The consumer tech sector was in a downturn throughout last year, with sales declining. In a declining trend,Dangbei projection bucks the trend and looks particularly outstanding。
Recently,Authoritative data platform Whale Staff announced2023Sales list of the top ten popular brands of projectors,Not surprisingly,Dangbei projection is among them again。
Dangbei since entering the game,Judging from the released products, there is a set of strict internal layout diagrams。 Dangbei has successively released dangbeiF1、DangbeiD1A series of influential products such as,Excellent performance and image quality,In-depth optimization and upgrading have also been carried out for user needs。 Then,Dangbei projection is in full swing to enter the laser projection market,Launched the landmark dangbeiX3Series。 With its excellent performance and high-end quality, this product has broken the pattern of the laser projector market in one fell swoop and won the favor of many consumers.
After the laser projection signboard was launched, dangbei projection once again brought a surprise at last year's product launch conference。 They have released a number of new products such as the F series, X5 series and D5X series, further enriching the product line and meeting the needs of different consumers. The X5 series, in particular, has an astonishingly high brightness! Breaking the traditional notion that projectors can't be viewed during the day.
Estimate: The future of projectors may not be bright
According to a recent report released by Lotu Technology, in the first half of 2023, China's smart projection market has undergone some significant changes. The sales volume of the whole market was 2.791 million units, down 7.3% year-on-year, and the sales volume was 5.3 billion yuan, down 15.4% year-on-year. These data show that the projector market has entered the era of stock, and the once glorious incremental era has gradually disappeared.
For this market trend, industry experts generally believe that this is not an accident, but an inevitable stage of market development. Because no product can maintain rapid growth forever, the market will always experience a transformation from increment to stock. For businesses in the projection industry, this may be a moment that needs to be rethought and adjusted. Users who used to rely on low-price strategies have gradually disappeared with the intensification of market competition and the improvement of consumer demand. The remaining users pay more attention to quality, technology and experience, and have become truly valuable users in the projection industry.
In the face of such a market environment, projection brands need to rethink their development direction. In the stock era, in order to continue to maintain market share and competitiveness, it is necessary to continue to march into higher-end market segments and further expand its influence in the 5000+ ultra-high-end market. With the upgrading of consumers' demand for quality and experience, high-end intelligent projection has attracted more and more attention and popularity in the market.
In recent years,Local projection brands such as dangbei and XGIMI have continued to increase investment in technology research and development and innovation,Constantly subdivide scenes,Launch products that are more in line with consumer needs。 They have not only continuously improved the hardware configuration, but also made diversified attempts at the product form and application level to meet the needs of different users.
Dangbei projection has launched a variety of mid-to-high-end flagship projections since last year,These products focus on high brightness、New light source、Ultra-short throw、4KThe key technology upgrades and innovation。 By continuously improving the performance and image quality of the product,Dangbei has successfully attracted the attention and recognition of more high-end users。 in addition,Dangbei has also made diversified attempts at the product form and application level,More innovative and differentiated products have been launched。
Market data also proves the development potential of ultra-high-end intelligent projection in the industry. According to the data of Lotu Technology, the market share of the price segment above 6,000 yuan in the first half of this year was 5.0%, an increase of 3.4 percentage points over the same period last year. This shows that there is still a lot of room for development in the high-end market, and it will also attract more brands to join the competition.
In the face of the stock era, projection brands need to pay more attention to quality, technology and experience upgrades, and continue to march into higher-end market segments. Only by continuous innovation and upgrading can we be invincible in the fierce market competition.