Insist on co-creating with users Whether Lantu Automobile can "catch up later"

In 2021, the penetration rate of new energy passenger cars rose from 5% at the beginning of the year to 19.5% in November, and new energy vehicles have become a consumer trend in the Chinese market, and sales growth has surpassed that of fuel vehicles and become the focus of people's attention.

The rapid development of the electric vehicle track has also caused many people to think: in the face of the white-hot competition track, how can a newly created brand be accepted by users and the market?

"Lantu's choice is to tear down the wall in the mind, restore the business logic to the social panorama, and manage the user relationship into a real relationship between people and people, and the highest state of this relationship is not that I am satisfied with your service, but that I am proud of this relationship." Lu Fang, CEO of Lantu Automobile, said.

In the recent "Friends of Time" New Year's Eve speech, Luo Zhenyu created a "record" with Lantu Automobile and Lantu users: more than 1700 Lantu FREE user names appeared on the world's largest speech screen. This move has also resonated with many car owners and fans.

Lantu FREE car owner Wang Huilin excitedly left a message after seeing his name on the big screen: "Although I can't be personal, I yearn for it, thank you Lantu for putting my 'spit' in my heart, in 2022, in addition to continuing to be a Landu person who does not take a salary, I still want to be the master of time." ”

In Lu Fang's view, although it is a brand that has just entered the market, Lantu insists on building an innovative business model with users as the center. In order to solve the anxiety of electric vehicle users about mileage and energy replenishment, Lantu Automobile independently developed ESSA native intelligent electric architecture, which is the only electric brand in the industry that chooses to use the extended range and pure electric dual power layout.

At the same time, in terms of technology research and development, Lantu Automobile always puts user safety in the first place. "Lantu FREE pure electric version and extended range version passed the world's first post-wading bottom collision public test, and obtained the test certification of 'no smoke, no fire, no explosion, no water' by the authoritative institution of China Automobile Center, which fully verified the hard core safety strength of Landu FREE." Lu Fang introduced.

In the two-way aspect of products and technology, Lantu Automobile also takes the user as the center, and pioneers the direct operation mode and digital experience of central enterprises, providing users with a car purchase experience that is seamlessly linked online and offline and a digital interactive experience that directly reaches users.

The data shows that the Lantu Auto App and Mini Program have more than 1 million registered users. In 2021, Landu Automobile will open 43 Landu spaces across the country, covering 24 cities.

Lu Fang revealed that it is expected that in 2022, Lantu Space will increase to 105 covering 48 cities, delivery service centers will increase to 40 covering 40 cities, and officially authorized sheet metal spray centers will cover 51 cities to achieve efficient and convenient service quality.

"As a user-oriented technology enterprise, Lantu Automobile has created and shared with users since its inception, providing a beautiful intelligent electric travel experience through innovative technologies and unique products and services. In 2022, Lantu will maintain the original intention of continuous evolution, and continue to provide users with warm, comfortable and surprising products and services. Lu Fang concluded. (China Youth Daily, China Youth Network reporter Zhang Zhenqi)

Source: China Youth Daily client