How did the Chinese market perform in March?
According to the production and sales data of the China Automobile Association, in March 2022, the mainland bus market (including non-complete vehicles) sold a total of 37,500 units, an increase of 61% month-on-month. Among them, in March, 2223 medium-sized buses were sold, an increase of 34% from February and a year-on-year decline of 24%, and the positive growth of the previous month (5%) once again entered the downward channel. The sales volume of 2,223 medium-sized buses in March accounted for about 6% of the market share of the entire bus market, down slightly from about 7% of the market share last month.
It can be said that the sales of chinese customers in March 2022 did not show the effect expected by the market. So, what happened to the chinese market in March? What is the specific sales volume of each Chinese hakka enterprise? Take a look at the analysis report of the First Commercial Vehicle Network.
Looking at the sales volume and growth trend of medium-sized buses in March in the past five years, it can be seen that the medium-sized bus market in March in the past five years has shown a trend of "increase-decrease-decrease-increase-decrease". Among them, the sales of medium-sized buses in March 2018 performed the best in the past five years, with a total of 5144 units sold, an increase of 30% over the same period of the previous year; In March 2021, it also achieved a year-on-year increase of 64%, which is the largest year-on-year growth in the past five years, with an increase of more than 60%. However, sales in March 2019, 2020 and 2022 all grew negative year-on-year, with the largest decline in March 2020.
Yutong won the first place, the ranking of the Golden Dragon series soared, and Futian accumulated more than 50%.
In the top ten of the medium-sized bus sales market in March 2022, Yutong Bus, Xiamen Jinlong and Dongfeng Company, which ranked in the top three, accounted for more than 10% of the overall sales volume of the chinese passenger market, accounting for more than 50% of the sales share of the chinese passenger market. Among them, Yutong Bus alone occupies more than 30% of the sales share of the market.
Judging from the rankings, the ranking of the top ten companies in March has changed greatly compared with February. Among the top three companies, Yutong and Dongfeng are still in the top three, but Yutong returned to the top of the list in March, and Xiamen Golden Dragon achieved a breakthrough against the market, from the ninth in February to the second place in March. Among the remaining seven companies, zhongtong bus and Xiamen Golden Travel performed prominently, with Zhongtong returning to the top four in the industry, and Golden Travel jumping from the tenth place in February to the seventh place in March.
Specifically, among the top ten enterprises in the ranking, Yaxing Bus achieved triple-digit growth in the passenger market in March, an increase of 100% year-on-year; Foton Motor, Zhongtong Bus and Xiamen Jinlong all achieved positive year-on-year growth, 75%, 59% and 43% respectively, and Foton Automobile and Zhongtong Bus grew rapidly, with an increase of more than 50%. However, compared with February, half of the top ten companies in March showed negative growth, with the largest decline of 51%.
From the perspective of cumulative sales, from January to March this year, the cumulative sales of the chinese passenger market were 6538 vehicles, a cumulative decrease of 15% year-on-year. Specific to the top ten companies in terms of sales, 6 increases and 3 decreases. Among the companies that achieved growth, Foton Motor, Dongfeng Company and Xiamen Golden Dragon all achieved double-digit growth, and Foton Motor performed particularly well, with a cumulative increase of 53%. Among the remaining 5 enterprises with growth, Dongfeng Company and Xiamen Golden Dragon increased significantly, reaching 31% and 13% respectively. Of the three companies that declined in sales, the biggest drop was 40 percent.
Yutong share of 34% The share of the top five companies exceeds 70%.
As shown in the chart above, from the perspective of market share, in March this year, the top five companies in terms of sales volume received more than 74% of the share of the chinese customer market, an increase of nearly 10% over the previous month's share, and the total share of the top three companies reached nearly 60%. The monthly share of Yutong Bus, which ranked first, reached 33.96%, a significant increase from the previous month (12.16%); the second-ranked Xiamen Golden Dragon had a market share of only 4.52% last month and a share of 14.17% in March.
From the perspective of cumulative share, in the first quarter of this year, Yutong Bus, which ranked first in the cumulative sales volume of Chinese passengers, had a share of 24.98%; Dongfeng, which ranked second in cumulative sales, also had a share of more than double digits, at 13.77%; Xiamen Jinlong and FAW Toyota ranked third in cumulative sales, with a share of 9.5%.
epilogue
In the medium-sized bus market in March, whether it is sales volume or market share, the changes in various companies are still relatively large. Although the overall sales market of Chinese customers is in a downward trend, the sales volume of Chinese customers increased by 34% compared with February, indicating that the sales market of chinese customers is expected to pick up. In April, can the Chinese customer market achieve a positive sales volume? Let's look forward to it together!