For the automotive market, 2021 is a very difficult period of time, due to the sudden chip supply crisis, resulting in production capacity problems, can not complete the delivery to consumers in time. In this context, the import car business of luxury brands has been greatly affected. Recently, about the 2021 import brand sales ranking, Lexus ranked first, toyota was tragically hit by Waterloo? Let's take a look.
The number one car company is still Lexus, with annual sales of 219,000 units, down 6.92% from 2020, so it seems that the chip supply crisis is even more serious than the impact of the epidemic the previous year. At present, the main sales models of Lexus are still ES and RX, and the waiting time is basically more than 1 month, and some non-main sales models are 2-3 months. The same is true for NX, which has just completed the replacement, and even needs to purchase an after-sales extended warranty of 20,000 yuan. But even so, Lexus sales are still stable at more than 200,000, it seems that even queuing for a car and raising prices has not stopped consumers from buying it.
However, in contrast to Lexus, the German luxury brand BBA has achieved year-on-year growth. Among them, Mercedes-Benz is undoubtedly the first, with sales reaching 176,000 units, an increase of 13.65% year-on-year. BMW ranked second in the BBA with 166,000 units, while Audi ranked third, with sales of only 78,000 units, but the growth was the absolute No.1 in the entire list, reaching 37%.
Porsche is the only ultra-luxury brand on the list, and surprisingly, its sales are even more than 10,000 more than Audi,000, reaching 93,000 units, an increase of 5.85% year-on-year. It is Porsche's largest overseas market. With the gradual improvement of domestic consumption level, Porsche's sales in China are also growing steadily, and this is still based on the premise of limited production capacity, if you survive this chip supply crisis, I believe this growth figure will be more exaggerated.
The Land Rover brand rose slightly this year, with sales reaching 41,000 units, up 8.13% year-on-year. Although the domestic Land Rover does not have much voice in the market, it still has a certain dominance in the high-end camp, such as a new generation of defenders, with its hard-hitting shape and luxurious interior, attracting the attention of many rich people. According to official data, Guardian has sold nearly 10,000 in China, and for an SUV that starts at 700,000, such results have been quite satisfactory. In addition, the new generation of Range Rover will also enter the country, although this is not a product that ordinary people can consume, but this is undoubtedly the height of the Land Rover brand.
As a sub-brand of BMW, MINI's audience in China is relatively fixed, focusing on the female consumer market. Recently, there have been rumors that MINI will be domestically produced, and if this is the case, then the average selling price of future products is bound to be further reduced.
Volvo received 24,000 imported car orders last year, an increase of 14.62% year-on-year, its main sales of models are V60, V90CC and XC90, the first two belong to the station wagon category, is one of the few options on the market, and XC90 has a very considerable discount in the terminal market, although the level is comparable to BBA's medium and large SUVs, but the actual price is much lower, plus Volvo originally belongs to the luxury brand, This also allows the XC90 to achieve good sales performance.
Toyota and Volkswagen can be said to be difficult brothers, both brands are showing negative growth, and the decline is relatively large, -64.77% and -32.9% respectively. This is mainly due to emission regulations, and many models of these two car companies cannot be introduced into China. For example, Toyota Prado, Land Cruiser; Volkswagen's WeiLan and so on. However, the problem is not big, after all, their sales in China are very exaggerated, and the decline of this part of the imported car does not care at all, and it can even be said that the import car business of Toyota and Volkswagen is completely sold by chance, which is the icing on the cake.
summary
On the whole, although affected by the global environment, the overall growth is still the mainstay, and only a small number of car companies have experienced a year-on-year decline. However, this year's epidemic has not completely ended, and the Russian-Ukrainian military conflict has also triggered a series of butterfly effects, and the auto market in 2022 is still turbulent.