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March 2022 is destined to be an extraordinary month!
Factors such as soaring oil prices and the recurrence of the new crown epidemic have "worsened" the mainland's "sluggish" bus market. However, March is a month that makes all bus companies "moved" by it. The two sessions of the National People's Congress were held, whether it was the government work report, or the proposals of deputies and members, as well as a series of favorable policies introduced, all of which made the new energy bus brands see the dawn. Riding on the East Wind in March, all new energy bus brands are actively promoting themselves, and the heat and influence of brand communication have also risen.
So, in March 2022, what are the news hotspots in the field of new energy buses? What work have been done by various new energy bus companies? Has it had a profound impact on the industry? Take a look at the report of the first commercial vehicle network in this issue.
Yutong/Zhongtong/CRRC ranked in the top three, Gree Titanium and Haige ranked in the top six
According to the statistics of the First Commercial Vehicle Network, in the five weeks of March 2022 (February 28, 2022 to April 3, 2022), the total score of the "First Impact Index" of 10 mainstream new energy bus brands in China was 1716 points, an increase of 6% compared with the four-week score (1620 points) of February 2022 (January 31, 2022 to February 27, 2022). This is a 15% decrease from the five-week score (2025 points) for March 2021 (March 1, 2021 – April 4, 2021).
Overall, the new energy bus brands in March 2022 have been "weathered". This March, affected by the repeated epidemic situations and the stricter control of many cities across the country, the "first impact index" of new energy buses has declined year-on-year. However, during the service of various bus companies to the Beijing Winter Paralympic Games and the National Two Sessions, the enthusiasm of new energy bus brand communication has also increased.
In March, the list of "New Energy Bus First Impact Index" is still Yutong Bus, Zhongtong Bus, and CRRC Electric Rongguan Top Three, but the second and third positions have changed positions compared with February, but the gap has not been great. Among them, Yutong Bus ranked first with a score of 290 points, Zhongtong Bus rose to the second place with a score of 251 points, and CRRC Electric ranked third with a score of 203 points. Among the remaining 7 companies, in addition to Gree Titanium New Energy and Haige Bus rankings rose to the top six with three places, the influence ranking of other waist companies still has a great change. From the side, the "first influence of new energy buses" in March is still full of highlights.
Escorting the Winter Paralympic Games and Striving to Be a Pioneer in fighting the epidemic In March, new energy bus companies were full of highlights
In March, at the Beijing Winter Paralympic Games, the tenacious and struggling bodies froze many shocking moments. The new energy bus brands that ensure the normal commuting of the Winter Paralympic Games have also received widespread attention, and have also become one of the focuses of the brands' own communication.
Among them, as the main force of the event commuting support, 365 Yutong buses once again invested in the return escort of the athletes after successfully completing the support task, and won unanimous praise and wide recognition with high-quality and humanized service.
From the Winter Olympic Games to the Winter Paralympic Games, Xue Rongrong officially took over the "post" of the ice pier. With Xue Rongrong officially "on duty", there is also a Zhongtong hydrogen fuel bus. Zhongtong Bus provides worry-free guarantee for the Winter Paralympic Games throughout the whole process, and successfully completes the escort task with "zero failure, zero accidents and 100% attendance".
In addition to Yutong Bus and Zhongtong Bus, Foton Ouhui, Haige Bus, Xiamen Golden Dragon, Xiamen Golden Travel and other bus companies are also fully committed to ensuring the smooth operation of the Winter Paralympic Games, and after the End of the Winter Paralympic Games, they received letters of thanks from the Beijing Winter Paralympic Organizing Committee, resulting in the spread of influence in the whole industry.
(Note: "WeChat Reading Communication" is derived from the "New List" of the third-party statistical website)
Under the "tide" of the national fight against the epidemic, the new energy bus companies have also done enough work.
Among them, Zhongtong Shiteng pure electric bus and new N series pure electric bus as the main force of emergency, escorting the frontline medical personnel in Xingtai, Hebei and Heze, Shandong, while the pure electric bus of Zhongtong Style bravely acts as the pioneer of the fight against the epidemic, and guards the public travel safety in Jinzhong, Shanxi under the normalization of epidemic prevention and control.
Gree Titanium New Energy has developed a special vehicle for P2+ pure electric nucleic acid detection and invested it in Shandong, Shaanxi and other places to help local epidemic prevention and control, and greatly improve the efficiency of local large-scale nucleic acid detection.
Xiamen Golden Dragon has put the XMQ6112 new energy passenger bus into the transportation task of the Medical Team in Quanzhou, Fujian Province, carrying the medical heroes who stepped forward at the moment of crisis to the "battlefield", becoming the most beautiful scenery on the front line of the anti-epidemic situation, and making every effort to do a good job in providing commuting support services for winning the battle against the epidemic.
In addition, as a new energy bus brand, Foton Ouhui has served the national "two sessions" for 18 consecutive years, and Foton Ouhui BJ6117 is the only new energy bus brand in the escort vehicles of this year's two sessions. Foton Ouhui carries more attention and expectations, and shows the green quality and responsibility of Chinese buses in front of the world.
From the Beijing Winter Olympics to the Two National Games, to the Beijing Winter Paralympic Games, and then to the national anti-epidemic activities, the figure of various new energy bus brands has never been absent.
Foton won 3.6 billion yuan, CRRC/BYD Sea diplomatic car "Made in China" won overseas favor
In terms of the guarantee of the Winter Paralympic Games and the national "two sessions", enterprises represented by new energy bus brands such as Yutong Bus, Zhongtong Bus, and Foton Ouhui can be described as "out of the limelight" and "earned enough eyeballs". However, in March this year, in addition to the task of guaranteeing, companies also performed well in their own business. Foton Ouhui's 3.6 billion yuan large order landed in Beijing, CRRC Electric, BYD 100 overseas orders were delivered in batches, and new energy bus products such as Yutong Bus and Zhongtong Bus were widely used in urban passenger transport, bus operation and other scenarios, adding points to the "First Impact Index of New Energy Buses" in March.
Among them, on March 1, Foton Ouhui won the order for 2,200 new energy buses with a total value of nearly 3.6 billion yuan from Beijing Bus Group, and plans to complete the delivery by June 30, 2023. The delivery of this large order has further promoted Foton Motor's new energy products in the mainland passenger transport market, while effectively protecting the cleanliness of urban air.
Recently, 267 Zhongtong new energy buses were delivered to Mianyang Bus, further improving the operation quality and service level of local buses and meeting the operational needs of different lines and different business areas of Mianyang Bus. At the same time, 75 pure electric buses of Yutong Bus were delivered to Guangdong Jinyu Travel, bringing one-stop transportation solutions to the company and greatly stimulating the new vitality of enterprise development.
In terms of overseas market expansion, CRRC Electric and BYD have become the "darlings" of the overseas bus market. Among them, CRRC electric ET12 new energy buses have been delivered to South Korea and New Zealand, ANDD 406 pure electric buses have been delivered to Bogota, the capital of Colombia, to help local efficient and green operations, and "China's intelligent manufacturing" has been greatly favored overseas. It can be said that as the head enterprise of new energy buses, CRRC Electric and BYD are well deserved to rank in the top five.
Bogotá Mayor Clautia López charges BYD's all-electric buses
epilogue
In summary, in the last month of the first quarter of 2022, all new energy bus companies still handed in a satisfactory answer sheet to the industry despite the repeated impact of the new crown epidemic. The successive delivery of new energy bus orders, the expansion of the territory of overseas markets, the responsibility of escorting the Winter Paralympic Games and guaranteeing the "two sessions", and the emergence of the fight against the epidemic have made the new energy bus market in March quite interesting and influential! In April, will the "First Impact Index of New Energy Buses" change? Can the new energy bus brands be ready to add a brighter color to the commercial vehicle industry? Please continue to pay attention to the follow-up reports of the First Commercial Vehicle Network.