Guangdong Jinyu Travel & Transportation Co., Ltd. (hereinafter referred to as "Jinyu Travel") has climbed the ladder and, after 15 years of inheritance and innovation, has explored a "one-stop transportation service solution" of tourism + commuting + business.
The times are changing, the situation is changing, and only by actively recognizing changes, adapting to changes, and seeking changes can we win the future. In recent years, the mainland road tourism passenger transport industry has undergone a process of continuous integration, transformation and extension of reconstruction, and the new market form has put forward higher requirements for the development of enterprises, and the diversified development strategy has become the secret code for enterprises to still be "proud of the rivers and lakes" under the epidemic.
From "starting from the green" to "taking the lead", Guangdong Jinyu Travel Transport Co., Ltd. (hereinafter referred to as "Jinyu Travel Transport") has climbed the ladder, and after 15 years of inheritance and innovation, has explored the "one-stop transportation service solution" of tourism + commuting + business, and continues to promote the development of enterprises to become "good", the business structure to become "wide", the development model to become "new", and the brand reputation to become "excellent".
So, what kind of enterprise is Jinyu Travel? What does its "one-stop transportation solution" include? For future development, what are the plans and goals of Jinyu Travel? On February 23, 2022, the reporter interviewed Cheng Zhihua, executive director of Guangdong Jinyu Travel Co., Ltd.
○ Cheng Zhihua, Executive Director of Jinyu Travel
The post-80s leaders play the "innovation" card well and promote the company to become bigger and stronger
The healthy and sustainable development of an enterprise requires deep thinking and a long-term view of the times. Cheng Zhihua, who is born in the 80s, treats people warmly and modestly, acts low-key, cautious and calm, and has wisdom and sobriety beyond age.
Cheng Zhihua introduced: "Jinyu Travel Transport was established in 2007, is a professional tourism transportation company approved by the Guangdong Provincial Department of Transportation and Guangzhou Municipal Transportation Commission, there are more than 600 vehicles of various types, including more than 200 buses, Yutong brand accounted for more than 90%, including 120 new energy buses, mainly used for corporate commuting, tourism and business chartered cars; more than 400 passenger cars, mainly for long-term leasing of enterprises and hotels. ”
Up to now, Jinyu Travel has grown into a more influential enterprise among private tourism passenger transport companies in Guangdong Province. With the full-model configuration of "tourist car + commuter leasing + business car", it provides high-quality "one-stop transportation solutions" for the world's top 500 enterprises such as GAC Group and Guangzhou Municipal Market Supervision and Administration Bureau.
○ Gac Automobile Research Institute commuter line
"With the increasing abundance of travel modes such as high-speed rail, online car-hailing, and public transportation, the 'cake' left for road passenger transport enterprises is decreasing." So we began to think about how to dig deep into the potential needs of existing customers, and even strive to create transportation needs. So in 2013, we began to lay out a 'one-stop transportation solution'. Through the development of commuter shuttle, tourist charter, business reception, self-driving car rental, new energy charging, vehicle inside and outside advertising and other businesses, to achieve the goal of providing customers with a full range of services. Simply put, we can meet all the vehicle needs of customers. Cheng Zhihua said.
In the "bloody rain and bloody wind" passenger transport, Cheng Zhihua led the team not to forget the original intention, unremitting struggle, and created a new situation in the development of Jinyu Tourism. Even during the covid-19 epidemic, Jinyu Travel has grasped the "initiative" of development, achieved stable progress, and accumulated vigorous upward strength.
Special will "settle the account", buy the best car, provide the best service
Opportunities will always favor the determined, the enterprising, the fighters, and will not wait for the hesitants, slackers and fearful people. At a time when most passenger transport companies were depressed and hesitant, Jinyu Travel began a "big move" in early 2022, purchasing 75 Yutong buses at one time, including ZK6117BEV, ZK6609D and ZK6729D, which are expected to be officially put into operation at the end of March.
○ ZK6117BEV under Jinyu Travel
"Most of the cars in this batch will be used for vehicle renewal, replacing the previous non-Yutong brand vehicles." All along, our positioning is to buy the best car and provide the best service, and Yutong is our first choice for car purchase. Cheng Zhihua told reporters, "We have cooperated with Yutong Bus since 2015, and then for 7 consecutive years, an average of about 20 Yutong vehicles will be added every year." For the first time, 38 Yutong pure electric buses were purchased, including 10.5 meters and 7 meters models, which have been in operation for more than 6 years and are still operating normally, and their performance is very stable. This batch of cars has laid the foundation for our in-depth cooperation with Yutong Bus, and has also injected confidence into our continuous selection of Yutong pure electric buses in the future. ”
"When the operation is not difficult, it can not be so fine, and you can make money by buying a car at will, but the more the environment is not good, the more you must calculate the account clearly, take the initiative to jump out of the trap of inertial thinking, solve the problem with reverse thinking, and use the LCC cost analysis method to guide procurement, in order to achieve the business operation from a vicious circle to a virtuous circle." Cheng Zhihua said, "Just look at the price, Yutong's price is much higher than other brands, taking the bulk purchase of vehicles as an example, the quotation of some brand bicycles is more than 100,000 lower than Yutong, but I still chose Yutong." ”
"Because, in the cost of passenger transportation, the initial procurement cost of the bus accounts for only about 15%, while the later cost of the vehicle, including the operating cost and maintenance cost, accounts for about 70%." Cheng Zhihua introduced, "We have calculated that Yutong Bus can save a lot of money through fuel saving and maintenance-free maintenance in 8 years of operation. At the same time, it is more recognized in the second-hand car market and the disposal value is higher. In addition, Yutong has also given us great support in financial services. The one-time purchase cost is evenly shared through financing in each month for the next 2-3 years, and the initial financial pressure is not as great as imagined. ”
○ ZK6117BEV passenger area
In the context of the gradual decline of new energy vehicle subsidies, Jinyu Travel still continues to choose Yutong pure electric buses, and there are sufficient reasons. Cheng Zhihua introduced: "We have calculated an account, with the average level of our existing business, a car runs 50,000 kilometers a year, the entire life cycle of 8 years, compared with Yutong's diesel vehicles in the same meter section, a pure electric bus can save nearly 200,000 yuan in comprehensive costs such as operation, repair and maintenance." ”
Based in Guangzhou, the mature model will gradually radiate to the Guangdong-Hong Kong-Macao Greater Bay Area
Over the years, Jinyu Travel has explored "solutions" in innovation and development, and joined hands with Yutong to break out the path of providing customers with "one-stop" transportation services.
"In Guangzhou, there are many tourist passenger transport companies of all sizes, but we have always had our own principles and advantages. First of all, we always insist on using our own cars and do not engage in 'franchise stores'. And the adoption of direct services, in terms of service quality, efficiency, speed and other aspects are more attractive. In fact, this is also in line with Yutong's direct sales, direct service model and 5-18 meters, seat coverage of 1-50+ full product layout, customer-centric business philosophy, laid the cornerstone of long-term stable cooperation between the two companies. Second, our 'one-stop' transportation service solution meets the needs of customers with more car use scenarios and brings great convenience to customers. Third, in terms of cooperative pricing, we follow the principle of 'no high, no low', and do our best to bring customers a better car experience. Cheng Zhihua introduced.
In addition, in terms of safety management, Jinyu Travel has also made customers feel at ease, worry-free and at ease. Jinyu Travel Games regularly organizes drivers to hold safety learning meetings, and in accordance with the requirements of the industry management department, passed the safety production standardization level 3 examination certification, and also obtained environmental protection, occupational health protection, quality and reputation AAA assessment and other certifications.
The road of struggle is long, and the road is steady and far-reaching. Facing the future development, Cheng Zhihua said: "Next, we will deepen strategic cooperation with Yutong, continue to base ourselves in Guangzhou, and gradually radiate our business scope to Guangdong Province and the Guangdong-Hong Kong-Macao Greater Bay Area, so that more people can enjoy a better trip." In addition, with the improvement of the new crown pneumonia epidemic, the tourism market is expected to usher in a recovery climax, and we are also very optimistic about the development prospects of this market, and will maintain cooperation with travel agencies as appropriate, and establish relevant cooperation with scenic spots, make full use of the free time of commuter shuttles, and create additional revenue profits for the company. ”
Through the development curve of Jinyu Travel, it is not difficult for us to gain insight into the development logic of road passenger transport, tourist passenger transport, commuter shuttle and other subdivisions: non-stop hard work, struggle, hard work, walk with excellent people, lead the era with higher quality, and surpass expectations with greater value. Although the current industry competition is fierce, there are still "young forces" that continue to rise and bring new hope.