intelligent projection", which lasted 2 years of research and development, and carefully created Dangbei intelligent projection products, just to let everyone experience the charm of a new generation of projection, so that thousands of Chinese home users have their own private home theaters.
JMGO nut projection
Shenzhen Huole Technology Development Co., Ltd. (JMGO Nut Projection) was established in 2011, is a professional engaged in intelligent projection equipment research and development and production of high-tech companies, the development has become Alibaba investment in the D round of micro-investment industry unicorn. The company has an excellent software and hardware technology research and development team, focusing on creating an industry-leading "terminal + content + platform + software" in one of the intelligent home theater ecosystem. Nut Projection's mission is to make beautiful audio-visual ubiquitous and become a long-term trusted leader for hundreds of millions of families.
EPSON Epson
Epson (China) Co., Ltd. was established in 1998, the company is headquartered in Beijing, with 12 branches nationwide. As the regional headquarters, it is responsible for overseeing Epson's investment and business development in China. Epson's business in China mainly includes printers, scanners, projectors and other information-related products business, electronic components business and industrial robot business.
Mi Xiaomi
Officially established in April 2010, Xiaomi is a consumer electronics and intelligent manufacturing company with smartphones, smart hardware and IoT platforms as the core. In only 7 years of entrepreneurship, Xiaomi's annual income has exceeded 100 billion yuan. As of 2018, Xiaomi's business covers more than 80 countries and regions around the world. Xiaomi's mission is to always adhere to the good products that "touch people's hearts and have a generous price", so that everyone in the world can enjoy the beautiful life brought by science and technology.
Bob
Shenzhen Guangfeng Xiaoming Technology Co., Ltd., a wholly-owned subsidiary of Guangfeng Optoelectronics, is a new innovative enterprise focusing on providing high-quality laser display and large-screen display solutions. Since the birth of ALPD fluorescent laser technology, Guangfeng has developed a series of products that have had a profound impact on the display industry. The world's first 100-inch laser TV developed by it won the Best OF CES2013: Product of Future award at CES 2013.
Shadows
Micro shadow projector produced by Sichuan Lexel electronic technology co., Ltd., Lexel electronic technology is a professional design, production, research and development and sales of projector Internet company, with fully enclosed optical engine technology, heat pipe heat dissipation technology, based on compound eye lens and collector matrix technology optical engine technology and other patents, the main production of LED projectors, Lakeside also has its own product sales.
HAQU
Haqu is a subsidiary of Hangzhou Beiying Network Technology Co., Ltd., a short video platform focusing on film and television, with a large number of film and television clips and short videos as the entrance, is committed to becoming a high-quality film recommendation and sharing platform, relying on the application of artificial intelligence technology, through the algorithm to analyze the user's viewing needs for the film, can provide thousands of people with personalized content.
BenQ BenQ
BenQ Intelligent Technology (Shanghai) Co., Ltd. is a world-renowned innovative technology company, with "digital fashion network products" as the core development concept, is committed to achieving the corporate vision of "conveying the truth, goodness and beauty of information life". With years of resources and experience in product design, visual display, mobile solutions, and network convergence technology, BenQ can provide users with a diversified product line across 3C, including projectors, commercial displays, LCD displays, smart interactive tablets, WiT smart lights, scanners, high-speed cameras, etc.
Rigal Reggaer
Guangzhou Ruigel Electronics Co., Ltd. is a high-tech enterprise specializing in the scientific research, development, production, brand marketing and application services of audio and video systems. The company has three series, namely 720P HD projectors, LEDs, LCD monolithic and DLP multimedia projectors and other products.
Interpretation of the projection industry chain
The projector market continues to grow, thanks to the contribution of the upstream, middle and downstream industry chains.
The upstream industry of projectors is a supplier of core components, mainly including optical machines, main drive chips, and WiFi modules. Among them, the optical machine includes lenses, light sources, optical processor chips, optical machines and so on. Upstream industry representative companies include OSRAM, Riya, Kodak, ZEISS, Texas Instruments, MediaTek, Quanzhi Technology, etc.
The projector midstream industry is a projection equipment manufacturer, according to the specific application scenarios, projection equipment can be divided into two major market segments: consumer and commercial.
The downstream is mainly the terminal application scenario of projection equipment, which is mainly used in home entertainment, film screening, educational interaction, business application, outdoor display and other fields.
Overall, the core device of the projector equipment is the optical machine, which determines the core indicators of the projection equipment such as brightness, resolution, and contrast.
According to my love audio network, in 2021, Huole Technology signed a cooperation agreement with Jiujiang District, Wuhu, Anhui Province, to invest 2 billion yuan in the third phase of the district to build an intelligent new display industrial park covering an area of 250 acres; in early 2022, Jiangxi Huaying optoelectronic laser display project landed in Ningdu, Jiangxi, and put into trial production on January 5, 2022, with a fixed investment of 1.5 billion yuan for the research and development and production of 5G light sensing related products and laser engineering projectors, intelligent projectors and other photoelectric display-related products Recently, Nut Projection completed 1 billion yuan of financing for projection-related projects. Judging from the investment situation in the past two years, China's projector market is optimistic about capital.
I love audio network summaries
The development and advancement of wireless connection technology has led to the development of many consumer electronics industries, such as TWS headphones, smart watches, VR/AR, smart speakers, and smart projectors. Driven by science and technology, people's lives have undergone earth-shaking changes, and technology products have filled all aspects of people's daily lives.
The emergence of consumer-grade projectors makes people do not need to enter the theater, only at home can enjoy the experience of watching movies on a large screen. The commercial-grade projector has also been continuously upgraded with the development of science and technology, which has greatly improved business efficiency.
China's projector shipments in 2017 were 3.16 million units; China's projector shipments in 2018 were 4.35 million units, an increase of 37.7% year-on-year; China's projector shipments in 2019 were 4.62 million units, an increase of 6.2%; China's projector shipments in 2020 were 4.17 million units, down 9.7% year-on-year; and China's projector shipments in 2021 were 4.7 million units, an increase of 12.7% year-on-year, according to this growth trend. In 2022, China's projector shipments are expected to exceed 5 million units.
From the perspective of China's projector shipments in 2017-2021, the domestic projector market shows an upward trend, driven by the demand for consumption upgrades, decoration and matching, multi-scenario applications, etc., the projector market will continue to grow in 2022.