Text/BU Audit/Zi Yang Correction/Zhi Qiu
The iPhone 13 series is undoubtedly Apple's most popular generation of iPhones in recent years. According to the latest data released by Counterpoint Research, the iPhone 13 series has been the most popular smartphone in China for six consecutive weeks.
The achievement of the iPhone13 series is due to the decline in price and the increase in starting capacity. The more cost-effective iPhone 13, how can it not be popular with consumers.
The hot sales of the iPhone 13 series have allowed Apple to finally return to the top of China's smartphone sales after many years, ranking first in October and November.
In the iPhone 13 series, the iPhone 13 is undoubtedly the most popular one. According to Counterpoint data, in the total sales performance of the iPhone 13 series, the iPhone 13 contributed 51% of sales.
This is followed by the iPhone13 Pro Max and the iPhone13 Pro. Surprisingly, the cheapest-priced iPhone 13 mini was the least popular, contributing only 5% of sales.
Previously, there has been supply chain news that the iPhone 13 mini has been cut because of sales that are less than expected. It seems that the sales performance of the iPhone 13 mini is indeed not so good.
Nowadays, many consumers are still obsessed with small-screen mobile phones, and consumers' calls for small screens have not diminished at all. Moreover, the iPhone 13 mini is also the cheapest in the entire series, but its sales are the lowest, which is really surprising.
The author believes that the reason why the sales of iPhone13 mini are so low is not that consumers no longer like small-screen models, but because there are many problems with the machine itself.
For example, the iPhone 13 mini does not support dual cards, which is difficult for many consumers to accept. After all, many people nowadays often use a card for work and a card for life, if the mobile phone does not have a dual CARD dual standby function, it is really inconvenient.
For example, the iPhone 13 mini's battery capacity is too small, only 2406 mAh.
For medium and heavy mobile phone users, even when the mobile phone is fully charged when going out, it is difficult to be at ease, so users have to bring an extra charger when they go out. Many users buy small screens for lightness, but this is undoubtedly the opposite of their own wishes.
Moreover, although the price of the iPhone13 mini is cheaper than that of the same series of models, its price is 5000+ after all, which is at a high-end price. A high-end machine does not even have a basic dual-CARD dual standby and long endurance, and consumers are naturally reluctant to buy it.
Therefore, if Apple is willing to reduce the price of the iPhone 13 mini or make up for the shortcomings of the machine, the sales of this model will inevitably increase. But for now, Apple doesn't intend to do that.
After all, with the iPhone 13 mini as a comparison, it can show the cost performance of the iPhone 13. This is a sales strategy for Apple.
According to the latest news, due to the poor sales of the priced iPhone 13 mini, Apple seems to be abandoning the mini version in the iPhone 14 series. According to many sources, the iPhone 14 series will no longer have models under 6 inches.
In the future, the iPhone SE will take on the responsibility of Apple's small screen model. Compared with the mini series, although the iPhone SE also has problems such as battery life, its price is cheap enough to belong to the mid-range price model. As a result, the iPhone SE is selling well.
In the third quarter of 2020, in the global single mobile phone sales list, the iPhone SE2 and the iPhone 11 ranked among the best, which shows that the sales performance of the iPhone SE is actually very good.
For consumers who prefer the mini version, the absence of the iPhone 14 mini will certainly make them regret. Fortunately, they also have an SE version to choose from, which is also a good small screen phone.
Would you like to buy an iPhone 13 mini? You may wish to leave a message to tell the author.