As a large state-owned group with strong strength, Dongfeng Motor's sales have attracted the attention of many netizens. Recently, Dongfeng released the sales data for the first quarter. From January to March, 848,400 units were sold, up 3.2% year-on-year. Among them, the passenger car segment sold 707,000 units, an increase of 14.7% year-on-year. Both in terms of volume and growth rate, the performance is significantly stronger than that of commercial vehicles. So, how are the sales performance of its joint venture and autonomous passenger car brands?
The Japanese product brand is still the cornerstone of Dongfeng Motor's sales
First of all, looking at Dongfeng Nissan, the data shows that 244,200 units were sold in the first quarter, and the performance was still stable. As the largest joint venture in the Dongfeng Group system, Dongfeng Nissan has built a strong product lineup. Its models basically cover various market segments of 100,000-300,000 yuan.
In particular, car products are fully attractive to consumers. For example, Xuanyi has repeatedly won the first place in the car sales rankings. According to the latest data from the Association, Xuanyi sold 30,240 units in March. The current market performance of the B-class car is also quite strong, and the monthly sales can remain at about 15,000 units, which is in the first-line camp of the same level. Of course, in terms of SUV product line, Dongfeng Nissan still has a lot of room for improvement.
Dongfeng Honda and Dongfeng Dongfeng Peugeot Citroen both achieved year-on-year growth in the first quarter
In addition to Dongfeng Nissan, Dongfeng Honda sales are also relatively good. According to the data, Dongfeng Honda sold 208,900 units in the first quarter, an increase of 2.9% year-on-year.
Its CR-V is an urban SUV that consumers love very much, not only has a stylish design, but also has excellent reliability. In terms of power, it is equipped with a 1.5T engine and a 2.0L hybrid system, which is highly balanced with power and fuel economy.
In terms of DPCA, 31,500 units were sold in the first quarter. Although the volume is relatively small, it has increased by 79.5% year-on-year. Compared with last year, the sales situation has improved significantly.
The sales growth rate of Dongfeng's own brand in the first quarter was more rapid than that of the joint venture
For a large automobile group such as Dongfeng, it is undoubtedly necessary to assume the mission responsibility for the development of its own brand. At present, in the passenger car sector, there are already a number of brands with different positioning.
According to the sales report, Dongfeng Fengshen sold 45,900 units in the first quarter of this year, an increase of 173% year-on-year. Judging from the growth rate, the performance is quite rapid. Its Yixuan MAX is loved by many consumers who love sports cars.
The SUV model AX7 focuses on military quality, and has a certain competitive strength in the autonomous compact SUV. In terms of products, Dongfeng Fengshen is also speeding up the pace of launch, and the latest SUV - Haoji has been unveiled, with a stylish shape design. It is believed that after the future listing, it will effectively boost sales.
As a sub-brand of Dongfeng Liuzhou Automobile Co., Ltd., Dongfeng Fengxing sold 41,800 units in the first quarter, an increase of 32% year-on-year. Judging from the momentum, there is also a clear trend towards the good. At present, it is changing towards a younger brand image.
In terms of venucia brands, 28,800 units were sold in the first quarter, an increase of 117% year-on-year. It can be seen that after the inclusion of Dongfeng Nissan management, the Venucia brand has shown a clearer future.
In terms of high-end independent brands, Lando sold 0.37 million vehicles. Its first model, the Landu FREE, has maintained a relatively stable monthly sales after its official launch in June last year.
Auto network review: Dongfeng's own brands can be expected in the future
Judging from the first quarter data released by Dongfeng Motor, Nissan and Honda brands still account for the majority of sales, and the total sales have exceeded 450,000 units. In the autonomous sector, several major brands, although not large in size, have achieved high growth rates, such as Dongfeng Fengshen's first quarter-on-year growth rate of 173%, Venucia brand year-on-year growth of 117%, and Dongfeng Fengxing achieved a year-on-year increase of 32%. It can be seen that more and more consumers are beginning to recognize their products. What do you think about the first-quarter sales data released by Dongfeng Motor? Welcome to leave a comment in front of the screen.