Although there are many models that sold well in the automobile market in March, a careful comparison will still find that the models that previously sold more than 10,000 vehicles in January were collectively "nested" in March. Is there anything else "unspeakable" in it? Today we will take a look at the three cars that suffered from "Waterloo" sales in March. Interestingly, among the 3 models with serious sales declines, domestic brand models actually accounted for 2 models. Let's look down together.
1. Modern Elantra
Sales in March: 4,973 units
January sales: 14,657 units
Elantra is a compact car produced by Beijing Hyundai, with a high appearance, a good power system and stable quality, in January, Elantra's sales can still have 14657 vehicles, but in March, its sales have directly cut to 4973 units, what is this?
It is reasonable to say that a compact fuel car like The Elantra, which does not carry too many high-tech chips, should not be affected by the lack of cores, after all, this situation generally occurs in some models of new car-making forces.
However, after reviewing the information, I found that the new Elantra was officially launched on January 29, 2022, and the new car was upgraded for configuration. Therefore, from this point of view, the decline in sales of Elantra in March should be due to the reason that the terminal discount of the new model is small, and the inventory of the old 2021 model dealer has basically been cleared.
Overall, Elantra is still the "sales responsibility" of the Beijing modern brand, and now the sales volume in March is not ideal, presumably it is also what the manufacturers do not want to see. Combined with the fact that Elantra has not had any major quality problems recently, as long as the production capacity is sufficient and the terminal discount can be increased, I believe that the sales volume of Elantra can continue to rise in the following months.
2. Red Flag H5
Sales in March: 3,891 units
January sales: 11,739 units
Hongqi H5 is now an old model, after all, this car was first officially listed at the 2018 Beijing Auto Show, so in the blink of an eye, Hongqi H5 has been sold in the market for 4 years. Probably because the market competition has become more intense, in March, the sales of Hongqi H5 is only 3891 vehicles, you know, the sales of Hongqi H5 in January is still 11739 units, so how can this gap suddenly be so large?
From the perspective of the product strength of The Hongqi H5 itself, the appearance is recognizable enough, and the wheelbase of 2875mm can also bring good spatial performance. Powered by two turbocharged engines of 1.5T and 1.8T, it is matched with a 7-speed wet dual-clutch and a 6-speed manual transmission, which is not too much of a problem except for the high point of fuel consumption. So why didn't Hongqi H5 sales work in March?
Personally, I think this is likely to be related to the reason why the outside world already knows that the Red Flag H5 is about to be replaced. You know, Hongqi has released a new generation of Hongqi H5 official map on March 10, from the picture, the new car is not only atmospheric, fashionable a lot, the interior will be fully renewed, and this will undoubtedly mobilize the taste of potential car buyers.
In addition, the sales of 4S stores in the front line will generally know very early that the models in the store will be upgraded, so when consumers enter the store to ask about the current Hongqi H5, they will more or less disclose the information of the new model. And seeing the new H5 so atmospheric, naturally you will be willing to wait for the new model. In short, the decline in sales of Hongqi H5 in March should be more due to the choice of the market, after all, the new Hongqi H5 is indeed very fragrant, isn't it?
3. Trumpchi Shadow Leopard
Sales in March: 3,000 units
January sales: 4,458 units
Unexpectedly, in October and November last year, Trumpchi Shadow Leopard, which was able to sell more than 10,000 vehicles per month, has declined since entering 2022. Among them, sales of 4,458 units in January, 2,002 units in February, and sales in March were also sluggish, with sales of only 3,000 new cars. At this point, we can't help but ask: What is wrong with trumpchi shadow leopard? Why is the sales falling so fast?
In fact, from the objective reasons, the sales of Shadow Leopard in these months are not good and ZF DP-EPS to the shortage of system chips, and it is precisely because of the shortage that production capacity will definitely be affected. However, it is certainly not possible to say that this problem has led to dismal sales. After all, it is also word of mouth that affects Jaguar's sales.
One is the official publicity of the "6.95 seconds 100 km acceleration time", after the media and professional institutions separately tested, the actual acceleration score and the official acceleration score has a big gap, there is an "acceleration false label" behavior, and then let the shadow leopard on the "cusp of public opinion". You know, acceleration is the main selling point of Shadow Leopard's publicity, but the official has done this kind of thing, which naturally makes consumers' good feelings about it greatly reduced.
In addition, on the third-party complaint platform, Shadow Leopard also has complaints such as gearbox setbacks and abnormal doors, so this is unfavorable for the reputation and sales of models. Finally, there are too many models to choose from in the more than 100,000 price points, such as Xingrui, MG 6, UNI-V are some of the hot models, so in the case of some bad network public opinion, it seems logical that Shadow Leopard only sold 3,000 vehicles in March. In short, I hope that the sales of Shadow Leopard can be better after that, after all, the product strength of this car is still good.
Well, after reading the above 3 cars with serious sales decline in March, do you have anything to say? Leave a message in the comment area to tell me, let's discuss it together. (Text/Univision Auto Dazhuo)
Note: The picture comes from the network, the rights belong to the original author, thank you! This article only represents the personal views of the author and does not represent the position of Univision Automobile.