What kind of car is a good car? If you don't have a clear standard of measurement in mind, you may wish to refer to the "China Automobile Festival" hosted by the Central Radio and Television Station, after all, it is a national media, and the authority is beyond doubt. Recently, the shortlisted models of the second "event" have been announced, and Lantu Automobile, as a high-end electric brand national team, is impressively listed, and also won the jury award in the award ceremony. Judging from the speech of lu fang, CEO and CTO of the brand, he seems to have great confidence in this "competition".
Lu Fang said that since the establishment of the brand, Lantu has started from the pain points of electric vehicle users to supplement energy, and pioneered the increase range and pure electric dual power mode. For these two power schemes, I believe that everyone is not unfamiliar, but at present, only Lantu in the market combines the two for consumers to choose, and the rest of the brands only have one of the two power schemes.
So again, what are the benefits of the dual-power scheme blessing? In layman's terms, users can choose according to their own situation and car use scenarios. For example, if there is a long-distance driving demand and is the first car of the family, the refuelable and rechargeable extended range version of the model is undoubtedly a good choice, because it not only has no mileage anxiety, but also quite convenient to replenish energy. However, if there is already a fuel vehicle at home, the pure electric version of the model can be considered, and the characteristics of not refueling and green cards are very popular in the metropolis.
In addition to solving the pain points of user replenishment, Lantu is also quite careful in shaping the product strength of Lantu FREE. Landu FREE positioning "performance-level intelligent electric SUV", zero hundred acceleration to 4.5 seconds, enough to compete with the V6 performance beast. Not only that, the air suspension is equipped, but also makes the chassis suspension structure, which is comparable to the luxury car class, have a higher driving texture. The height adjustment of the five driving modes can also make it calmly cope with various complex road conditions, so that the Landu FREE is not only in the city, but also in the distance.
It is precisely in this way that Lantu FREE has won the favor and support of many Chinese people as soon as it was launched, starting from August last year, and by the end of March this year, a total of more than 10,000 new cars have been delivered. Perhaps there is still a gap between this data and today's "Wei Xiaoli", but in all fairness, as a domestic SUV with an average transaction price of 338,600, it is not bad to have this result, after all, it is still "young". In addition, "Wei Xiaoli" also came this way in the early days, so I personally think that it is only a matter of time before Lantu FREE becomes a market "red person".
For users who choose to support, Lantu has always practiced the concept of "user-oriented", done a lot of "pet powder" things, just take last year's "New Year's Eve speech" to see, the pattern opened up at once, because at the scene Lantu did not do a model introduction but joined hands with thousands of users to cross the Year. In addition, take the price increase of new energy vehicles that made the majority of consumers more worried some time ago, Lantu claimed that the extended range version of the model, there is no intention of price increase, so lantu is still quite bold, no wonder it is a "national team" player.
As An Tiecheng, chairman of the China Automotive Technology and Research Center, said, China's automobile industry is a pillar industry of the national economy and an important plate for Chinese brands to go global. As a high-end electric vehicle national team, Lantu Automobile not only solves the user's complementary pain points, but also has a lot of product strength, so it is not surprising that it can be shortlisted for the author. What the author is more concerned about is whether Lantu can go to the world as An Tiecheng expects? I think that as long as Lantu CEO Lu Fang really adheres to the development concept of going in and out with users to the end, then this is only a matter of time. What do you think about that?