The source | Tech Planet
| Chen Qiaohui
Tech Planet exclusively learned that Byte has launched a number of novel products, namely "Classic Reading Novel", "Dragon Novel", "Flying Scroll Novel", "Cold Lemon Novel", plus the previously exposed novel products, a total of 14 novel products of the same type have been launched.
These new products all support personalized content recommendations, and are also consistent in the division of featured channels, creating an exclusive reading space for boys and girls, and also supporting a variety of font sizes and page turning methods in the reading experience.
Byte has launched a number of novel products in a row this year, obviously hoping to open up the paid novel market in a short period of time. The advantages of paid novels are twofold, one is that they can bring users a better reading experience, and the other is that they can bring considerable benefits to platforms and authors. Because the domestic paid novel has been laid out for many years, a suitable payment environment has been cultivated, and the willingness of individual users to pay is also strengthening.
Taking Tencent Yuwen as an example, in the first half of 2021, the average number of monthly paid users on the reading platform was 9.3 million, and the average monthly income per paying user increased by 6.7% year-on-year to 36.4 yuan. If the profitability of byte's paid novels can be close to that of reading articles, it will bring them a lot of revenue, and even become a growth line that runs alongside the free novel business.
However, with so many fiction products launched by Byte, the strategy seems to be to win with "quantity". But will users buy it? After all, good products need quality to enhance the user's willingness to pay and stickiness, and these homogeneous products are not so easy to do.