Write on the front
Inventory of domestic new energy vehicle brands, among the new forces of car manufacturing, Xiaopeng has done a good job, delivering more than 90,000 in 2021, which is commendable. Among the traditional car companies, FAW revitalized the red flag, but failed to win in the new energy vehicle market; SAIC motor successively launched Zhiji and Feifan, there are quantities, but there are no sales; Dongfeng Motor entered the new energy vehicle track late, at least toss out a decent Lantu. Today, let's talk about Dongfeng Motor's lantu automobile, which refers to the high-end brand of new energy.
Lantu Automobile, a high-end intelligent electric brand affiliated to the world's top 500 Dongfeng Motor Group Co., Ltd., was established in 2018 and officially released its brand identity and Chinese name on July 17, 2020. At the end of September 2020, Landu Auto brought its concept model, the iFREE, to the Beijing Auto Show. In June 2021, Lando Automobile's first model, Lando FREE, was officially launched.
In terms of sales, Landu Automobile delivered a total of 3,330 Landu FREE vehicles in December last year, an increase of 192% month-on-month. Since the start of delivery in August 2021, Lantu has achieved a month-on-month increase for five consecutive months, with a total of 6,791 Lantu FREE deliveries, with a transaction price of more than 338,000 yuan.
Backed by the big tree of Dongfeng Motor Group, Lantu Automobile claims to have raised 11 billion yuan to build, which is a tycoon in the automotive industry. Although it has only been delivered for a few months and the sales volume is not more than 10,000 units, the average transaction price of more than 338,000 is still the envy of many peers.
On October 16th, the first VOYAH NIGHT Lantu User Night was held on the Wuhan "Zhiyin" cruise ship. That night, more than 500 "Lan friends" participated in the party, and more celebrities such as CCTV Finance, Xue Zhaofeng, and Liang Bo helped.
At the scene of the event, Zhu Yanfeng, chairman of the board of directors and secretary of the party committee of Dongfeng Company, said: "Adhering to the brand style of 'light, quiet and elegant', Dongfeng ingenuity to create Lantu, a high-end new energy vehicle brand, and looks forward to Lantu as a 'new strength of car manufacturing' to bring users 'value for money, price has faith, purchase without regret, use and worry-free, empower life, harvest friendship' products and services." Thanks to the choice and trust of car owners, we will continue to explore and practice, truly build Lantu into a third space that empowers users' lives, and become their confidants and partners in 'living and working'. ”
Lu Fang, who is the CEO of Lantu Automobile, also said: "In the past 1,000 days, with the support and witness of users, we have completed the whole process from brand release, product listing delivery, to the laying of direct channels nationwide, and are committed to becoming a user-oriented technology enterprise that shares with users. Through this activity, Lantu hopes to open a new voyage of enterprise development and empower users' travel and life from multiple dimensions such as products, services and ecology. ”
Whether it is Zhu Yanfeng, chairman of dongfeng company, secretary of the party committee, or CEO Lu Fang, from their speeches, we can see the importance that Lantu Automobile attaches to users and the determination to build a high-end new energy vehicle brand. It can be said that whether it is sales, brand strength, or the attitude of executives, they are conveying a message that Lantu Automobile is trustworthy.
However, just a few months after Zhu Yanfeng and Lu Fang's statement, many Lantu FREE product quality problems were exploded on the Internet. Among them, there are many fatal injuries such as sudden power failure, direction loss, power system loss and direction locking, as well as quality control problems such as wind leakage in the front windshield and cracking of seat seams reflected by netizens in the forum. Seeing these questions, the author can't help but ask Lantu Automobile, is this what a car with a transaction price of more than 338,000 yuan should look like?
From the brand launch to the launch of a new car, to the opening of delivery, the development path of Lantu Automobile looks quite smooth. However, as the Chinese saying goes, there are clouds, slow work out of fine work, and you can't eat hot tofu in a hurry. With such a lantu speed, can the quality of the product be guaranteed?
Take stock of the complaints of car owners since the listing of Landu FREE, one of which is related to the engine. Some car owners reflected that the Lantu promotional draft seen before the car was fixed and the sales rhetoric heard clearly stated that the Lantu FREE was equipped with a C15 all-aluminum direct injection engine newly developed by Dongfeng, which promised thermal power of 41%, and chose a new espa intelligent electric architecture platform. When it was close to delivery, it was found that it was equipped with a well-off old sfg cast iron EFI engine, and did not use the so-called ESSA platform, and the core parts used 20 Xilis components intact, and it had been discontinued.
After user feedback, the official did not give a positive response, threw the pot to the media and users, saying that it had never been publicized. What is even more ridiculous is that although such complaints are not unique, they have not received a positive response from Lantu officials.
There is no result of the engine, and some car owners have complained about serious quality problems in the vehicle. According to media reports, a Lantu FREE car owner released a rights protection video, and the new car lost power and direction within a month, and the failure of the nest during driving. According to Mr. Che, the new Lantu FREE car he purchased only drove for one month, but in the process of a ride, the electronic control and high-voltage relay failed, resulting in a power outage, the loss of power and direction, and the safety hazard was huge.
In this regard, Mr. Zhang believes that his vehicle failure situation meets the free return and replacement standards of the new three-pack regulations, but the manufacturer replies that it does not meet the three-pack regulations and returns the standards, and only provides a maintenance plan for replacing damaged parts. The owner of the car can not accept this, and angrily questioned, Lantu executives, if you buy a new car, a month there is a core three major failures, has seriously endangered the personal safety of the driver and occupants. And only give you replacement parts, do you dare to drive this car again, I did not have an accident this time, but if you are driving at high speed, suddenly the vehicle is powered off, the direction loses power loss, then what a serious traffic accident, do you want me to use my own life as a price to test the quality of the product for you?
For the handling of this matter, Lantu Automobile responded: "The user's vehicle is still being repaired, and Lantu is discussing a follow-up solution with the Owner of Jinan. In view of the problems encountered by individual users in the process of using the car, Lantu Automobile attaches great importance to it, and has set up an investigation team for the first time and assigned professionals to carry out one-on-one follow-up processing. ”
Although the relevant video released by the owner of the car has been deleted, the author would like to ask Lantu Automobile, why is it not resolved in the first time after the user puts forward the appeal, but only after the incident gradually fermented? Is it true that when Lantu users encounter problems, they can only rely on the power of the network to get proper handling? Furthermore, what are the real reasons for such problems? Is Blueprint Cars obligated to publish the results of this problem? After all, the problem encountered by Mr. Zhang in Jinan is not a small problem, but a big problem involving the safety of the driver's life.
In addition to the above problems, if we look at the third-party vehicle quality network complaint platform, we will also find that Lantu FREE also has product and service problems such as electric drive controller failure, door and window leakage, sales fraud and publicity discrepancies. Among them, there are user complaints that they suddenly did not go during driving on December 25 last year, and the instrument prompted a failure. In this way, the power problem of Lantu FREE is really not unique.
Seeing this, and looking at the words of Chairman Zhu Yanfeng and CEO Lu Fang, the author does not know what to say. As mentioned earlier, we should empower users' travel and life from multiple dimensions such as products, services, and ecology, and then there will be product problems and service problems. Is Lu Fang's so-called respect for users just talking?
In fact, Lantu FREE is not the first time to let the brand into controversy, as early as the beginning of the advent of Lantu FREE, netizens played out the five-star praise of "the front face copied Martha, the tail changed to Porsche", and the outside world has ridiculed Zotye's leather ruler to be acquired by Lantu. Even if the colored glasses are taken off, the Landu FREE as a new energy model itself has not created too many highlights.
Perhaps the big tree of "Dongfeng" gave Lantu the willful capital, so at the beginning of the story, Lantu did not take the old road of Weilai and Tesla, but chose the direction of the extended range electric vehicle, which was scorned. The result? Pure electric endurance is short, long endurance and fuel burning. Is the 505 km range of Landhu FREE enough? It is indeed enough, but under the mainstream standard of six or seven hundred endurance, it is obviously not enough to see. Although the official claims that Lantu FREE has received 3689 orders in 43 days of listing, after all, it is a new player, and no one knows whether the follow-up will "fall and fall". However, as far as the current high-frequency quality problem is concerned, Lu Fang wants to make Lantu's reputation "restore the factory settings", and it is bound to find another way.
There is no problem in blindly seeking high-speed development, but there is also a problem that cannot be ignored is that the premise of high-speed is high quality. For any car company, it is absolutely impossible to sacrifice product quality in exchange for the speed of development. Because, in the matter of building a car, it is the most sloppy!