Hundreds of famous enterprises to see high-quality | interview with Lantu Automobile Lufang: promote the independent innovation of high-end new energy vehicles

Zhongxin Jingwei, December 23 (Fu Yumei) "As the future development direction of the automobile industry and the representative of high-end manufacturing, new energy vehicles must firmly grasp the requirements of high-quality development and continuously enhance innovation and competitiveness. Recently, Lu Putai, CEO of Lantu Automobile, said in an exclusive interview with Zhongxin Jingwei that the high-quality development of the new energy automobile industry is an inevitable requirement for practicing the "double carbon" strategy and promoting green development, an ordering height for enterprises to seize the commanding heights of future automotive technology, and an inevitable requirement for accelerating the transformation and upgrading of the entire automotive industry chain.

Lu Fang, CEO of Lantu Automobile, provided a picture by the interviewee

Founded in 2018, Lantu Automobile is a high-end new energy vehicle brand under Dongfeng Motor Group. In Lu Fang's view, achieving the "high-quality development" of the automobile industry means that automobile companies should take the initiative to adapt to the new situation, explore new ideas, use new methods, and embrace new business opportunities with strategic concepts and business models in the new era.

In April 2021, Dongfeng Motor Group released the "14th Five-Year Plan" strategic plan, one of the important contents of which is the "leapfrog action" of scientific and technological innovation, focusing on the layout of new energy and intelligent driving. Lantu assumes the important role of new energy and intelligent driving technology output platform and co-creation platform, and the core innovative technologies such as the core assembly of three electrics, the platform architecture of the whole vehicle, charging and replacing, and intelligent driving are also accelerating research and development and iteration here.

In recent years, it has become a trend for car companies to launch independent high-end new energy vehicle brands. Lu Fang believes that this shows that the new energy vehicle market has strong market potential and market demand, and it is also an inevitable trend in the upgrading of the automobile industry.

Lu Fang said that China's new energy vehicle market, especially high-end new energy vehicle brands, started late compared with developed countries, and is still in the initial stage of development in terms of development, so many car companies are no longer a simple competitive relationship, but cooperation in competition and win-win results in cooperation. This cooperation is not only reflected in R&D, procurement, manufacturing and other business areas, but also in capital alliances, strategic alliances, market expansion and other aspects.

"We suggest that we work together to establish a consensus on industry cooperation, make the cake bigger, form a scale effect, jointly cultivate and establish an orderly, stable and sustainable market pattern, and achieve the high-quality development of China's automotive industry through independent innovation in the field of high-end new energy vehicles." Lu Fang said.

Lu Fang also stressed that Lantu is a user-oriented technology company, which means that innovation is the core. Lantu has always respected talents and respected innovation. At present, Lantu has more than 4,000 employees, of which R & D personnel account for 30%, from different fields such as traditional car companies, Internet companies and new car-making forces. The proportion of R & D teams with master's degree or above accounts for more than 50%.

In the future, in terms of product layout, Lantu will continue to release no less than one new model to the market every year in accordance with the plan, and the next 3 years will cover multiple market segments such as cars, SUVs, MPVs, etc., and continuously expand the product lineup of high-end electric vehicle brands. (Zhongxin Jingwei APP)

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