As a high-end intelligent electric brand under Dongfeng Motor, Lantu Automobile can be said to integrate the resources and essence of the entire group, and was given "public expectations" at the beginning of its birth, but in terms of actual performance, the greater the expectation, the greater the disappointment.
"Do you want me to test the quality of my products for you at the cost of my own life?" Recently, a Lantu FREE car owner said. According to the rights protection video released by the owner, his own Lantu FREE has just picked up the car for a month, and the electronic control and high-voltage relays have failed during the driving process, resulting in the loss of power, power loss, and direction loss, and there are huge safety risks.
The owner of the car said in the video that the power failure met the return and replacement standards stipulated in the new three-pack regulations, but the reply was to replace only the accessories. The owner of the car can not accept this, and questioned, Lantu executives, if you buy a new car, a month there is a core three major failures, has seriously endangered the personal safety of the driver and occupants, and only give you replacement parts, do you dare to drive this car again? I did not have an accident this time, but if when driving at high speed, the vehicle suddenly loses power, the direction loses power and loses power, what a serious traffic accident, do you want me to use my own life as a price to test the quality of the product for you?
The owner of the car in Shandong said that he would defend his rights to the end and protect his legitimate rights and interests through legal channels. In fact, the occurrence of such quality problems is not an isolated case, according to the complaints of the car quality network, a Lantu FREE car owner in Shanxi also said that the electric drive controller failed, and suddenly did not go during driving, resulting in inability to use normally. In addition, there are quality control problems such as air leakage in the front windshield and cracking of the seat seam. It can be seen that although Lantu Automobile is a high-end brand, it still has the habit of low quality control of Dongfeng Motor.
Of course, the quality problems of Landu FREE do not stop there. To know that the biggest highlight of the car is the range extension technology, mainly electric drive, the engine is only used to charge the battery, greatly reducing fuel consumption, and equipped with a small capacity battery, shorter than the charging time of pure electric vehicles, the convenience of long-distance driving refueling is far higher than that of pure electric vehicles. Urban electricity, long-distance oil, high practicality, which is also the ideal ONE can burst the fire reason. However, some car owners complained that the new lantu FREE car only traveled 800 kilometers on the problem of oil supply, and at present it can only use electricity for a short distance, and the 4S shop cannot find the problem, nor does it give a return.
It is quite ironic that Lu Fang, CEO of Lantu Automobile, once said, "Lantu will always put the trust of users first, with the continuous expansion of the scale of Lantu users, Lantu will increase innovation in products and services, and accelerate the construction of service networks to bring users a better intelligent electric vehicle travel experience." Today, Lu Fang's statements and practices are not lacking in contradictions.
In fact, this is not the first time that Lantu FREE has had a crisis of trust.
Previously, a large number of car owners complained that there was false publicity in Landu FREE, and the engine model changed from C15TDR to SFG15TR. One of the owners said that in the Lantu official Douyin reprint video, the Lantu staff video, the chassis parts placed in the Lantu store, all the major media across the country so far, and the reply of the sales consultant, it is clearly stated that the Lantu FREE uses the C15TDR engine newly developed by Dongfeng, but after booking the car, it was told that the mass production model uses the old SFG15TR cast iron engine. The final explanation given was the publicity after the media misunderstood, not the news released by Lantu Company.
Therefore, many netizens think that it is the act of throwing the pot, since the media has been reporting for so long, they are "deaf" and let the media "misunderstand" happen? This kind of opportunistic behavior is a false propaganda in the eyes of most car owners. Some car owners also expressed their hearts: "If false publicity and consumer fraud are involved in the early days of the brand, how to ensure that in the future, everyone can still believe in the various after-sales protection promised by the Lantu brand?" This will make many people lose confidence", "a brand says high-end, not piled up, the price is raised, it is high-end, the trust of the brand is the key to support consumers to pay." ”
It can be said that this unfavorable situation not only affects their own reputation, but also makes consumers feel cold. It is precisely because of this that Lando FREE delivered 6,791 vehicles in 2021, not completing the annual sales target of 13,000 vehicles that Lando CEO Lu Fang had set. The owners who have chosen Lantu FREE, in the face of low quality control, frequent failures, and even life-threatening problems, Lantu Automobile's approach has once again disappointed consumers. As one car owner said, "No matter how beautiful it is, I wouldn't recommend it to a friend." ”
Zhu Yanfeng, chairman of Dongfeng Motor Group, has proposed that by 2025, Dongfeng Motor Group will achieve the goal of "three 1 million vehicles" of independent commercial vehicles, independent passenger cars and new energy vehicles. Among them, the sales target of Lantu Automobile is to achieve annual sales of 150,000 units by 2025. In other words, four years later, Lantu's monthly sales need to exceed 12,000 units, and the current starting scale of monthly sales of thousands of vehicles is still far from the same. Under the aggressive goal, the burden on the shoulders of Lantu CEO Lu Fang will obviously be heavier.