Dreamer, the last stubbornness of middle-aged people

Text | Karakush

The middle-aged atmosphere of the dreamer is in the rolling publicity advertisement before the listing conference.

The protagonist is Li Wei.

The presence or absence of Coco Lee in the walkman of childhood is a yardstick for measuring the scale of mid-life and insufficientness. In the chain of popular music contempt in the late 90s and early 00s, liking Coco Lee was one grade higher than liking the average Hong Kong and Taiwan singer, indicating that your aesthetic was local, not forgetting the atmosphere, and rushing out of Asia and connecting with the world.

Don't ask why, just you're too young.

In 1998, in the Chinese music scene that had not yet been circled, Disney asked Coco Lee to sing the theme song of "Mulan" Chinese, which was the best business proof: she was enough Chinese and enough to be worldly, and she recognized this theory from all over the world.

She is the Gu Ailing of a generation, the dream of a generation.

Recent young people know Coco Lee, probably because of the variety show "Sound and Endless" planned by Mango Station and TVB, which also includes Lin Zixiang, Ye Qianwen, Li Keqin, and Yang Qianwei. They have all interpreted the dreams of middle-aged people of our generation (Lin Zixiang's night incense is still my mate selection standard), and they are all middle-aged people who are still singing.

And this show, which aims to celebrate the 25th anniversary of 97, specifies that the business cooperation nanny car is the Lantu Dreamer. How to say it, using dreamers to carry this large-scale renaissance of middle-aged people can not be more appropriate.

Because the "dream" of the dreamer must be the dream of middle-aged people.

It has a middle-aged price. The official price is 369,900-439,900 yuan, which is a little more realistic than the pre-price of 380,000-480,000 yuan a month ago. Or in the words of Lu Fang, CEO and CTO of Lantu Automobile, "conservative and low.".

Young people will probably shout, "Confident and extreme."

And middle-aged people, even if they feel so in their hearts, will still have a hard mouth, "OK, I'll see again." The hard food we have eaten with tears does not allow us to lose our faces in front of only four hundred thousand. More middle-aged people with economic foundations will comment, "Dignified, and cheaper than a certain Erfa." ”

It also has the mood of a middle-aged person. Lantu constantly emphasizes that "we are the new species of this era and the pioneers of the next era", and the dreamers should "say goodbye to the old era, say goodbye to the classical MPV", and "redefine the standard of luxury MPV".

In this life, there are usually two moments, and it is easiest to go to the head without shame: one is when the second year of middle school, and the other is when it is middle age. Either you feel that you are old, flying sand wind, smashing the wind strings, what else can you do; or feel that you are not good, then life does not let you stay in the half slope, you do not go downhill, you can only go uphill with a hard scalp.

At the same time, it has the calmness of a middle-aged man. Put the toughest words, but do the most realistic things.

First, it is electric, filling a gap in the era of electrification, and the mainstream MPV market has not yet had an electrified product. Adhering to the dual-power feature of Lantu, Dreamer provides pure electricity and extended range two kinds of power, the price is the same.

Pure electric version of the front and rear dual motors, the maximum power of 160kW/160kW, the peak torque of 620N·m, 100 km/h acceleration of 5.8 seconds. The battery supports up to 230kW power fast charging, 20% to 80% charging for about 20 minutes, the standard endurance version of CLTC cruising range of 475km, the long-endurance version OF CLTC cruising range of 605km.

The extended range version is equipped with Dongfeng's self-developed 1.5T GDI engine, with a thermal efficiency of 41.07%, matching the front and rear dual motors with a maximum power of 130kW/160kW, with a peak torque of 610N·m, 6.6 seconds of acceleration per 100 kilometers, and a WLTC endurance of 750km. Support intelligent switching power, oilable and electric, in a specific scenario can switch the engine direct drive, the Ministry of Industry and Information Technology comprehensive fuel consumption of 1.99L/100km, urban fuel consumption is less than 5L/100km, this good feeding economy is also very in line with the middle-aged aesthetics.

Second, the focus of the shabby and new is to make up for the existing shortcomings in the market, and to tell a good story of China's autonomy in the mainstream joint venture market.

Security, for example, is "not mentioned often or dare not be mentioned" on MPV. The Dreamer pokes up bravely, which is based on the ultra-five-star safety standard, using a 2000MPa one-piece thermoformed laser-welded door ring, and a 2000MPa aluminum-silicon coated door impactproof beam. What is the concept of 2000MPa, Lu Fang pointed out for example, the steel strength of the landing gear of civil aviation passenger aircraft is also 1800MPa.

At the same time, the whole vehicle adopts more than 70% high-strength steel to create an ultra-high-strength cage-type cockpit skeleton, which is also "far higher than the industry level". Considering that the MPV has less ground clearance, the Dreamer also uses 1500MPa thermoformed high-strength steel as the bottom skid plate of the battery pack. These are high-cost inputs.

There are also some "seemingly confusing behavior" designs. Some friends complained that its front cabin is slightly longer and slightly ugly, which is to provide sufficient energy absorption buffer; its three emissions are uneven, because the body structure for high-speed rear-end collisions is set up below the three rows. In general, the three rows of MPV are relatively close to the tailgate, and there is no strong enough structure between them to ensure the safety of the three rows of occupants when they are rear-ended.

Dreamers meet the toughest standards of rear-end collisions. In addition to thermos cups, critical illness insurance, and loan-free properties, give middle-aged people a little extra security.

For example, the air suspension + CDC equipped with the magic carpet function should be the first in the MPV, which monitors and analyzes the road conditions in front of it through the sensor, real-time feedback, adaptively buffers and dampens, automatically reduces the height of the body at high speed to reduce wind resistance and energy consumption; when getting on and off the car, it will also consciously reduce the position, which is convenient for middle-aged people who have passed the arrow in the knee to achieve no sense of entry and exit.

In addition, there are also thoughtful stacking materials such as aluminum alloy chassis, Snapdragon 8155 chip, L2+ intelligent driver assistance and so on. Taking this as a measure, Lu Fang said, "Before the Dreamer, there was never a real luxury MPV. ”

The third is to push the ultimate mission of MPV to the climax, that is, to allow middle-aged people to sleep well in it. Zhang Chaoyang, for example, "had a good nap" at his dream home the other day.

Dreamer provides a rather exquisite sleeping environment, zero gravity independent seat, backrest can be reclined 155 °, with sleeping headrest, 3 levels of heated ventilation massage, 70 ° electric leg rest, covered with baby protective grade skin-friendly fabric, does not harm the delicate skin damaged by the barrier of middle-aged people. Coupled with the three-zone air conditioning, air management, Dana sound system, and "deep-sea" NVH, the talent mediocre bedroom is ashamed of itself.

After waking up, Zhang Chaoyang said, "People must have dreams. "The power of such a person is infinite.

At the end of last year, he began to vigorously engage in "Zhang Chaoyang's Physics Class".

In the eyes of young people, a post-60s who graduated from the Department of Physics at Tsinghua University in 1986 and received a doctorate in Massachusetts in 1993 are far from being middle-aged people who can question whether they can still eat, but ancient mythical beasts that should be provided. The retired old comrades must also personally go down, indicating that the video industry is really a heart attack.

That's not it.

The rapids and brave retreats seem to be no longer the choice of middle-aged people and even the elderly, who can grow old with dignity.

A few years ago, a famous middle-aged man said, what does it mean to be forty or not confused. It's not that when you get to forty you understand everything, it's that you don't want to understand what you don't understand. When you are young, everything is especially wanted to understand, everyone you especially want to see through, and in middle age you find that you actually can't understand. It resonated a lot with everyone.

There are not many middle-aged people who can comfortably confuse in the past two years. Middle-aged people in many industries have had to get caught up in the vortex of change.

As Zhang Chaoyang said, "Life is still very long, we feel that there are still many things to do, and there are still great opportunities." Just like the dreamer he first saw at last year's Guangzhou Auto Show, it was a four-seat custom version, starting at 639,900 yuan. Holding a huge lifting screen inside, Zhang Chaoyang felt that it was a window for the development of live broadcasting, which was an era of live broadcasting, and everyone had to broadcast live.

Take ten thousand steps back, otherwise what else can you do? Middle-aged people are very lonely, every day when he wakes up, he is surrounded by people who have to rely on him, but there is no one he can rely on. Middle-aged people must participate in the times and must continue to struggle.

Lu Fang said that dreamers are built for strivers. They may still have the residual heat of their dreams, or they may not be able to surrender to life. The ground is full of cars built around young people, and middle-aged people also need some special tenderness.