Innovation, Excellence, Transcendence
Sales volume and sales revenue are two important indicators to consider the sales performance of bus companies. In 2021, the sales volume and sales revenue of the bus industry (including buses above 5 meters in the industry's large and medium-sized bus enterprises, excluding traditional light bus enterprises, the same below) have encountered "Waterloo".
According to the data, the cumulative sales of buses over 5 meters in 2021 114168, a cumulative decrease of 3.4%; the sales revenue of the bus industry in 2021 was 52.77 billion yuan, down 3.4% year-on-year (sales revenue in 2020 was 54.627 billion).
Two important indicators reflecting the sales performance of the bus industry in 2021 - sales volume and sales revenue both declined year-on-year.
First, the sales volume analysis of mainstream bus companies in 2021
(1) Industry sales fell by 3.4% year-on-year; Yutong Bus took the lead, Zhongtong ranked second, Haige ranked third, and TOP10 increased by 5 and decreased by 5 year-on-year
According to statistics, the sales volume and year-on-year growth of the top 10 enterprises with sales of more than 5 meters in 2021 are as follows:
As can be seen from the above table, in the cumulative sales volume of the TOP10 buses above 5 meters in 2021:
1. The cumulative sales of Yutong buses are 41,828 vehicles, an increase of 0.2% year-on-year, and it is the only car company in the industry that has sold more than 40,000 vehicles.
2. The cumulative sales of Zhongtong Bus was 10,049 units, down 7.2% year-on-year, and it was the second car company with sales of more than 10,000 vehicles, ranking second.
3. The cumulative sales volume of Hagrid buses is 9397, up 34.3% year-on-year, which is the largest car company with the largest increase in buses above 5 meters in 2021, with outstanding performance.
4. The cumulative sales volume of Golden Dragon Bus was 7623 units, an increase of 0.2% year-on-year, ranking fourth.
5. The cumulative sales volume of golden passenger cars was 7211 units, an increase of 16.1% year-on-year, ranking fifth.
The traditional strong "two links and three dragons" occupy the top 5 of buses above 5 meters, which shows that its strength is strong and it is the first camp of the dominant bus industry.
After the 6th place to the 10th place, the sales of car companies are below 7,000 units.
Overall, in 2021, the sales of buses over 5 meters 114168, a cumulative slight decrease of 3.4% year-on-year.
(2) From the perspective of sales revenue, the industry fell by 3.4% year-on-year; in the TOP10, Yutong Bus exceeded 20 billion, far ahead, and one was the only one; Haige and Xiamen Golden Dragon ranked second and third respectively; the sales revenue in the TOP10 increased by 5% year-on-year and decreased by 5, and the largest year-on-year increase was Dongfeng Station Wagon
In 2021, the top 10 sales revenue of the bus industry (BYD and CRRC electric sales revenue is unknown, not included in the ranking, the same below) as follows:
In the top 10 of the cumulative sales revenue of the bus industry from January to December 2021:
Yutong bus sales revenue of 20.24 billion yuan, is also the only enterprise in the industry more than 20 billion yuan, and an increase of 0.1% year-on-year, a single large, no one can compare.
Hager bus sales revenue of 5.23 billion yuan, an increase of 7.4% year-on-year, ranked second.
Xiamen Golden Dragon's sales revenue was 5.11 billion yuan, down 0.39% year-on-year, ranking third.
Xiamen Golden Travel sales revenue of 5.05 billion yuan, an increase of 21.4% year-on-year, is the industry's second largest growth of car companies.
It can be seen from the above that there are 4 car companies with sales revenue of more than 5 billion yuan in the bus industry in 2021, which constitutes the "first camp" of the industry's sales revenue.
Foton Ouhui's sales revenue was 4.92 billion yuan, down 11.67% year-on-year, ranking fifth in the industry.
The sales revenue of Zhongtong Bus was 4.58 billion yuan, an increase of 1.55 year-on-year, ranking sixth in the industry.
Dongfeng station wagon sales revenue was 1.9 billion yuan, up 108.8% year-on-year, ranking seventh in the industry.
Ankai bus sales revenue of 1.63 billion yuan, down 47.2% year-on-year, is the industry's second largest decline in the car company, ranking eighth.
Shanghai Shenwo bus sales revenue of 810 million yuan, down 65.2% from 2.33 billion yuan in 2020, is the industry's largest year-on-year decline in the car company, ranking ninth in the industry.
Shangrao bus sales revenue of 740 million yuan, an increase of 19.4% year-on-year, ranking tenth in the industry.
Overall, in the TOP10, the "two links and three dragons" of the traditional bus industry plus Foton Ouhui are still the backbone enterprises of the "head club" that constitute the sales revenue of the industry (Note: BYD and CRRC sales revenue is unknown, and it is not included in the ranking for the time being). Among them, the sales revenue of Yutong Bus is only more than 20 billion yuan, and the status of the leading boss is particularly obvious.
From the perspective of the year-on-year increase in sales revenue, it increased by 5% year-on-year and decreased by 5% year-on-year, the largest year-on-year increase was Dongfeng Station Wagon, and the largest decrease was in Shenwo Bus.
In summary, the sales volume and sales revenue of the bus industry in 2021 have encountered "Waterloo" year-on-year, which shows how difficult the bus market is in 2021!
Second, what should the bus industry do in 2022?
The above analysis shows that the sales volume and sales revenue of the bus industry in 2021 are once again declining year-on-year on the basis of the severe "sweeping" of the epidemic in 2020 and the extreme downturn in the market, and it can be considered that the bus market in 2021 has fallen to a trough.
So what will be the trend of the bus market in 2022? What should the industry do? This is currently the most concerned issue in the industry. The bus terminal network will be explained in detail.
First of all, a brief analysis of the general situation of the bus industry in 2022.
1, from the national macroeconomic point of view, the mainland economic growth rate in 2021 is 8.1%, the Chinese Academy of Sciences Forecasting Center predicts that the mainland's economic growth rate in 2022 may be about 5.5%, relative to 2021 there is a clear slowdown trend, and may show a "before low and then high" trend, as a means of production of the bus market may not be particularly good.
2, due to the impact of the epidemic, Europe and the United States encountered a supply chain crisis, the raw material market in the upstream of the mainland bus will be affected to a certain extent, the most direct performance is that the parts and components of the upstream of the bus may encounter rising cost pressure, transmitted to the bus vehicle, which will lead to price increases. This is not very friendly to the operation of bus companies. Because the price increase of passenger cars is bound to be resisted by the market that shrinks in demand itself.
3. In order to reduce the risk of the spread of the epidemic, residents will still not travel in a way that tends to take public transportation such as public buses, which is still detrimental to the growth of the road, tourism and bus markets in 2022.
4. Affected by the competition of high-speed rail, urban rail transit and private cars, the large and medium-sized bus market is still in the ascendant.
5. The continuous promotion of the national "double carbon" strategy is conducive to the market development of new energy buses, especially pure electric and fuel cell buses, in 2022.
6. 2022 is the last year of the subsidy policy for new energy buses, and car companies and end customers will seize the final subsidy "dividend" and set off a new round of "rush to install". This may be good for the new energy bus market in 2022.
7. In the context of the national policy of increasing internal circulation and accelerating the circulation of the automobile used car market, the second-hand bus market will be active, which is beneficial to revitalizing the stock of buses and increasing the incremental market of buses.
8. The new energy buses that will be in service from 2013 to 2015 will be delisted one after another, or will bring a new incremental market to the new energy bus market in 2022.
In summary, the bus market in 2022 still faces certain difficulties and risks, but there are also certain opportunities in the difficulties.
Overall, the bus industry in 2022 may be basically consistent with the trend of the country's macro-economy, and will show a market trend of "low before and slightly higher after".
Secondly, the bus terminal network believes that the bus industry in 2022 should do the following things:
First, passenger transport enterprises should do a better job of docking with other modes of transport.
Specifically, passenger transport enterprises should further rely on high-speed rail, airports, subways, etc. to carry out passenger transfer and differential services, innovate intermodal transport products such as rail buses and air buses, vigorously develop short-distance connection markets such as airports and high-speed rail stations and rail transit stations, and think of broadening the channels of the bus and passenger transport markets. Only in this way can the demand for bus products be stimulated.
Second, passenger transport enterprises should further create a multi-dimensional passenger transport model and take the initiative to dock with market demand.
Enterprises can carry out multi-model, flexible, convenient and comfortable road passenger transportation customized services. In terms of vigorously developing customized passenger transport, fixed lines can be used to become "with passengers", timing into "passenger time" or multiple times for passengers to choose. Specifically:
In terms of developing the customized chartered car market: customized fast passengers for government agencies, enterprises and institutions working.
In terms of the campus passenger transport market, a campus customized bus market can be opened to provide nanny-style travel services for students.
In the tourist bus market, a customized tourism market can be opened to customize the tourist scenic spot through bus for the people of short- and medium-distance special tourist attractions.
It can also be combined with online booking companies to develop intercity lease and intercity car markets: for individual customers, lease through online platforms, according to the passengers' designated time and place, after summarizing, select the pick-up and drop-off location according to requirements.
The third is to seize the opportunity of the rapid development of the rural passenger transport market.
In recent years, the state has always attached importance to the development of the rural passenger transport market, especially in 2021, the state issued policies to promote the development of the rural passenger transport market more frequently than in any other year, and the rural passenger transport market in 2022 is still a key area supported by the state.
Therefore, passenger transport companies and bus companies should seize this development opportunity. According to the bus terminal network, the specifics can be started from the following:
The first is to open up a rural tourism through train market that is not accessible by high-speed rail.
The development of rural tourism and the revitalization of the rural economy are projects that the state has recently focused on encouraging and supporting. Among them, many rural tourist attractions that are not accessible by high-speed rail are currently a major hot spot in the field of tourism, which is a major opportunity for road passenger transport enterprises.
The second is to attach importance to the research and development and market expansion of passenger car products that are "multi-purpose for passengers, goods and mail" in rural areas.
At present, many villages in the mainland are relatively remote, and express logistics special vehicles are unwilling to deliver express delivery items to the countryside in time. The research and development of urban and rural bus products that can "carry goods" and "carry mail" and carry people can solve this demand problem.
Bus companies should pay attention to the needs of this market segment, and timely develop bus products suitable for more rural "passenger, cargo and mail multi-purpose", or will be able to stimulate the rural passenger transport market for greater demand for bus products.
The third is to focus the market focus on new energy buses on pure electric technology routes, and sink the market to the third, fourth, and fifth-tier cities and the rural markets of counties and villages with more developed economies.
Fourth, bus companies should increase supply-side reform and innovation and promote technological progress in the industry.
Specifically, it is to innovate in the intelligentization, networking, new energy and sharing of bus products, and seize the commanding heights of technology and market opportunities.
The bus industry is difficult in 2021, and it is not optimistic in 2022. However, as long as enterprises can be good at capturing market segment opportunities and seizing the opportunity, it is possible to resolve the risk of the bus market in 2022.