In 2023, the global projector market shipments are expected to reach 18.97 million units, a year-on-year increase of 6.4%. Although the Chinese market has been affected by some uncertainties, it is expected that the annual shipment will be 7.21 million units.
In the post-epidemic period of 2023, with the resumption of business activities such as business travel, the increase in sports events and performances, and the increase in cultural and tourism projects, the demand for projectors has also risen further. In the past year, with its excellent product performance and stable market performance, Seemele has won unanimous praise from users and industry experts, and the sales volume of engineering projectors has ranked among the top three.
Seemelo's responds to the needs of the industry
Recently, in the 2023 annual selection of the large-screen audio-visual industry of the industry-renowned media projection era, Seemele won the 2023 Outstanding Brand Award in the projection display category of the large-screen audio-visual industry for its excellent laser display technology and market performance. The acquisition of this honor is not only a high recognition of the strength of the SMILE brand, but also an affirmation of its continuous innovation in the field of laser display.
In 2023, the engineering projection industry has experienced a year full of turning significance. This year, the industry has been steadily moving forward on the road of recovery, long-term confidence has been consolidated, the application fields have become more diversified, the competition of competing products has become more and more fierce, and the brand pattern has become more and more involuted. These key changes, like multiple undercurrents, are pushing the entire industry forward.
On the demand side, with the gradual improvement of consumers' awareness of projection products in various regions, the market demand for projectors has gradually recovered. At the beginning of 2023, Seemele seized the opportunity to launch a nationwide regional channel promotion campaign to build a bridge for regional partners and customers to communicate and learn from each other.
In December, Shimele held the "Fun Club" metaverse tea party to discuss the "infinite possibilities of light" through the method of "sharing + experience". Guests can experience the various applications of the immersive space up close and feel the excellent effect of Seemelo's products. Wang Chuang, general manager of Seemele Digital Technology, said that the original intention of the "Fun Club" salon activity is to link the upstream and downstream of the industry, build a platform for sharing, learning, communication and common progress, and in the future, it will continue the activity form of the "Fun Club" national tour salon, continue to promote the development and innovation of the industry in the digital era, and provide customers with better products and services.
Seemeleon's new products hit a new high
In terms of products, in the first half of the year, Shimeile launched a new LCD business education series projector, the new product adopts 3LCD liquid crystal display technology, brightness covers 5000-5500lm brightness, 5000000:1 ultra-high dynamic contrast, and supports 30-300 inch large screen display. Even in bright teaching, meetings and other scenes, it can still maintain the display advantage of color pictures.
In order to meet the market demand for medium and high lumen products, Seemelo has released the crystal color two-color L series with its keen market insight. This series of products has achieved a major breakthrough in the lumen segment, reaching a maximum of 17,000lm, opening up a new frontier for the product layout of the engineering market. The launch of this series of products not only demonstrates the technical strength of Seemelo, but also further strengthens its position in the market.
The LL1 series adopts SLPL dual-color laser display technology, with a brightness output of 15000-17000LM and a color brightness ratio of more than 90%, which gives the L-series dual-color laser projectors the ultimate color reproduction ability and makes every detail lifelike.
Industry insiders said that the series has excellent performance in terms of display effect, whether it is picture quality, color restoration or brightness, etc., it has reached the industry-leading level. At the same time, the crystal color two-color L series also has the advantages of high reliability and long life, whether it is an exhibition, commercial entertainment or cultural tourism night tour, it can meet the needs of various scenes and spread a wonderful vision.
Seemira released a 6P laser hybrid light source
On the technical side, Exciton Optoelectronics, a subsidiary of Seemele Group, relies on the profound accumulation of one of the world's earliest laser display technology supporters to bring a new solution for the popularization of three-color (panchromatic) laser display technology: 6P laser hybrid light source technology.
As we all know, whoever masters the projector light source has the right to speak, and whoever masters the new generation of light source technology stands on the commanding heights of the competition in the entire projection industry chain. The 6P laser hybrid light source technology includes 455 nm blue laser, 465 nm blue laser, red laser, green laser and other three-color laser light sources, and also integrates blue fluorescence, red fluorescence and green fluorescence light sources, which greatly inhibits the occurrence of speckle. By suppressing speckle, the existence of color edges is also directly and greatly eliminated.
Xiao Xiao, a well-known media person in the industry, believes that Xiao Xiao of the projection era believes that the 6P laser hybrid light source technology, with the laser light source as the core, through the fluorescence mixed light scheme, has successfully solved the three major problems of speckle, color edge and viewing comfort that plague the three-color laser display, and at the same time reduced the cost threshold of the three-color laser light source in popularity. This will inevitably bring a revolutionary new experience to the projection market, especially in the business and education, lightweight engineering and home markets.
Seemele helps the industry interpret fully immersive digital light and shadow stories
Seemele's original SLPL technology, its laser projectors have excellent performance, with high definition, high brightness, long life and other excellent performance, whether in large-scale conferences, exhibitions, night tours, museums and other fields, Seemele's projectors can meet the needs of users and provide excellent visual experience.
For example, there are more than 100 mainstream engineering machines and quasi-engineering machines to create multiple immersive spaces and hundreds of square meters of projection area to help the Zhuli Fluorescent Art Museum in Qingshen County. In the exhibition area, through the theme light and shadow pavilions such as fireflies and flying flowers, telepathy, valley elves, free secret words, symbiosis of all things, and the reincarnation of all things, the beautiful scenery presented by the rotation of the four seasons of spring, summer, autumn and winter is simulated, and the eyes are full of fluorescent light, like a galaxy. The precise and brilliant color performance and clear and delicate picture texture of the Seemira projector make the "chasing light" journey full of surprises.
For another example, more than 20 high-performance P-series and smart engineering E-series projectors helped the reconstruction of the West Silk Road Bridge Cultural Theme Pavilion in Xi'an. A number of 5,500 lumens to 7,000 lumens laser projectors create multiple immersive spaces, huge ring screens and various interactive projections in the exhibition hall, using laser projection to bring the Silk Road civilization to visitors and listen to the reverberation of the millennium Silk Road civilization.
In particular, the combination of murals and projections vividly presents the countries along the Silk Road and their representative elements, echoes with the huge portraits on the opposite side, and intuitively shows the customs and customs along the Silk Road. Using interactive projection, the ancient Chinese silk production process is transformed into a moving image that is presented on the wall. While participating in silk making through touch and interaction, visitors learned more about the intricate process of ancient silk making.
In addition, 60 P-series projectors have built the World Hakka Intangible Cultural Heritage Museum, SEEMILE has also helped the "Borderless" Aerospace Art Exhibition, the Southern Red Army Three-Year Guerrilla War Memorial, the Capital Airport Group Exploration and Creative Exhibition Hall, Anhui Guangde Taiji Cave, the Fully Immersive Digital Light and Shadow Lingering Garden, the 500 m² immersive light and shadow musical stage "The Wizard of Oz", etc., Seemile provides laser projectors to contribute to the digital urban cultural tourism and interpret the fully immersive digital light and shadow story!
With its excellent product performance and stable market performance, Seemelo has become a leader in the engineering projector market. In particular, the launch of the two-color L series has expanded the application range of the lumen section of engineering products, and also injected new impetus into the future development of Seemele. It is believed that in the future market competition, Seemele will continue to maintain its leading position and bring more excellent products and services to users.
Postscript: In 2023, Seemele will uphold the corporate philosophy of innovation, quality and service in new technologies, new products and new markets, and continue to promote the research and development and application of laser display technology. Insist on exploring laser display technology, so that every projector product becomes a high-quality product. In engineering projects, Seemira projectors have consistently demonstrated their excellent quality and powerful performance. In the face of various complex environments and application needs, we continue to break through challenges, create stunning visual effects, and achieve extraordinary results in large-scale conference scenes, museums, memorial halls, exhibitions, etc. At the same time, Seemele will also strengthen cooperation with various industries to jointly promote the development and application of laser display technology.
Seemele once again won the 2023 Outstanding Brand Award in the projection display category of the large-screen audio-visual industry in the projection era, which is the embodiment of its strength and innovation. This honor is not only an affirmation of the past efforts of the company, but also an expectation for its future development. It is believed that with the unremitting efforts of Seemele, it will continue to maintain its leading position in the field of laser display and bring a better audio-visual experience to the industry.