[CNMO News] On April 25, CNMO learned that ByteDance struck again and bet on another new 100 billion city song - digital fashion industry.
ByteDance
Tech Planet exclusively reported that Byte's Douyin entered the digital fashion industry and plans to launch a business called "pheagee", which is affiliated with Shanghai Boiling Silence Technology Co., Ltd., which is an affiliate of Byte's wholly-owned shares, and its legal person is Ren Lifeng, head of Byte VR business "PICO".
Byte enters the digital fashion industry
It is reported that Boiling Silence advocates the fashion concept of self-confidence, exploration and environmental protection, integrates science and technology into fashion, innovates to create a digital fashion community in China, and builds a new market for the fashion industry
In addition, informed sources revealed that boiling silence or involving virtual clothing, virtual people, virtual fashion, etc., and vibrato e-commerce, PICO and other business linkage, become a platform for continuous output of digital fashion. Currently, the project team is located in Shanghai and Beijing.
Tech Planet asked for verification from the byte side in this regard, and the relevant person in charge of Douyin replied: "Boiling Silence" is an online fashion creative platform for fashion designers, which is still in the early stage of exploration.
It is worth noting that since 2021, the "metaverse" has exploded, and related concepts such as virtual worlds have also been heating up. Among them, as an indispensable part of the virtual world, digital fashion has also begun to rise. According to the "2021 Digital Fashion Report" previously released abroad, about 3.5 billion people worldwide are digital fashion customers, accounting for more than 55% of the total purchasing power. In this regard, analysts believe that the domestic digital fashion market will reach 100 billion yuan in the future.