This article is reprinted with permission from BAT (id: batfun).
Editor's note:
The countdown to the Spring Festival, did you receive the New Year gift box from the company?
The recent circle of friends has really been brushed by the New Year's gift box posted by Internet workers.
How to make employees feel more faceted when posting pictures in the circle of friends, and also let the brand culture inadvertently spread in major social circles?
I recommend you to read this article to see what kind of New Year's gift boxes Internet giants have prepared this year.
The new year and new atmosphere, it is time for Internet giants to post welfare and pull hatred.
This year, all the big factories have rolled up, racking their brains to prepare a variety of tall New Year's gifts, very exciting, let's enjoy the New Year gift boxes of these 15 Internet companies——
Alibaba
2023 Ali Family Book arrives as scheduled, at first Ali Family Book is just a booklet, and later its content becomes richer and richer, becoming the most anticipated New Year's gift for Ali people every year, Ali's administrative students can also intimately help everyone send it back to their hometown to their parents.
The Ali family letter includes a letter written by Xiaoyaozi to his family, a copy of "Ali Family Letter", a set of Spring Union Fuzi red envelope window flower sets, a New Year's calendar, and a puzzle of Ali Zoo. Of course, there is still a festive and cute rabbit Tao doll.
ByteDance
ByteDance prepares New Year's gifts for employees every year, and this year's main gift is the Double Easy Neck Massager, which is small and easy to carry around, the waist is not sore, the legs are not painful, and it is easy to write code.
The gift box also contains a multi-functional clutch, a monthly calendar of family letters, a couplet red envelope, a marker, etc.
It is worth mentioning that ByteDance's home book this year is made into the shape of a mobile phone. While reviewing the highlights of the company's annual events, you can also use the "face scan recognition" function through the homepage mirror sticker, and feel the charm of #BookTok# more intuitively through the "book page turning" design; Finally, there is CEO Liang Rubo's New Year's greeting video and ByteDance's mission story video.
Feishu
Feishu New Year gift box energy burst: Anker innovative magnetic wireless network celebrity explosive charging treasure super three-in-one, traditional charging treasure + desktop wireless charging + folding mobile phone holder; Feishu Rabbit Year Limited Charge Blind Box Limited Figure; Feishu is full of joy for the Chinese New Year three-piece Emoji New Year sticker, red envelope, computer spring coupling.
2023 Feishu New Year Charging Pack, may you be full of energy in the new year, rabbit must be No.1.
JD
Jingdong packed the Chinese New Year family gift into a blind box lucky bag this year, full of bags of selection gifts, allowing you to spend the New Year easily.
DOGA Chinese New Year plush dolls, outdoor picnic mats, fun and delicious snacks, as well as Spring Festival red envelope sets necessary for New Year rituals, and cute stickers.
Tencent
Tencent's New Year's gift box this year continues to take a simple route, and it is still a classic three-piece set: Li is a cover, a notebook, and a Spring Union blessing character.
The Red New Year is full of atmosphere, the overall packaging is simple and atmospheric, but everything in the gift box is very practical.
Baidu
The key word of Baidu's annual New Year's gift box is a big word, and this year's New Year gift bag weighs 8 kilograms and contains more than 10 kinds of exquisite gifts.
Year of the Rabbit Plush Little Bear, Baidu Blue Subor Air Fryer, Dumpling-making Four-Piece Artifact, 6 pairs of Little Bear Chopsticks and Dip Saucer Combination, 2023 Monthly Calendar Holder, Custom Handbook, and finally the Spring Festival Window Flower Red Envelope Set.
Little Red Book
Xiaohongshu packed all the New Year's gifts into a big satchel this year, so that employees can take them with them and easily celebrate the New Year. Pairs of rabbit images and overlapping words appear in each gift, symbolizing that everyone has a good deed in the Year of the Rabbit.
The gift box contains short pile blankets and Captain Potato dolls limited to the Year of the Rabbit, as well as red envelope bags and calendar books that Little Red Book does not miss every New Year, each of which is exquisite and cute, and I want it very much.
Mango TV
Mango TV's New Year's gift is inspired by "Breaking Through Thorns", Chinese red and shining gold represent the sense of ritual and blessing of the New Year, and the mango cub wearing armor and holding a sword symbolizes the new year.
Using a gift box design, the fun hand-cranked calendar in the gift box satchel, minimalist coffee cup, book, work brand, and Li is sealed good luck BUFF three-piece set, are all innovative and environmentally friendly integration, with appearance, culture, and temperature.
Meitu
At the beginning of the new year, Meitu launched the New Year's gift box Meitu Lucky Box. Whether you want to go out and see the scenery in the spring or meet up with friends at home, this New Year's gift can be by your side as a camping box, portable table, or an extra-large storage box
The gift box "box" should be full of material and sincerity. Meitu and Want Want customized New Year gift package, full of Want Want family classic snack collection, contract your new year's snack stomach. There are also New Year red envelopes, which package you are satisfied, and wish everyone a prosperous family, prosperity and prosperity.
quick worker
Kuaishou this year's New Year gift box has prepared the favorite sweatshirt of Internet migrant workers, the favorite thermos cup of health experts, as well as monthly calendars and big red envelopes.
Similar to Tencent's New Year's gift box, Kuaishou's New Year's gift box is also practical and simple.
Cool dogs
This year, Kugou Music and Fanhu launched a joint Chinese New Year gift box, 4 classic and old-taste claypot rice, and Kugou big red rice cooker that perfectly restores the fragrant and crispy claypot rice, with Kugou song single greeting card, music and food are guaranteed to satisfy every dry rice person.
The New Year's limited edition special edition red tote bag is also full of blessings and wealth for the new year. Kugou Music 2023 New Year gift box, start the new year with deliciousness and bring good luck "Lianlian".
Ctrip
Ctrip has created a very ceremonial New Year's gift box, "GO Rabbit Adventure BUFF Box", which is full of essential elements for a perfect trip.
Curiosity, courage, motivation, luck, inspiration, enthusiasm, blessings, corresponding to scented candles, camping lights & whistles, red envelopes, badges, playing cards, couplets, greeting cards, meaning that everyone fills up super BUFF and starts a new journey in the New Year.
360
With the theme of "Ding Qiankun" as the New Year gift box, 360 Group uses enthusiastic red as the main color to provide 360ER with multiple gifts such as "full fire", "Come on with the heroes", "Go forward with one heart", and "Lucky Celebration".
Rich gifts such as multi-functional electric hot pot, customized trendy hot pot base, chicken wing wooden chopsticks and traditional New Year product combinations, instantly pull the sense of New Year's ritual to a full frame, and pray that all 360ers will show their great prospects in the new year.
Another Chinese New Year gift box of 360 Group is also themed "Ding Qiankun", which is in line with the previous "Seeing the Clouds" and "Showing the Great Map", forming a unique style of 360 New Year gifts.
The design and selection of the gift box highlights the practicality, sense of acquisition and New Year's gathering scene, the theme and selection of the whole gift box maintain a high degree of consistency, spring coupling set, multi-functional cooking hot pot, portable small mahjong... Filled with a large box, full of sincerity.
NetEase Media's New Year gift box "Chapter of Dreams" is inspired by Alice's Wonderland, recreating the classics, presenting the splendor and fantasy of the strange dream world. The whole is based on the stage play, and the little alpaca Sansan and the rabbit friends enjoy delicious afternoon tea happily in the lively forest.
The gift box features a limited-edition fire lacquer stamp set and a brass engraved brooch, inviting everyone to experience the magic of the world of color at the beginning of the new year. The gift box contains a three-dimensional greeting card for the tea party, 12 styling calendars, mini couplets and hot stamping red envelopes, hoping to start a year of fantasy and good luck with everyone.
Vipshop
Vipshop will bring the new IP sale rabbit to bring the "Only with Heart, Only Brilliant" New Year gift box, which incorporates Manchurian windows, flower tiles, lions and other Cantonese cultural elements in the colorful color matching. IP Rabbit appeared for the first time in the form of a doll Miss COS Xiguan, wearing a cardigan and holding a wide embroidered sachet, which is the cute embodiment of Vipshop and the messenger of cultural inheritance.
The gift box contains greeting cards, spring couplings, Li Shifeng, Luolai co-branded blankets, a very cute Vipshop IP rabbit doll and two bottles of red wine. Continuing Vipshop's tradition of "waving spring", this year invited Mr. Cao Baolin, a famous contemporary Chinese calligrapher, to write the Spring Festival coupling, bringing the best New Year greetings to Vipshop people.
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