In January 2022, the news dissemination of 10 domestic new energy bus brands overall comments:
In the four weeks of January 2022 (January 3, 2022 to January 30, 2022), the total score of the "First Impact Index" of the 10 mainstream new energy bus brands in China was 1673 points, a slight increase of 1% compared with the five-week score (2107 points) of December 2021 (December 29, 2021 to January 2, 2022), and a slight increase of 1% compared with the four-week score (1649 points) of January 2021 (January 4, 2021 to January 31, 2021).
In terms of the communication performance of each company, in January 2022, Yutong Bus won the championship with 353 points, winning the New Year's "opening red"; Zhongtong Bus ranked again, following the 2021 "New Energy Bus First Influence" ranking into the top three, and then won the second place in the first month of the Year of the Tiger with 227 points; CRRC Electric ranked third with 193 points, ranking third in the top three. In January, the most improved influence ranking was Futian Ouhui, which jumped from the seventh place in December 2021 to the fourth place, while Gree Titanium New Energy, which made the most rapid progress in December, became the largest decliner in January, falling from the third place in December to the seventh place.
Play with the "new tricks" of marketing Yutong won the "opening red"
In January 2022, Yutong Bus won the championship of the "First Influence Index of New Energy Buses" with a score of 353 points, and also achieved the "opening red" in brand communication in 2022. In January, Yutong Bus led the three transmission data, helping it to rank first in the list again. Among them, the hot spot of Yutong's communication in January mainly revolves around the "Yutong 2022 Science Fiction New Year Micro Movie Warm Winter Release!" " and ""Hydrogen" heart protection, the mission will be achieved! Yutong service guarantee team fully escorted the Beijing Winter Olympics and so on.
January 2022 "New Energy Bus First Impact Index" ranking
Remarks: "WeChat Reading Communication" is derived from the "New List" of the third-party statistical website based on this site
At the beginning of the year, the annual "New Year War" was staged as scheduled, and major enterprises sent New Year greetings to the society in various forms. As a representative of China's bus manufacturing industry, Yutong Bus did not fall into the cliché, and once again cross-border innovation, officially premiered the science fiction New Year micro-movie "AI Together" on January 20.
From the 2019 Yutong Bus planning the urban emotional Lunar New Year micro-film "Going Home for the New Year", to the 2021 Yutong Bus launching the New Year National Tide New Year film "Cow Transport Driving", Yutong Bus, which keeps up with the trend, can always gain insight into the deepest resonance point of the user's heart. As a traditional manufacturing brand, Yutong Bus uses the current trend elements to communicate with users, which can be described as an industry pioneer. This micro-film also let everyone see the deep cultivation of Yutong Bus for creativity and brand, making Yutong's warm image of helping family reunion for a better trip be revealed.
Traditional manufacturing brands pay more attention to communication with the B-end, resulting in a long distance from consumers, unable to make consumers visualize the advantages of the brand. Looking back on the Spring Festival War of Yutong Bus, we not only pay attention to high-quality content, but also base ourselves on the long-term development path of the brand, and deepen the scientific and technological strength of the brand while taking cultural feelings as the core.
Zhongtong broke the pattern to win the second place CRRC delivered another big order
In January 2022, Zhongtong Bus finished second with a score of 227 points. In the 2021 "First Influence of New Energy Buses" list, Zhongtong Bus swept away the "low profile" of 2020 and won the third place in the 2021 annual list with absolute strength, breaking the industry influence pattern. Entering 2022, Zhongtong Bus continued to forge ahead, and achieved the top two results in the first month of the list at the beginning of the year, which was not easy.
Specifically, the three transmission indicators of Zhongtong Bus ranked among the best in January. Among them, Zhongtong Bus's influential communication events in January, including "Escorting the Winter Olympics!" Zhongtong Bus fully guarantees the transportation service of Zhangjiakou Racing Area" and "Prime Minister's Approval + People's Praise!" Zhongtong Bus Helps Pakistan's Green Intelligent Transportation Development" and other hot spots.
The 2022 Beijing Winter Olympics opened on February 4. Since the Service Guarantee Team of Zhongtong Bus Went to Zhangjiakou On January 5, the Service Guarantee Team of Zhongtong Bus has overcome the severe cold climate and quickly devoted itself to the Winter Olympic Traffic Operation Service Guarantee according to the service guarantee plan plan. All vehicles are inspected daily in the morning, during and after the night to ensure that the vehicles are always in the best condition.
In January 2022, CRRC Electric won the third place in the "First Influence of New Energy Buses". In January, CRRC Electric's influential communication events, including "Opening a New Bureau!" 50 "CRRC Oba" went to South Korea to contribute to the "CRRC Wisdom" and "Dream Voyage, the future can be expected to | CRRC Electric to hold a session of the Fifth Staff Congress" and other hot spots.
At the beginning of January, CRRC Electric Overseas Market welcomed the good news again, and the first batch of 30 C11 50 pure electric buses tailored for South Korea were delivered, which will serve the city of Seoul in South Korea. It is reported that based on its excellent comprehensive performance, CRRC C11 has reached the first echelon of the Korean market in terms of comprehensive parameters such as energy consumption and mileage, passed the authoritative certification of the Ministry of Land and Resources of the Republic of Korea, and received full subsidies.
New year's communication war New energy bus companies are very "busy"
At the same time, in January 2022, there are many influential events in the field of new energy buses. For example, Foton Ouhui escorted more than 1,000 buses to the 2022 Winter Olympics; BYD officially rolled off the production line of the world's 70,000th pure electric bus; and nearly 100 new energy buses in Suzhou Golden Dragon have been delivered to Macao.
As we all know, Beijing is the first "city of double Olympics" in history, and Foton Ouhui Bus has also become a "double Olympic" escort bus that has escorted both the 2008 Olympic Games and the 2022 Winter Olympic Games. As the largest bus service provider of the Winter Olympic Games and the only bus brand in Beijing, Foton Ouhui has dispatched a total of 1223 buses to serve the Winter Olympic Games, of which 515 are hydrogen fuel buses, accounting for 63% of the hydrogen fuel buses, setting a record for the largest scale and the largest number of models in the history of hydrogen fuel bus service international sports events, and can be called the greenest and most environmentally friendly "participants" in the Winter Olympic Games.
On January 25, 2022, as a 13-meter pure electric bus about to be delivered to Sweden drove out of the Hangzhou BYD bus base, BYD's 70,000th pure electric bus in the world officially rolled off the production line. This move is not only the fruit of BYD's journey of more than ten years of hard work in the field of buses, but also a historic leap in product scale from 1 to 70,000, and also the power of "China's intelligent manufacturing" to lead the world's green transportation reform.
epilogue
In January 2022, the micro-film was released, escorted the Winter Olympics, order delivery in the domestic and foreign markets, record production... All of them have made the major new energy bus brands full of energy and enhanced the market influence of their respective brands in various forms. In February, what changes will the communication data of the new energy bus market show, and what surprises will it bring us? The first commercial vehicle network will continue to pay attention.